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Meta Ads for real estate agencies

Real estate Meta Ads agency in the Rías Baixas

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In the Rías Baixas the buyer is from Vigo, from Pontevedra or from abroad, and the owner has not yet thought of selling

Someone moving from the city to the estuary, someone looking for a summer home and someone who inherits a village house all scroll through Instagram and Facebook every day. We choose municipality and audience for each ad and measure which contacts end in a viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

The Rías Baixas, according to who sees the ad

Three audiences on three estuaries: the family leaving the city, the summer visitor and the owner of the inherited home

The Vigo family who want a garden and the sea close by, the Pontevedra couple looking for a summer home and the Galician who lives far away and buys in their parents’ village do not see the same ad. We start with those who already know you (clients, visits to your website, followers) and look for similar people in each municipality, instead of spreading the money blindly.

The third audience is the owner: the inherited village house, the flat that is no longer used. Nobody looks for an agency until they decide to sell, but until then they see what you post. Making sure they remember you when the time comes is what we work on in our solution to win property owners. Municipality by municipality:

Vigo Pontevedra A large urban audience: families who want to change flats and owners of older flats. Ads by district, with a video of the flat and its light, and a valuation campaign for the owner of an old flat. Pontevedra Pontevedra A buyer who looks at Pontevedra and Poio at the same time. We start with your contact list and those who visited your website, and look for similar people in the city and its surroundings. Vilagarcía de Arousa Pontevedra Families from the area and whoever looks for a summer home on the Arousa estuary. Ads with the house and the estuary beyond, in Reels and Feed carousels. Redondela Pontevedra Someone who works in Vigo and wants a larger home near the train. We show the home along the route to Vigo, with the garden and the garage as arguments, to audiences in Vigo and Redondela. Cangas Pontevedra An audience that looks at both shores, Cangas and Vigo. The ad shows the home with the beach nearby and explains the boat journey, for someone who lives in Vigo and dreams of living on the other side. Marín Pontevedra A local buyer and people arriving to work in the area. Short ads with the port and the estuary, in the Feed and in Stories, and a campaign for the owner who already lives there and thinks of moving. Moaña Pontevedra Vigo families looking for more space with views of the estuary. The home is shown with the estuary beyond to people who live on the other side of the Rande bridge and in Moaña itself. Nigrán Pontevedra Villas and detached houses near the beach, with an audience from Vigo, from Baiona and from outside Galicia. We test the house ad against the garden one, and switch off the one that brings no messages. Sanxenxo Pontevedra Second homes: the ad is shown to people who live far from the coast and dream of a summer home. It is adjusted to the season and we measure which contacts end in a viewing. Poio Pontevedra Stone houses with views and families who want to live next to Pontevedra. Ads with Combarro or Raxó in the headline, and a campaign for the owner who inherits and does not know what to do with the house. Ribeira A Coruña A local buyer and people looking at the Barbanza coast from afar. Reels of the home with the Arousa estuary beyond, and ads with “Ribeira” and “Riveira” in the text. Boiro A Coruña An audience from the area and families who want a beach nearby without leaving the estuary. Modest campaigns that start with your contacts and grow with what they bring.
1/4 Your database and your website

Your list and your visitors first; the rest of the estuary afterwards

We start from your clients and from those who opened your website. With them as a model, Meta looks for similar people in Vigo, in Pontevedra and in the rest of the coast, without scattering the budget across the whole of Galicia. When contacts arrive from a municipality, more of that municipality is shown to them.

2/4 Placements · Feed, Stories and Reels

Feed, Stories or Reels: the budget stays where the messages are

The ad appears in the Feed, in Stories and in Reels on Instagram and Facebook. If the owner on the estuary replies more on Facebook and the young buyer on Instagram, the data tells us and we move the money. We review it every week.

3/4 Creative testing

The estuary beyond, the interior or the garden: the ad that makes people write wins

The same home is advertised three ways at once: with the estuary beyond, with the interior on video and with a carousel of the garden and the land. Same audience, same budget. With the first data we see which one makes people write, that one carries on and the others are switched off; then a new test comes in.

4/4 Pixel and Conversions API

From the ad to your CRM, with each contact’s municipality and language

Each contact enters your CRM with their municipality and the language they wrote in, and every step they take (call, appointment, viewing) goes back to Meta. That way it learns which profile ends up viewing a home on the estuary and looks for more like that, not only for people who fill in a form out of curiosity.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Meta Ads agency in the province of Pontevedra17 towns

  • Cangas
  • A Estrada
  • Gondomar
  • Lalín
  • Marín
  • Moaña
  • Mos
  • Nigrán
  • O Porriño
  • Poio
  • Ponteareas
  • Pontevedra
  • Redondela
  • Sanxenxo
  • Tui
  • Vigo
  • Vilagarcía de Arousa

Other services in the Rías Baixas9 services

Google AdsRías Baixas Instagram AdsRías Baixas Facebook AdsRías Baixas ChatGPT AdsRías Baixas Real estate SEO and AIRías Baixas Artificial intelligenceRías Baixas Email marketingRías Baixas Web designRías Baixas Web developmentRías Baixas

Frequently asked questions about Meta Ads in the Rías Baixas

  • Yes. The area is chosen for each ad, so the home in Moaña is shown to people who live in Vigo and in Moaña, not to the whole of Galicia. If the municipality is small, it is grouped with its neighbours so that the campaign has enough audience.

  • In part: the ad can be shown in other cities and countries, starting with your contacts there. It is a harder audience, so we test with little and carry on only if it brings messages.

  • Yes, in both directions: to find the owner who inherits and does not know what to do, with a valuation ad in their municipality, and to show the house to the buyer who wants something with land. It is the work of winning property owners, with the same measurement.

  • They are changed. In summer we show the holiday home and the beach; the rest of the year, the home to live in all year, the school nearby and the journey to work. The messages tell us which one is right.

  • Each contact enters your CRM with its source, and when it reaches a viewing it is noted. At the end of the month, what was invested is divided by the viewings obtained, not by the clicks. That is the number that decides whether we carry on.

  • With audiences from the area where the home is and from the places where the buyer who fits lives, such as Ourense or Madrid, not only from your office’s city. It is adjusted with the contacts that have already arrived.

The Landing Agency team in the Barcelona office

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