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Meta Ads for real estate agencies

Real estate Meta Ads agency in the province of Alicante

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Alicante the village owner and the buyer from abroad are nothing alike: the ads reach each one by a different route

You find the local who is changing home by their neighbourhood. The owner who lives abroad, by their country. The buyer who has not yet chosen a town, by what they already looked at on your website. We build the ads, measure them all the way to the viewing and tell you what each one has brought.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Several audiences inside one account

Meta lets you choose who sees your home, and in this province that is half the campaign

In the province of Alicante live side by side someone who lives in Elche or San Vicente all year, someone with a summer home in the Marina Alta and someone who resides in another country and buys or sells from afar. Meta lets you speak to each one separately: by city and radius, by country, by what they have done on your website. We build those audiences and show them different ads.

With the owner, the aim is that they know you when they decide to sell, and we also work on that in winning property owners. With the buyer, that they see your homes before writing to another agency. This is how we apply it in each destination:

Costa Blanca 17 towns Coastal ads are shown by country and in their language: someone living in the United Kingdom, the Netherlands or Germany does not see the same text as a neighbour in Alicante. And the north and the south of the coastline carry different messages. Alicante Alicante A radius around the city and audiences by district: someone living in San Juan sees homes in San Juan. The owner in the centre is shown a valuation; the one changing flat, your sales near their street. Elche Alicante A big city with many flat and house owners. Ads with your recent sales in Altabix or Carrús and a valuation one tap away, which is what makes them write. Torrevieja Alicante Here the audience is both local and from abroad: foreign residents who already live there and buyers in their own country. They are split into two sets of ads, with English for both. Orihuela Alicante Orihuela city and Orihuela Costa do not share an audience: one is longtime locals and the other residents and visitors from abroad. Two ads, two messages. Benidorm Alicante A flat in Benidorm is looked at by the investor and by the neighbour from the Marina Baixa. We test the video of the building against the one of the views, and the data decides whom we keep showing it to. Alcoy Alicante A market of the city and the neighbouring villages. The audience is limited, so the budget is small and the ad insists on what is close: the district, the school, the street. San Vicente del Raspeig Alicante Families leaving the capital in search of space. Ads for whoever lives in Alicante and wants more square metres, with San Vicente townhouses and houses and a valuation for their flat. Elda Alicante Elda and Petrer, side by side, share an audience of Vinalopó neighbours. We show your sales in the district and a simple way to ask for a valuation, designed for whoever sells to change home.
  • Marina AltaSummer homes and residences. The owner who lives abroad is spoken to by country and in their language; the local, by village radius.
  • Marina BaixaA small radius covers several towns: Benidorm, Altea, Alfaz del Pi. Ads are separated by intent, not by municipal boundary.
  • L'AlacantíAlicante, El Campello and San Vicente: audiences by district and by distance, and a reminder for whoever already looked at your listing.
  • Vega BajaMany owners are foreign and live away for part of the year. Ads in English and in other languages, with a form that takes a minute to fill in.
  • Baix VinalopóElche and Santa Pola: the same message does not work for the city and for the coast of second homes.
  • The interior: Alcoià and the VinalopóAlcoy, Elda and Villena: a small, close audience. A few euros well aimed, with the district as the argument.
1/4 Your database and your website

We start with whoever already knows you in Alicante and its towns

We upload your contact list and gather whoever has visited your website, and show them your homes and your recent sales. From there, Meta finds similar people within the province and in the countries we agree on, and learns from each contact that ends in a viewing.

2/4 Placements · Feed, Stories and Reels

Feed, Stories and Reels: the split follows where people respond

The owner in Elche sees your ad in the Feed while looking at friends' photos; the buyer from abroad sees it in a Reel. We do not decide by eye: we split the budget and, week by week, move the money towards the placement that brings the most messages.

3/4 Creative testing

Three ads for the same home compete and the one that brings contacts wins

A photo of the views, a video of the home and a carousel with the price, with the same audience and the same money. With the first data we see which one makes someone write. That one stays, the others are switched off and we try a new one. For the buyer from abroad, each version is also tested in English.

4/4 Pixel and Conversions API

Every contact reaches your CRM and Meta learns from the viewing

We install the Meta pixel and the conversions API so that every contact enters your CRM straight away and each step (call, appointment, viewing) goes back to Meta. It then learns which profile ends up viewing a home in the province and looks for more like that one, not just people who fill in forms.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Alcoy
  • Alfaz del Pi
  • Alicante
  • Almoradí
  • Altea
  • Aspe
  • Benidorm
  • Callosa de Segura
  • Calpe
  • Crevillente
  • El Campello
  • Denia
  • Guardamar del Segura
  • Ibi
  • Jávea
  • Mutxamel
  • La Nucía
  • Novelda
  • Orihuela
  • Petrer
  • Pilar de la Horadada
  • Rojales
  • San Juan de Alicante
  • San Vicente del Raspeig
  • Santa Pola
  • Torrevieja
  • Villajoyosa
  • Villena

Frequently asked questions about Meta Ads in the province of Alicante

  • Yes: by city and radius, by district of a big city or by country of residence. The usual thing is to start where you already sell and open another area with a small budget.

  • By country and by language, with an ad that offers a valuation from a distance. You do not need to know who they are: Meta shows the ad to whoever fits and the contact arrives with their home and area noted.

  • Yes, with a small budget. In Alcoy or Elda the audience is limited, which is why the ads insist on what is close: your sale in their district and a valuation for whoever is thinking of changing home.

  • Google finds whoever is already searching. Meta reaches whoever has not started yet: the owner who is not yet thinking of selling or the buyer who looks at homes without searching. They work well together, and we tell you what each one has brought. This is how we run Google Ads.

  • We prepare with you a reply that arrives at once, with the usual questions (availability, area, viewing date), in Spanish and in English. When a serious contact comes in, your team receives it with everything noted.

  • Every contact is tagged with the ad and the area it came from, and is followed to the viewing and the sale. That way you compare, without guessing, the owner who arrived from an Elche ad with the one who arrived from a Torrevieja ad.

The Landing Agency team in the Barcelona office

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