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Google Ads for real estate agencies

Real estate Google Ads agency in the province of Palencia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Palencia there are fewer searches than in a big city, so every click counts: you pay only for those that bring calls

“Flat in Palencia”, “townhouse in Villamuriel de Cerrato”, “house with a wine cellar in the Cerrato”. A few clear words. We start with the ones that already bring you sales, drop the rest and tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Low volume, high intent

With a market this size, the account is run under a magnifying glass

Palencia has a single town of more than 15,000 inhabitants, the capital, with 77,466 according to the INE, and a province of villages and areas. You do not need a huge account, but a well-cut one. We start with the capital and its neighbourhoods, add the surroundings when the calls ask for it and leave out rentals, jobs, rural cottages and portals.

The owner is half of the work. Someone thinking of selling types “flat valuation in Palencia” or “sell village house”, and there a valuation ad brings you homes to sell: it is part of our solution to win property owners. This is how we organise the account:

Palencia Palencia A renovated flat in the centre, a family home in a neighbourhood or a townhouse on the outskirts: one ad for each search. With few searches, paying for the wrong word shows straight away.
  • Around the capitalVillamuriel de Cerrato, Venta de Baños and Dueñas: townhouses and villas with the capital nearby. One ad per municipality.
  • Tierra de CamposParedes de Nava and Villada: village houses and farmland. Very little volume, so we test with very specific words.
  • Montaña PalentinaAguilar de Campoo and Cervera de Pisuerga: mountain houses in a search page full of rural cottages. Rentals are excluded and you pay only for purchases.
1/4 Google Search · keywords

You start with what you already sell and the money is not spread blindly

We pick the words for the homes you close most, in the capital or in a village, and drop jobs, rentals, rural cottages and portals. Every week we review what was typed before the click and cut what only costs money.

2/4 Valuation campaigns

The local owner who wants to know what their home is worth

An ad for whoever searches what their flat or village house is worth, a simple valuation and an alert on your phone at once. You answer first, before the owner asks for another valuation.

3/4 Remarketing · YouTube and Display

The family that compares calmly comes back to your home

Someone looking for a flat to live in browses for weeks before calling. If they saw a home on your website, they find it again on YouTube, in their email or on the websites they read, until they decide to call you.

4/4 Measurement and conversions

Every call, measured through to the sale

We track calls and forms from each ad and match them with your viewings and sales. With few sales a month, knowing which ad brought each one decides where next month's money goes.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in the province of Palencia1 towns

  • Palencia

Other services in the province of Palencia9 services

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Frequently asked questions about Google Ads in the province of Palencia

  • The first data from the account shows how many buying searches there are in each municipality and what each call has cost. If an area has no volume, we do not spend on it.

  • We start with the capital and its neighbourhoods. Villages are added one by one, with a small campaign, when a home there asks for it.

  • With excluded searches, such as “rural cottage”, “accommodation” or “Camino de Santiago”, and with a headline that says “for sale”. Someone looking to sleep somewhere for a weekend no longer clicks.

  • Yes, when they search for what it is worth or how to sell it. A valuation ad at that moment puts you in front of them, and your team does the rest by phone.

  • No. We measure the calls and forms that come from the ads and note them down with you. If you connect a CRM later, they are matched with the sales.

The Landing Agency team in the Barcelona office

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