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Google Ads for real estate agencies

Real estate Google Ads agency on the Costa Blanca

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On the Costa Blanca “sea views” is typed by whoever is buying and whoever is dreaming of a holiday: your ad pays only for the first

Seventeen municipalities and a buyer who often searches in English. We choose which villa, penthouse and bungalow searches deserve your money on each stretch of the coast, leave out the ones that only bring the curious and tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Front line, second line and what lies behind

On a coast, almost every search puts the sea first

“Frontline”, “sea views”, “sea view villa”: these are searches typed as much by someone about to buy as by someone planning a getaway. Our job is to separate the ones that end in a sale, which tend to carry a municipality, a type of home and a clear intent. The rest is dropped every week, and what is saved moves to the searches that do bring calls.

The owner who no longer uses their apartment also searches, in their language, for what it is worth. That valuation campaign is kept apart and is part of our way of winning property owners. This is how the account is split, municipality by municipality:

Alicante Alicante Searches for flats and houses in districts such as San Juan or the Albufereta, mixed with those of whoever wants somewhere to stay near the airport. You pay for the district and for “buy”, and rentals are left out. Elche Alicante What matters here is the Arenales del Sol coast: an apartment or villa near the sea, in Spanish and in English. The city of the Palmeral is advertised in another campaign, with other words. Torrevieja Alicante An apartment by the sea, a bungalow with a pool and new builds: three searches in English with different ads. Weekly rentals are ruled out and we measure which type of home brings the most calls. Orihuela Alicante Orihuela Costa as a place to buy: La Zenia, Cabo Roig, Campoamor. Ads in English for whoever wants a home near the golf or the sea, and a valuation campaign for the owner who wants to sell. Benidorm Alicante Someone typing “apartment Benidorm” may want to buy, to invest or to spend a week. Ads with “for sale” in the headline, area words (Levante, Poniente, Rincón de Loix) and exclusions from day one. Denia Alicante Villa and apartment buyers searching in several languages of northern Europe. One ad per area (Les Marines, Las Rotas, the town itself) and another for whoever wants to be near the harbour. Santa Pola Alicante A flat by the sea and a house in Gran Alacant, to live in or as a second home. We keep whoever lives near Alicante and wants the coast apart from whoever comes from another country. Villajoyosa Alicante An apartment on the beach and a house near the old town. The ad names the tram to Alicante, which is what decides it for whoever works in the capital. El Campello Alicante Right next to Alicante: a house with a garden near the sea for the family who works in the city. A small campaign with “El Campello” and “near Alicante”, and another one of valuation for the owner in the neighbourhood. Jávea Alicante A villa with views over the Montgó or the sea. Ads in English and in other languages, by area: Arenal, Port, old town and mountain. This client compares for weeks, so the reminder carries weight. Calpe Alicante An apartment with views of the Peñón and a villa in the estates. We bid on the exact area and the type of home, and switch off the seasonal rentals that creep into searches. Altea Alicante A house in the old town and a villa in Altea Hills are two different buyers. One ad for each, with the photo that pulls: the white facade in one case, the views in the other. Pilar de la Horadada Alicante New builds and resales by the sea and the golf, for buyers from abroad who write in English. Ads by area (Torre de la Horadada, Mil Palmeras, Lo Romero) and a landing page with the price in view. Alfaz del Pi Alicante Albir, with its beach and promenade, and the centre of Alfaz, further up. They are advertised separately and with the name in two languages (l'Alfàs and Alfaz), and the buyer from abroad sees the same ad in their language. Guardamar del Segura Alicante A house by the dunes, the pine forest and the beach. Contained volume: a small campaign, watched every week, in Spanish and in English. La Nucía Alicante A house with views and a garden a step from Benidorm. Searches such as “house near Benidorm” that do not ask for the sea right beside it: you pay for whoever wants to live near the coast, not for whoever wants the seafront. Rojales Alicante Ciudad Quesada: a bungalow and a villa for whoever buys in English and compares with the rest of the south. Advertised by area, with the price on the page, and whatever sounds like holiday rental is ruled out.
1/4 Google Search · keywords

You pay for whoever wants a home near the sea, not for whoever wants the sea

Someone typing “beaches Calpe” or “hotels Benidorm” is not buying a home: out. Someone who types a municipality next to villa, bungalow or townhouse, in Spanish or in English, is: that is where the money goes. Every week we read what was typed before each click and refine the list of what is paid for and what is switched off.

2/4 Valuation campaigns

The owner who hardly sets foot in their apartment and wants to sell it

There are coastal apartments that their owner uses little. Someone who types “sell my apartment in Torrevieja” in English has been turning it over for a while. An ad with a no-obligation valuation, written in their language, gives them the first step, and you receive the contact with the area and the type of home already noted.

3/4 Remarketing · YouTube and Display

Seeing the home was the first step; buying it, the last

Weeks pass between the viewing and the reservation, and in that time the buyer looks at other coasts and other agencies. Your ad follows them with the property they saw, in a YouTube video, a banner or their inbox, and in their language. It also follows whoever visited your website without getting to see the home.

4/4 Measurement and conversions

You know whether a euro pays off more in the north or in the south

Every call, message and form from the ads is counted and matched with your viewings and sales. We compare the north of Dénia and Jávea with the south of Torrevieja and Orihuela Costa, and the buyer who writes in English with the one who writes in Spanish. The budget moves towards whatever ends in a sale.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in the province of Alicante30 towns

Costa Blanca17 towns
  • Alcoy
  • Alfaz del Pi
  • Alicante
  • Almoradí
  • Altea
  • Aspe
  • Benidorm
  • Callosa de Segura
  • Calpe
  • Crevillente
  • El Campello
  • Denia
  • Guardamar del Segura
  • Ibi
  • Jávea
  • Mutxamel
  • La Nucía
  • Novelda
  • Orihuela
  • Petrer
  • Pilar de la Horadada
  • Rojales
  • San Juan de Alicante
  • San Vicente del Raspeig
  • Santa Pola
  • Torrevieja
  • Villajoyosa
  • Villena

Other services on the Costa Blanca9 services

Meta AdsCosta Blanca Instagram AdsCosta Blanca Facebook AdsCosta Blanca ChatGPT AdsCosta Blanca Real estate SEO and AICosta Blanca Artificial intelligenceCosta Blanca Email marketingCosta Blanca Web designCosta Blanca Web developmentCosta Blanca

Frequently asked questions about Google Ads on the Costa Blanca

  • Yes, but together with a municipality and a type of home. On their own, they are typed as much by someone buying as by someone looking for a getaway, and each week's data says whether to raise or lower them.

  • No. In the north villas, views and buyers from several countries weigh most; in the south, apartments, bungalows and new builds, with plenty of English. That is why they go in different campaigns and with budgets adjusted separately.

  • Rental, “per night”, hotel, tourist apartment, beaches, weather, and the ones we spot in the search report. The list grows every week and it is one of the things you notice most at the beginning.

  • Yes: whoever clicks expects the phone, the form and the listing to answer in their language. If your team cannot cover it, we prepare an automatic reply that collects the contact and passes it to your people first thing.

  • When you already have homes there or want to win listings. It is tried with a small campaign and decided by what each call cost, not by the fame of the town.

  • When Google already brings calls and you want to reach whoever is not yet searching: the owner who is not selling yet or the buyer who has not yet chosen a town. Those are Meta Ads, and they are measured by the same rules.

The Landing Agency team in the Barcelona office

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