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Meta Ads for real estate agencies

Real estate Meta Ads agency on the Costa Blanca

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On the Costa Blanca the ad speaks to the buyer who has not yet decided whether their home is in Jávea or in Torrevieja

Nobody buys on the coast overnight. People scroll Instagram and Facebook for months, from another country. We make sure that in that time they see your homes, in their language, and we tell you which contacts have ended in a viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Before they start to search

The coastal buyer falls in love on the screen and chooses later

Someone buying on the Costa Blanca from another country often spends months looking at coastal homes on their phone before travelling. In that time they are not looking for an agency: they are looking at photos. That is where your ads come in, with real properties, by country and in their language, so that your agency's name rings a bell when they plan the visit.

They also reach the coastal owner who lives elsewhere and hardly ever sets foot in their home. To that one we show recent sales near theirs. It is part of how we reach international clients. This is how it looks, municipality by municipality:

Alicante Alicante One ad for the owner of a flat in San Juan or in the centre, with your sales in the district, and another for the buyer from abroad who looks at apartments by the promenade. Two audiences, two texts. Elche Alicante The Elche coast, Arenales del Sol, is shown to whoever looks at villas near the sea, not to whoever looks at flats in the city. The city audience is looked after separately. Torrevieja Alicante An international audience: whoever already lives here and whoever looks from another country. Ads in English with the video of the apartment and the district, and a message test to see which one more people write to. Orihuela Alicante Orihuela Costa is shown as an area of homes by the golf and the sea. The ad shows the residential estate, not the city, because whoever searches for it already knows the difference. Benidorm Alicante A video of the views from a high floor, the terrace and the beach: what decides it in an apartment in this city. Shown to whoever looks at housing on the coast and to whoever already visited your website. Denia Alicante A house near the harbour or a villa with views of the Montgó, in an ad with the photo of the harbour. For the buyer from northern Europe it arrives in their language. Santa Pola Alicante Santa Pola is shown with its salt flats and its harbour, and Gran Alacant with its houses up above. Two ads and two audiences: whoever buys to live and whoever buys to spend seasons. Villajoyosa Alicante Coloured houses facing the sea as the image of the ad. Shown to whoever looks at the coast between Alicante and Benidorm and to the owner who wants to sell in the old town. El Campello Alicante Ads with your sales by the sea for whoever works in Alicante, with the tram and the Muchavista beach as the argument. Short radius and a neighbourhood message. Jávea Alicante Villas and houses by coves and mountain, with a video of the views. Shown by countries of northern Europe and in their language, and we test which ad makes them write first. Calpe Alicante The Peñón in the photo of the ad and the apartment with views in the message. We test three versions with the same audience and keep the one that brings the most messages. Altea Alicante Old-town houses and Altea Hills villas with ads of different styles: one about atmosphere and one about views. Shown to separate audiences. Pilar de la Horadada Alicante New builds by the beach and the golf. The ad carries the price and the location, so that whoever looks from abroad can see if it suits them before writing. Alfaz del Pi Alicante Albir and Alfaz, with an audience from inside and outside. The same ad in two languages and a test to find out whether the beach or village life works better. Guardamar del Segura Alicante Houses by the pine forest and the beach. A small, well-defined audience: whoever wants calm and nature near the sea. A small budget and a video of the dunes. La Nucía Alicante La Nucía is shown to whoever looks at housing near Benidorm without wanting to live on the promenade. Ads with views, garden and sports facilities, which is what you see there. Rojales Alicante Quesada is shown by neighbourhood and by country: whoever already lives there and wants to sell, and whoever looks from abroad. Two short forms, in English, with the home already filled in.
1/4 Your database and your website

We start with whoever already visited your website and keeps looking at the coast

We upload your contact list and gather whoever has been on your website, and show them your homes. Then Meta finds similar people in the countries that buy on the coast and learns from each contact that ends in a viewing. Each country gets its own language.

2/4 Placements · Feed, Stories and Reels

Feed, Stories and Reels: each home where it looks best

A villa with views shines in a vertical Reel; an apartment at a good price, in a Feed carousel. We do not decide by eye: we split the budget between placements and, every week, move the money to the one that brings the most messages.

3/4 Creative testing

Sun, views or neighbourhood: we test what to show first

The same apartment can be shown with the terrace, with the beach or with the village street. All three go out at once, with the same audience and the same money, and with the first data we see which one makes them write. That one stays, the others are switched off and a new one is tried.

4/4 Pixel and Conversions API

From an ad seen in another country to a viewing at your office

The contact enters your CRM at once, with the country of origin and the home they looked at, and each step they take goes back to Meta. It then learns which buyer profile ends up travelling to see a home and looks for more like that one, instead of rewarding whoever only fills in a form.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Alcoy
  • Alfaz del Pi
  • Alicante
  • Almoradí
  • Altea
  • Aspe
  • Benidorm
  • Callosa de Segura
  • Calpe
  • Crevillente
  • El Campello
  • Denia
  • Guardamar del Segura
  • Ibi
  • Jávea
  • Mutxamel
  • La Nucía
  • Novelda
  • Orihuela
  • Petrer
  • Pilar de la Horadada
  • Rojales
  • San Juan de Alicante
  • San Vicente del Raspeig
  • Santa Pola
  • Torrevieja
  • Villajoyosa
  • Villena

Frequently asked questions about Meta Ads on the Costa Blanca

  • The ones your current buyers come from: we look at where those who write to you come from and where those who close come from. We start with those and, if a new country brings viewings, we widen it.

  • In the language of the audience. Each ad is written for its audience and not simply translated: the words that pull change, and even the photo it opens with.

  • We show what it does have: the pool, the garden, the walking distance to the beach, the neighbourhood or the golf. Some buyers put something else before the sea from the window.

  • Yes, in separate ad sets: the new build has its own audience, its own message and its own measurement. That way the data is not mixed and you see which one brings more viewings.

  • Yes, as long as they have given permission to receive your communications. They are uploaded to Meta, matched with people who use its platforms and used to create similar audiences.

  • Every contact carries the country and the ad of origin, and is followed to the viewing. You compare countries each month and the money moves from the one that only gives clicks to the one that gives viewings. If you prefer to reach whoever is already searching, see how we run Google Ads.

The Landing Agency team in the Barcelona office

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