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Email marketing for real estate agencies

Real estate email marketing agency on the Costa del Azahar

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Whoever asked about a home on the Costa del Azahar one summer day is still in your list: an email at the right time brings them back

Whoever asks about a home in mid-summer is usually passing through, and if nobody writes afterwards, they forget you. We organise your list by town and by motive, write to them when it is time and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

After the summer

A coastal agency's list fills up in season and cools as soon as it ends

Someone who asks about an apartment in Benicasim on an August day is usually on holiday, and back home the question stays on their phone. Over the years, your list accumulates those contacts, mixed with local residents, owners who sold and buyers who already bought. We organise them by town and by what they were looking for, so that each receives what is theirs.

The first email, when the season ends, tells them what has come up in their town. Then come alerts about new homes, a market newsletter and, for whoever cools off, a few reactivation emails. The owner who wants to sell receives what we explain in winning property owners. This is how we divide the work:

Castellón de la Plana Castellón Contacts who asked about a flat near El Pinar or in El Grao. A list by neighbourhood, with an alert when a home that fits comes in and a market email about the city. Burriana Castellón Those who looked at homes in Burriana on holiday and the locals who want to move. Two lists, two emails, and each receives their own. Vinaroz Castellón Contacts from Vinaroz and Vinaròs: we write to them with the name they used and with news from the promenade and the old town. Benicarló Castellón Buyers who compared Benicarló with the towns next door. An email that tells what the town is like in winter and in summer, with the home that fits. Almazora Castellón Contacts in Almazora and the capital who were looking for space near the sea. Alerts about new homes and a market email, without a holiday tone. Benicasim Castellón People who asked about a villa or an apartment in Benicasim and did not return. Emails with what is new on the promenade and the Desierto de las Palmas.
1/4 Contact base · lists

Every contact, in their town and their motive

We gather what is in your management software, your email and the open-day sheets, remove duplicates and classify: buyer or owner, lives here all year or comes in summer, looks in Benicasim or in Vinaroz. Each one gets their town noted.

2/4 Newsletter · your market

A newsletter that follows the seasons

In summer, the promenade and the homes with terraces; when the season ends, what has come up in each town and what is selling. With your brand and your tone, and with a useful guide for whoever buys or sells.

3/4 Automatic alerts · buyers

An alert when the home they were waiting for comes in

When you win an apartment or a development, it is matched with what each buyer asked for (town, distance to the beach, bedrooms) and we write to them that same day. They see it in their inbox before they see it on a portal.

4/4 Reactivating contacts

Those who asked in summer and did not return

Almost every coastal list holds buyers who looked for a few days and left without a home. With a few emails written for them, some return: they reply, ask about a new home and ask to see it.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Almazora
  • Benicarló
  • Benicasim
  • Burriana
  • Onda
  • La Vall d'Uixó
  • Villarreal
  • Vinaroz

Frequently asked questions about email marketing on the Costa del Azahar

  • When the season ends, with a first email about what has come up in their town. Not the next day and not a year later: in time for them to remember you and with something useful to tell them.

  • They are separated. Whoever has already bought is written to less and about something else: how their area is doing and, if they ever sell, a valuation. Those who are searching get alerts about homes. Each list has its own rhythm.

  • No: a list covering six towns calls for sections or lists. The newsletter opens with each contact's own town and continues with the general coast.

  • Each phase has its own alert for the contacts who asked for that area and that size. When one sells out, the alert moves to the next phase, and nobody receives an email about something that is no longer there.

  • It can be asked for in the next conversation, with a clear reason: to alert them when a home like the one they want comes in. Without an email and without consent, they are not written to.

  • Each home in the email carries its own link. In the monthly summary you see who asked for a viewing from the email, about which home, and which of those viewings took place.

The Landing Agency team in the Barcelona office

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