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Real estate SEO and AI

Real estate SEO agency in Navarre

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Navarre a home is searched by the name of the village, the district or the valley, and your website has to answer each one

There are six towns of more than 15,000 inhabitants and many villages and valleys, each searched in its own way. We organise your website so Google understands where you sell, we write what people ask about each area and we look after your map listing. You see how many calls arrive.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

Navarre, search by search

The Pamplona area, the Ribera and the valley are not searched the same way, and your website has to know it

Navarre is a single-province region: between the region and the village there is no province layer, and whoever searches for a home types the municipality, the district or the valley directly. The six towns of more than 15,000 inhabitants add up to 328,254 residents according to the INE, and five of them make up the Pamplona area. The sixth, Tudela, is the gateway to the Ribera.

A website that wants to win those searches needs a page with its own text for each area you cover, not the same paragraph with another name. And if you want to be recognised as the reference agency in Navarre, we work on it in becoming your area's reference. These are the areas we start with:

Pamplona Navarre 209,094 inhabitants and searches by district (Casco Antiguo, Ensanche, Iturrama, Mendillorri): a page with its own text for each, not a list of flats with the name of the city swapped in. Tudela Navarre 38,903 inhabitants and the whole Ribera behind it: a Tudela page with what people ask about living there, its districts and how to get to Pamplona or Zaragoza, and others for the neighbouring villages once you have homes in them. Valle de Egüés Navarre 22,825 inhabitants in a municipality searched by its settlements, Sarriguren and Gorraiz: a page of its own so it does not get lost inside the Pamplona one. Burlada Navarre 21,280 inhabitants: whoever searches “Burlada” does not always want the same as whoever searches “Pamplona”, and your website needs both pages, linked without one hiding the other. Barañáin Navarre 19,642 inhabitants: a page with what people ask about living in Barañáin and your homes there sorted by type, so Google shows them to whoever is looking. Zizur Mayor Navarre 16,510 inhabitants in the Pamplona area: a page with local text, linked to Pamplona and Barañáin, so your homes appear when people search by the name of the municipality.
  • Pamplona areaThe pages for each municipality link to one another, because whoever looks at Burlada also looks at Pamplona and Barañáin. A clear structure stops them competing with each other.
  • RiberaTudela and the villages around it: content about living in the Ribera, with what changes from one village to the next, so Google finds you when people search by the town.
  • PyreneesBaztán, Roncal and Salazar, with stone houses and village houses. Searches go by the name of the valley, at times in Basque, and the website needs those pages to appear.
  • Tierra Estella and Zona MediaEstella-Lizarra, Olite and Tafalla: content about the Camino de Santiago and village life, with the homes sorted by town.
1/4 Technical SEO and architecture

A website organised by municipality, by district and by valley

We start with what stops Google reading your website: listings that no longer exist, duplicate addresses, slow pages. Then we organise it the way people search in Navarre, from the Pamplona area to the Ribera and the valleys of the north, with one page per area and none stepping on another.

2/4 Hyperlocal content

Content with a name and a face: districts, villages and valleys

We write, under your name, what people ask before buying: what it is like to live in the Ensanche or in Iturrama, what the difference is between Sarriguren and Zizur Mayor, what a village house in a valley is like. It is your content and, in time, it brings calls you do not pay for.

3/4 GEO · AI search visibility

Have the AI cite you when someone asks where to live in Navarre

A family torn between Pamplona and a village in the surrounding area asks the whole question to an AI assistant. For it to cite your agency, your website has to explain each area with clear data and your signature, and your name, your office and your homes must be described without ambiguity.

4/4 Google Business Profile and local search

Your Google listing, for Pamplona and for Tudela

If you have an office in more than one town, each one needs its own Google Business Profile listing, with its address, its photos and its reviews. It is what appears on the map when someone searches “estate agent in Tudela”. Every month we tell you how many calls and routes arrive from each.

See where your agency shows up today when someone searches in Pamplona:

We query Google Maps live. No sign-up.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in Navarre6 towns

  • Barañáin
  • Burlada
  • Pamplona
  • Tudela
  • Valle de Egüés
  • Zizur Mayor

Other services in Navarre9 services

Google AdsNavarre Meta AdsNavarre Instagram AdsNavarre Facebook AdsNavarre ChatGPT AdsNavarre Artificial intelligenceNavarre Email marketingNavarre Web designNavarre Web developmentNavarre

Frequently asked questions about real estate SEO in Navarre

  • For every area where you want to be found, yes, but with its own text and real data, not one paragraph repeated with another name. We start where you already close sales and add the rest little by little.

  • Yes. Searches by valley are more specific than those for a city, and whoever types “house in Baztán” usually knows very well what they want. A well-made page for the valley can bring you those calls without paying for each one.

  • It is not compulsory. It depends on your client: if people in your area search in Basque, that version can be prepared with its own address. We decide by looking at what is really searched and what people write to you.

  • With a well-kept Google Business Profile listing and a Tudela page on your website with its own text. The map is seen before the website results, so the listing carries as much weight as the page.

  • They are not simply deleted: they are redirected to a useful page, such as other homes in the same area. That way you do not lose what Google already knew about that address and nobody lands on an empty page.

  • Yes. We tag the calls and forms that come from searches and from your map listing, and we show them to you every month. You see which pages are working and which need redoing.

  • SEO builds up over time, and in the meantime you can cover the most profitable searches with Google Ads. The two help each other: what an ad brings you shows what text is worth writing on the website.

The Landing Agency team in the Barcelona office

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