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Email marketing for real estate agencies

Real estate email marketing agency on the Costa Blanca

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On the Costa Blanca, one of your next buyers may already have walked into your office on holiday and left without buying

They saw two homes, took a brochure and went back to their country. Their email is still in your database. We sort those contacts by country and by type of home, write to them when something that fits comes in and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The database that visits leave behind

Every visit to the coast leaves a contact, and keeping it warm depends on the second email

The buyer who comes for a week to look at homes asks, takes notes, says goodbye and decides months later, in their own country. If in that time they do not hear from you again, they decide with whoever does write. That is why we build a simple sequence: a reminder of the homes they saw, news from their area and an invitation to the next visit.

We also gather the coastal owners who once asked for a valuation and did not sell. With them the email tells what has sold near their home, and it is part of our solution to win property owners. This is how the coast looks, town by town:

Alicante Alicante Contacts who asked about flats and houses near San Juan beach or the centre. A list by district, a new-home alert and a reminder email to whoever came to view. Elche Alicante Buyers who looked at Arenales del Sol and carried on to another coast. A reminder sequence with the home they saw and news from the area. Torrevieja Alicante A list in English, with whoever viewed apartments and bungalows. Same-day alerts for what fits their budget and area, and a follow-up email after the viewing. Orihuela Alicante Contacts from La Zenia, Cabo Roig or Campoamor. An email to whoever saw an estate and did not buy, with the new homes in that same area. Benidorm Alicante Contacts for apartments in tall buildings. A separate list for the investor and for whoever wants to live there, with the same apartment told in two ways. Denia Alicante Villa and apartment buyers who visited Dénia and left. A newsletter on what is moving around the harbour and the estates, and an alert for a special home. Santa Pola Alicante Contacts who looked at Santa Pola or Gran Alacant. A follow-up email with homes near the sea and the airport, and another to owners who asked for a valuation. Villajoyosa Alicante Buyers who looked at coloured houses and beach apartments. An email with the photo of the home they saw and news from the old town. El Campello Alicante Contacts from around Alicante who want to live by the sea. An alert for a house with a garden and a reminder email with the distance to the capital. Jávea Alicante A long list of villa buyers from several countries, each with their own language. An email with the new villas by area (Arenal, Port, mountain). Calpe Alicante Contacts who asked about apartments with views of the Peñón. An alert on price drops and news, and a reactivation email to whoever has not replied for months. Altea Alicante Buyers of old-town homes and villas with views. A newsletter with a home of the month and a guide to the town written by your team. Pilar de la Horadada Alicante New-build contacts by the golf and the beach. Follow-up on the development with news from the works and an alert on the units that remain. Alfaz del Pi Alicante A list in two languages for Albir and Alfaz. An email with the homes that fit each buyer and a reminder of the scheduled viewing. Guardamar del Segura Alicante Contacts who want a quiet home near the pine forest and the beach. An unhurried newsletter, with a few homes and a guide to the area. La Nucía Alicante Contacts who want to be near Benidorm without living on the front line. An alert for a house with views and a garden, with the distance to the beach. Rojales Alicante A database of buyers and owners in Quesada, in English. A reactivation email to whoever asked about bungalows and changed their mind.
1/4 Contact base · lists

Every visit to the coast, noted with their country and their home

When someone drops into your office or fills in a form, we note country, language, town and type of home. Those labels are what let you write to them afterwards about something they care about, not a message that fits everyone.

2/4 Newsletter · your market

One email a month with the market of your stretch of coast

What is happening on the north coast or the south, told by you: which homes have come in, how the market is moving and a useful guide for whoever buys from abroad. Under your name and in your tone, in Spanish and in English, and without templates seen everywhere.

3/4 Automatic alerts · buyers

A new villa reaches your list before the shop window

When you win a property, we match it with what each buyer asked for: town, type of home, budget, bedrooms. An email goes out that same day, with a photo and a link to the listing in their language. Before they see it on a portal, they already have it in their inbox.

4/4 Reactivating contacts

The buyer who came in summer and never wrote again

In every database there is someone who asked, went back to their country and stopped replying. We write them a few emails designed for them, with news from their area and a direct question: are you still looking on the coast? Some reply and ask for a viewing for their next stay.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Alcoy
  • Alfaz del Pi
  • Alicante
  • Almoradí
  • Altea
  • Aspe
  • Benidorm
  • Callosa de Segura
  • Calpe
  • Crevillente
  • El Campello
  • Denia
  • Guardamar del Segura
  • Ibi
  • Jávea
  • Mutxamel
  • La Nucía
  • Novelda
  • Orihuela
  • Petrer
  • Pilar de la Horadada
  • Rojales
  • San Juan de Alicante
  • San Vicente del Raspeig
  • Santa Pola
  • Torrevieja
  • Villajoyosa
  • Villena

Frequently asked questions about email marketing on the Costa Blanca

  • We sort them by country and language and write to them about what they said they were looking for. If the consent is not clear, it is requested first, with a short email and an unsubscribe link.

  • Yes, because they decide between one visit and the next. An email now and then, with homes in their area, keeps your name in their mind until the next stay.

  • Yes, it is one of the first things we do. Each type receives emails with homes of their type, so nobody deletes your messages for not being interested.

  • We test it: we send to part of the list at one time and to another part at another, and see which replies more. There is no single month for every buyer on the coast.

  • We write them and check them with your team, in the tone you use in the office. An unchecked translation shows and costs you trust.

  • Each email carries a tagged link that is followed to your website and your calendar. Every month we tell you who opened, who asked for a viewing and who ended up buying. And if you also want to reach people who are not in your database, see Meta Ads.

The Landing Agency team in the Barcelona office

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