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Email marketing for real estate agencies

Real estate email marketing agency in the province of Palencia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Palencia your contact list is short and familiar: whoever once asked you about a house already knows who you are

We sort that list by neighbourhood, by area and by what each person was looking for. You write to them when a home that fits comes in and we alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

A short, well-kept list

With few contacts, every email has to hit the mark

Palencia has a single town of more than 15,000 inhabitants, with 77,466 according to the INE, and areas of villages. In a market like this, your list will not be huge, and it does not need to be: each contact needs to be on the right list and receive only what is useful to them. Too many emails to too few people is tiring; the right one is not.

We sort the list, write in your tone and measure who opens and who asks for a viewing. And the owner who asked you for a valuation some time ago gets written to again, as in our solution to win property owners. This is how we set it up:

Palencia Palencia The capital's list is sorted by neighbourhood and by reason: those looking for a first flat, those selling to change home and those buying to let. Each group receives its own email and the alert for the home that fits.
  • Around the capitalVillamuriel de Cerrato and Venta de Baños: a list of people looking for a townhouse or villa near the city. When a home comes in, they get the alert.
  • Tierra de CamposParedes de Nava and Villada: contacts who asked about village houses and farmland. A spaced-out email, with what is new in the area.
  • CerratoA house with a wine cellar: a separate list of those who asked for one, with the alert when one comes in.
1/4 Contact base · lists

A list by neighbourhood, by area and by what each person is looking for

We bring together contacts from your management software, your email, the portals and the fairs, remove the duplicates and split them by neighbourhood or area, type of home and whether they buy or sell. With few contacts, every detail weighs.

2/4 Newsletter · your market

A newsletter about your city, written by you

Which neighbourhoods are moving, how to sell a flat to buy another, what to check in a house with a cellar. One email a month under your name, without a template, that gets read because it talks about Palencia.

3/4 Automatic alerts · buyers

The alert goes out the same day you win the home

When a flat enters your portfolio, it is matched with what each buyer asked for: neighbourhood, budget, bedrooms. The one who fits gets the email that same day, with the photo and the link to the listing.

4/4 Reactivating contacts

Reviving whoever asked for a valuation and did not sell

Some owners asked you to value their home and let it drop. A few emails with what has sold near their street make some of them talk to you again, and others tell you when.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about email marketing in the province of Palencia

  • Yes, because each one is worth more and can be treated one by one. With a short list you soon see which email people open and which is ignored.

  • With tags when they enter the list: neighbourhood or area, type of home and budget. If the contact did not say, a first email asks with two clicks.

  • The ones that add nothing. With few contacts, one email a month with something useful and alerts for homes that fit is less tiring than a weekly one with nothing new.

  • Yes. Those who look for that kind of home are alerted, with the date and a way to confirm. Whoever confirms gets a reminder the day before.

  • It does not need to. We connect the lists and alerts to the sending tool, and your CRM remains your database.

The Landing Agency team in the Barcelona office

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