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Email marketing for real estate agencies

Real estate email marketing agency in the Rías Baixas

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In your contact list there are Galicians living away, summer visitors and heirs who once asked about a home on the estuaries

Someone who lives far away and dreams of returning, the family who spent the summer in Sanxenxo and asked about an apartment, the heir to a village house. They are all already in your management software. We classify them by municipality and by what they are looking for, send them homes made to measure and you get an alert when one asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The Rías Baixas, contact by contact

A list with more stories than it seems: those who returned, those who holiday here and those who inherited

Every agency on the coast holds contacts of three kinds that almost nobody separates: the one who lives away and buys in their parents’ village, the one who spends the summer here and asks about an apartment when the heat arrives, and the one who inherits and does not know what to do with the house. They share a list and share an email, when they receive one at all.

Each one needs a different email: in their language, with the municipalities that interest them and at a frequency they can bear. It is a channel that already belongs to you, with no auctions involved, and it builds on what we do to win property owners. This is how we divide it by municipality:

Vigo Pontevedra Contacts who asked about flats in the city, and owners of older flats. Lists by district and by type (first home, changing flats, investment), with Vigo’s monthly market email. Pontevedra Pontevedra Buyers comparing Pontevedra with Poio and with Vigo. One list for whoever wants to live in the old town and another for those who prefer a house with a garden, each with its own news. Vilagarcía de Arousa Pontevedra Contacts from Salnés families and from whoever looks for a summer home on the Arousa estuary. Automatic alerts bring them the new home in Vilagarcía or Carril the same day. Redondela Pontevedra The buyer who works in Vigo and asked for a house with a garden. Their list receives the new homes in Redondela and Cesantes, with the journey to Vigo explained in the email. Cangas Pontevedra Contacts who asked about a home by the beach, with the Vigo shore in mind. Emails with the homes in Cangas and with a guide to the boat and the car. Marín Pontevedra Local contacts and people who arrived to work in the area. A small, regular email with the new flats by the port and Portocelo, without a catalogue of the whole estuary. Moaña Pontevedra Vigo families who asked about a home facing the estuary. Alerts with the new home in Moaña, O Con or Domaio as soon as you win it. Nigrán Pontevedra Contacts for detached homes and second homes, with Baiona on the map. One email for the resident and another for whoever only comes down in summer and wants to know how the market is moving. Sanxenxo Pontevedra Holiday contacts: they are written to on a calendar, with new homes before the season and a market email afterwards, without pushing. Poio Pontevedra Buyers of stone houses with views and heirs to family homes. Emails with a guide to Combarro, Raxó and Samieira and with the new home when it comes in. Ribeira A Coruña Contacts in Ribeira, Aguiño or Palmeira and Galicians who asked from away. A regular email with what is selling in Barbanza and alerts for new homes. Boiro A Coruña Contacts from the area and from whoever asked about a home near the beach. A small, carefully kept list, with alerts when a home comes in in Boiro or Cabo de Cruz.
1/4 Contact base · lists

Each contact on their own list: the one who returns, the one who holidays and the one who inherits

We bring together the contacts scattered across your management software, your email and the portals, and delete the duplicates. Then we separate buyers of a main home, summer visitors, investors, heirs and clients from abroad, each with the municipality they looked at. That way nobody receives a Sanxenxo email if they were searching in Poio.

2/4 Newsletter · your market

One email a month with what is happening on your estuary

Which municipalities are in demand, which home deserves a viewing, a guide for someone moving within Galicia and what is moving in the market in your area, in Spanish and in Galician when needed. It goes out with your brand and your way of speaking, not with the usual template.

3/4 Automatic alerts · buyers

A home comes in at Moaña and reaches whoever was asking for one

The new home enters your books and the same day it reaches whoever is looking for it. The match is automatic: each buyer’s municipality, type of home and budget against the property coming in. Whoever was waiting for it opens it in their email before seeing it advertised on a portal.

4/4 Reactivating contacts

The summer visitor or the heir who asked some time ago and now wants to take the step

Many lists hold someone who asked in August and left without deciding, and heirs who asked for a valuation and still have the house closed. With a few emails written for them, with homes in the same style as the one they looked at or with what has sold near theirs, some come back: they reply, they ask and they request a viewing.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Cangas
  • A Estrada
  • Gondomar
  • Lalín
  • Marín
  • Moaña
  • Mos
  • Nigrán
  • O Porriño
  • Poio
  • Ponteareas
  • Pontevedra
  • Redondela
  • Sanxenxo
  • Tui
  • Vigo
  • Vilagarcía de Arousa

Frequently asked questions about email marketing in the Rías Baixas

  • Not all at once. They are written to less and with what interests them; whoever opens nothing for a long time is left to rest. Those who do react move to a more active list before the season.

  • In each contact’s language. We note which one they prefer and write to them in it, in full, without mixing. If a contact has said nothing, we start in Spanish and check whether they open the Galician emails more.

  • If they have given permission to be written to, yes. They are moved into the software with the consent noted, and whoever did not give it is not written to. A short first email shows who is still interested.

  • Nothing that pressures: a guide to how a house with land is valued, what has sold in their municipality and an invitation to ask for a no-commitment valuation. When they decide, your name will be one they already know.

  • The links in the email are tagged, so you see who has opened a specific home, how many times and from which list. Whoever opens it several times gets a call from your team before the rest.

  • Yes. We start with that area, with one list and one well-made email, and expand to others once it works. With a small list it is even more important to look after each contact.

The Landing Agency team in the Barcelona office

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