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Meta Ads for real estate agencies

Real estate Meta Ads agency on the Valencia coast

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The owner of an apartment in Cullera who lives in another city is not looking for you, but opens Instagram: let them see you there

On the coast there are apartments whose owners live far away and use them a few weeks a year. They do not look for an agency until they decide to sell, but they spend time on Instagram and Facebook. We show your sales next to their apartment and your homes to whoever dreams of one, and we tell you how many contacts ended in a viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

In front of the owner before they decide

On the coast the audience lives in several cities: the ad goes where each one is

The Valencia coast has three audiences: the resident who lives here all year, the second-home owner who lives in another city and the buyer who got to know it on holiday and dreams of coming back. Each one is shown something different: the resident, your sales in their town; the distant owner, your valuation with the name of their beach; the dreamer, the home with the sea in front.

The calendar counts too: the same apartment is shown with a full beach in summer and in winter light when it is the season. That is why we plan the ads by season and measure them up to the viewing, not up to the “like”. It is a way to win property owners who have not yet called anyone. This is how we set it up in each town:

Valencia 16 districts La Malvarrosa, El Cabanyal and Pinedo have a neighbourhood audience and an audience that wants to live by the sea without leaving the capital. Two different ads, by age and by area. Sagunto Valencia Owners in Puerto de Sagunto and on the beach housing estates, with ads showing your nearby sales. And for the buyer looking from Valencia, the home with a promenade and a train. Gandía Valencia The owner of an apartment in Gandía who lives in another city sees your valuation with the name of their beach. And whoever dreams of one sees the terrace with the sea in front. Cullera Valencia Cullera is advertised to whoever knows it from the summer: El Faro, El Racó and the sea in the foreground. One audience of people who have been there and another of owners who do not live in the town. Oliva Valencia Oliva and Oliva Nova have buyers who also look towards Dénia. Ads in Spanish and in English, with the home near the sea and a valuation for the owner. Sueca Valencia Sueca is shown through the beach and El Perelló, with houses near the Albufera for whoever wants calm. A small budget and one clear ad. Alboraya Valencia Port Saplaya and La Patacona: an audience from Valencia that wants the sea without travelling far. Ads with your nearby sales and the home with a terrace for whoever already looks here. Puçol Valencia Puçol, with its beach and its train, attracts whoever works in the capital. Ads for the owner in the town, with your sales there, and for the buyer comparing with Sagunto. Tavernes de la Valldigna Valencia Tavernes de la Valldigna has a small, second-home audience. A valuation ad for owners who live far away and another for an apartment for whoever wants calm.
1/4 Your database and your website

In front of whoever already knows you and whoever resembles your client

We start with your client base and whoever has already visited your website. Beyond them, Meta looks for profiles similar to those who ended up at a viewing, in the cities your buyer usually comes from. Whoever only tapped a “like” does not count.

2/4 Placements · Feed, Stories and Reels

The money goes where owners write to you

Feed, Stories and Reels on Instagram and Facebook. Every week we compare where more messages from owners and buyers arrive, and we move the budget towards that placement. In season what works is reinforced and out of season it is lightened.

3/4 Creative testing

A video of the sea, a photo of the terrace and a carousel with the price

They go out together, with the same audience and the same money. With the first data you can see which one makes an owner in Gandía or a buyer in Oliva write to you. That one stays and another is tested.

4/4 Pixel and Conversions API

From the ad to your CRM and back to Meta, up to the viewing

Every contact enters your CRM straight away and every step they take (call, appointment, viewing) goes back to Meta. That way it learns which profile ends up viewing an apartment on the coast and looks for more like it.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Alaquàs
  • Albal
  • Alboraya
  • Aldaia
  • Alfafar
  • Algemesí
  • Alzira
  • Benetússer
  • Bétera
  • Burjassot
  • Carcaixent
  • Carlet
  • Catarroja
  • Chiva
  • Cullera
  • L'Eliana
  • Gandía
  • Llíria
  • Manises
  • Massamagrell
  • Mislata
  • Moncada
  • Oliva
  • Ontinyent
  • La Pobla de Vallbona
  • Paiporta
  • Paterna
  • Picassent
  • Puçol
  • Quart de Poblet
  • Requena
  • Riba-roja de Túria
  • Sagunto
  • Silla
  • Sueca
  • Tavernes de la Valldigna
  • Torrent
  • Xàtiva
  • Xirivella

Frequently asked questions about Meta Ads on the Valencia coast

  • By choosing those cities as the audience and showing them your sales near their apartment and a valuation with the name of their beach. You do not need to know them: you need them to see you several times before they decide.

  • No. In summer the apartment is shown with a lively beach; in winter, with what matters to whoever lives here all year: school, train and community. The ads change and, if needed, the audience.

  • Yes. A development is advertised with a video of the model, the view from the terrace and a form to request the floor plans. It is a different ad and a different audience from the resale apartment.

  • Your contact list and the list of whoever has visited your website. The tidier they are, the better it learns. And if they are small, they are topped up with the first contacts from the ads themselves.

  • People from their neighbourhood can be excluded if the owner asks, showing the home only to people who live in other areas. It is a decision made with them before starting.

  • No: it complements them. The portal and Google Ads catch whoever is already searching; Meta introduces you to whoever has not yet done so. We measure them separately to know which contact comes from each one.

The Landing Agency team in the Barcelona office

Let the next property owner
know you before calling anyone

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