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Email marketing for real estate agencies

Real estate email marketing agency on the Valencia coast

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The buyer who looked at an apartment in August and never heard from you again can still buy it: write to them

On a coast that is looked at on holiday and decided on at home, the contact base is where what you did in summer ends up. We sort that base by town and by reason, write to them about what interests them at each time of year and let you know when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

What was sown in summer

The coast is looked at on holiday and decided on from the sofa: the email arrives right there

During the season contacts come in from everywhere: viewings of an apartment, forms on the website, messages from a portal, a phone number jotted in a notebook. By September many no longer reply, because nobody wrote to them again. We gather that base, remove duplicates and split it by town, by type of apartment and by reason: buy to holiday, buy to live, invest or sell.

From there each list receives its own, in Spanish or in English depending on how they wrote. The owner of the apartment who asked for a valuation hears from you again when the time comes, which is another way to win property owners. This is how we work in each town:

Valencia 16 districts Contacts who asked about Malvarrosa, El Cabanyal or Pinedo. Emails with flats by the sea, kept apart from those in the centre, and alerts when one that fits comes in. Sagunto Valencia A list for Puerto de Sagunto, with buyers to live and to holiday. One email with what is new on the beach and another with a valuation for the owner in the neighbourhood. Gandía Valencia The Gandía base mixes seasonal contacts and city contacts. They are separated and each receives their own email, with a reactivation before summer starts. Cullera Valencia Cullera contacts by beach: El Faro, El Racó and Sant Antoni. Alerts with the new home and a beach guide for whoever looks again after months. Oliva Valencia Contacts in Oliva and Oliva Nova, many from abroad. Emails in Spanish and in English, with the home near the sea and a guide to what is around. Sueca Valencia A small list for Sueca, El Perelló and the Mareny. A monthly email with new homes and what is happening at the Albufera, and a quick reply to whoever writes. Alboraya Valencia Contacts in Port Saplaya and La Patacona who work in Valencia. Alerts for flats with terraces and a valuation email for the owner who wants to change home. Puçol Valencia A Puçol base with buyers from the capital and residents of the town. Two lists: whoever wants the sea with a train to Valencia and whoever already lives there and is thinking of selling. Tavernes de la Valldigna Valencia Second-home contacts in Tavernes de la Valldigna. One email before summer with what is new and another in autumn for whoever looked and did not buy.
1/4 Contact base · lists

Every contact, in the list for their town and their reason

We gather the contacts from your management software, your email, the portals and the summer viewings. We remove the duplicates and split by town, by reason (holiday, live, invest, sell) and by language. Nobody receives an email that is not meant for them.

2/4 Newsletter · your market

A monthly email that gets read

What is selling on your beach, the home worth seeing and a useful guide: how to get there, what is within walking distance, what the community fees are. In your tone and under your name.

3/4 Automatic alerts · buyers

An apartment comes in and we write to whoever is looking for it

When you take on an apartment it is matched with what each buyer asked for (town, price, distance to the sea) and we write to them the same day. Before seeing it on a portal, they see it in their inbox.

4/4 Reactivating contacts

The August contact who comes back in October

Many buyers looked in summer and were left without the right home. A few emails written for them, with what is new on their beach and the price, make some of them reply and ask to see it again.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Alaquàs
  • Albal
  • Alboraya
  • Aldaia
  • Alfafar
  • Algemesí
  • Alzira
  • Benetússer
  • Bétera
  • Burjassot
  • Carcaixent
  • Carlet
  • Catarroja
  • Chiva
  • Cullera
  • L'Eliana
  • Gandía
  • Llíria
  • Manises
  • Massamagrell
  • Mislata
  • Moncada
  • Oliva
  • Ontinyent
  • La Pobla de Vallbona
  • Paiporta
  • Paterna
  • Picassent
  • Puçol
  • Quart de Poblet
  • Requena
  • Riba-roja de Túria
  • Sagunto
  • Silla
  • Sueca
  • Tavernes de la Valldigna
  • Torrent
  • Xàtiva
  • Xirivella

Frequently asked questions about email marketing on the Valencia coast

  • Yes. They are gathered into a single list, duplicates are removed and what is missing is filled in by asking in the first email. They do not need to be perfect to start.

  • Yes. To the one who holidays you tell about the beach, the community and how to get there; to the one who lives here, school, train and services. Two lists and two emails, even if they talk about the same town.

  • What interests whoever decides at home: guides, new homes and what has sold. It is a good moment to reactivate whoever looked in summer, because now they have time to read.

  • In their language, with the nearest airport and what matters from a distance: costs, community and how buying is handled from another country. If your team speaks their language, you say so.

  • It is noted and they receive nothing more. Every email carries an unsubscribe link, and respecting it protects your agency and the relationship with whoever already knows you.

  • Yes: it is a good channel for talking to them with data from their beach, what has sold nearby and at what price. And if you also want to reach those who do not yet know you, we do it with Meta Ads.

The Landing Agency team in the Barcelona office

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