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Email marketing for real estate agencies

Real estate email marketing agency in Navarre

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone who asked for a home in Navarre months ago and did not buy is still in your database, waiting for the right email

We sort your contacts by profile and by area (Pamplona area, Ribera, valley), write to them about what really interests them and alert you as soon as someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Your database, by area

Someone who asked about Sarriguren does not want the email about a Pyrenean valley

Every contact in your database asked about something specific: a flat in the Pamplona area, a village house, a farm in the Ribera. If everyone gets the same email, most ignore it. Separating them by area and by profile (buyer, owner, investor, someone living elsewhere) means each one reads their own.

Email works with what you already have, without spending on ads: the month's news in their area, the home that fits what they asked for, a message to someone who has not heard from you in a while. If you also want to be remembered as the name in your area, we work on it in becoming your area's reference. This is how it is split by municipality:

Pamplona Navarre 209,094 inhabitants and a large database where it pays to separate districts: someone who asked about the Ensanche does not get the email for a flat in Mendillorri. Each list, with its own news. Tudela Navarre 38,903 inhabitants: a list of its own for the Ribera, with the market in Tudela and the nearby villages, and the alert about new homes to whoever asked for them. Valle de Egüés Navarre 22,825 inhabitants: someone who asked about Sarriguren or Gorraiz is waiting for a specific home, and the alert arrives the day it comes in, before they see it on a portal. Burlada Navarre 21,280 inhabitants: the contact who was comparing Burlada with Pamplona receives an email with homes from both areas, and you see which of the two they open. Barañáin Navarre 19,642 inhabitants: owners who once asked for a valuation and did not sell receive, at an easy pace, an email about how the market is doing in their area. Zizur Mayor Navarre 16,510 inhabitants: a list of people who want more space without leaving the Pamplona area, with alerts for new homes that meet what they asked for: area, price and bedrooms.
  • Pamplona areaBuyers comparing municipalities and owners unsure about moving home. Separate lists and a newsletter that speaks about their area.
  • RiberaA database of its own for Tudela and the villages around it, with the local market and the new homes in the Ribera.
  • PyreneesContacts who look at valley homes from another city: a monthly email with the home that fits and what is changing in the valley.
  • Tierra Estella and Zona MediaContacts from Estella-Lizarra, Olite and Tafalla: few, and therefore well looked after. One email when a home that fits comes in and another when it is time to write to them again.
1/4 Contact base · lists

One list per profile and per area

We gather the contacts you now have scattered across the CRM, the mailbox and the office spreadsheets, remove the duplicates and separate them: buyers from the Pamplona area, the Ribera or a valley, owners, investors and those who live elsewhere. That way each one receives what is meant for them.

2/4 Newsletter · your market

A newsletter with the pulse of your area

One email a month with what is moving where you work, told by you: a home worth seeing, how you read the market and a useful guide for whoever buys or sells. With your brand and your tone, not a template they have already seen.

3/4 Automatic alerts · buyers

New home, alert to the buyer who asked for it

A property comes in and is matched against what each buyer asked for: area, price, bedrooms. We write to whoever fits that same day, before they see it on a portal. An alert is worth more if it arrives the day the home comes in.

4/4 Reactivating contacts

Reactivating whoever asked months ago

Every database has buyers who never found their home and owners who left a valuation half done. A few emails written for them make some answer again and ask to see a home.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about email marketing in Navarre

  • Before writing to them, we check whether you have their permission. For those who have not given it, a simple first message asks whether they want to stay in touch, and only after that do they receive anything more. That way your database grows clean and complies with data protection law.

  • A small, well-ordered database performs better than a large one left untended. We start by cleaning it and separating it by area, and from there each group is written to about what interests them.

  • To a buyer from elsewhere we write rarely and about what matters: one piece of news a month about their valley or village, and an alert when a home comes in with what they asked for. If you write more than that, they unsubscribe.

  • Better not. The owner cares about how their kind of home is selling and the buyer about what has just come in. Two lists, two messages, and each reads theirs to the end.

  • We write them in your voice and you approve them before sending. In Spanish by default; if part of your database reads better in English or another language, a version is prepared for that list.

  • We tag the links in each email and follow them to the listing and to the viewing. Every month you see which message brought which viewing, not just how many opened it. If your database is short and you want to feed it with new contacts, we cover it in Meta Ads for real estate agencies.

The Landing Agency team in the Barcelona office

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