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Email marketing for real estate agencies

Real estate email marketing agency in the province of Alicante

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Your next sale in Alicante may already be in your database, on the list of another language or another town

Someone who asked about a home in the Vega Baja a year ago may want the Marina Alta today, and someone who wrote in English should not get the email in Spanish. We sort the database by area, language and type of client, write to them about what interests them and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

One database, several lists

One email for everyone is an email nobody reads

In a province with buyers from so many countries and so many towns, the same email for the whole database does not work. Someone looking for a flat in Elche does not want to see villas in Jávea, and someone who reads in English does not want the subject line in Spanish. We split the database by area, by language and by type of client (buyer, owner, investor), and each list receives its own message.

All with consent in order, an unsubscribe in one click and no writing more than needed. We start with something simple: a short email with one specific home and a link to its listing. And if whoever replies has a home to sell, they pass to your team as in winning property owners. This is how we work each destination:

Costa Blanca 17 towns The coastal list is the most mixed: buyers from several countries, owners who live abroad and whoever came on holiday. It is split by language and by north or south, and each one receives its own homes. Alicante Alicante A list of those who asked about a flat or a house in Alicante city. It is split by district and by reason for buying (to live or to invest), and new-home alerts go out by district. Elche Alicante Contacts in Elche: families and buyers of second homes on the coast. Two lists and two newsletters: one of city flats and villas and another of homes near the sea. Torrevieja Alicante Contacts in English and in other languages, with homes to live in all year or to spend seasons in. An alert the same day for each apartment or bungalow that fits. Orihuela Alicante The Orihuela list is split in two: those who look in the city and those who look on the coast. Each with its own subject line, its language and its homes. Benidorm Alicante Apartment buyers who asked about returns and views. Alerts on price drops and new properties, with a line on costs and community fees. Alcoy Alicante Contacts in the city and the county. A simple monthly email, with two homes and a piece of district news, in Spanish and without jargon. San Vicente del Raspeig Alicante Families who asked about homes near Alicante. An alert for a new townhouse or villa with the distance to the capital, and an email to whoever sold, asking for references. Elda Alicante Contacts in the Vinalopó, with a list of their own for Elda and Petrer. New-home emails and a buying guide, written the way your agent would talk to them.
  • Marina AltaBuyers from several countries, many with a summer home. A newsletter by language and alerts for villas and apartments in Dénia, Jávea and Calpe.
  • Marina BaixaContacts for apartments and investment. A list of its own for Benidorm and another for Altea and Alfaz del Pi, because the buyer is not the same.
  • L'AlacantíAlicante and its surroundings: families and professionals. Alerts by district and emails to those who asked and did not buy.
  • Vega BajaA list in English and in other languages. Alerts for bungalows and new builds, and a reactivation email for whoever already came to see homes.
  • Baix VinalopóElche and Santa Pola: one list for the city and another for the coast.
  • The interior: Alcoià and the VinalopóAlcoy, Elda and Villena: a small, close database. One-to-one emails, with few homes and good judgement.
1/4 Contact base · lists

Every contact on their list: language, area and reason

We gather the contacts that are scattered today: an agent's spreadsheet, the CRM, the office email, the portals. No duplicates and three labels per person: which language they speak, which area interests them and whether they buy, sell or invest.

2/4 Newsletter · your market

One email a month per area, with what is happening in your market

What matters in each place: how the Marina Alta and the Vega Baja are moving, the home worth a look and a useful guide for whoever buys or sells. It goes out under your name and in your tone, in the language of each list.

3/4 Automatic alerts · buyers

The new home reaches your list first and the portal afterwards

When you win a property, it is matched with what each buyer asked for (area, type of home, budget, bedrooms) and an email goes out that same day, with a photo and a link to the listing. Before they see it published on a portal, they already have it in their inbox.

4/4 Reactivating contacts

Someone who asked a year ago and was left without a home

In every database there are buyers who looked in Alicante, did not find what they wanted and stopped replying. A handful of emails written for them, with new homes and a direct question, “are you still looking?”, make some of them come back and ask to see one.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in the province of Alicante30 towns

Costa Blanca17 towns
  • Alcoy
  • Alfaz del Pi
  • Alicante
  • Almoradí
  • Altea
  • Aspe
  • Benidorm
  • Callosa de Segura
  • Calpe
  • Crevillente
  • El Campello
  • Denia
  • Guardamar del Segura
  • Ibi
  • Jávea
  • Mutxamel
  • La Nucía
  • Novelda
  • Orihuela
  • Petrer
  • Pilar de la Horadada
  • Rojales
  • San Juan de Alicante
  • San Vicente del Raspeig
  • Santa Pola
  • Torrevieja
  • Villajoyosa
  • Villena

Other services in the province of Alicante9 services

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Frequently asked questions about email marketing in the province of Alicante

  • With something simple: splitting by language and by whether they buy or sell. Just that already lets you write differently to each group. The area and the type of home are refined with what people open and reply to.

  • Yes, but in separate lists. Each person receives a single language, their own, noted on their record. That way nobody receives the same thing twice or a text they do not understand.

  • The data from a portal cannot always be used to send commercial emails. We check with you what consent exists and write only to whoever gave it.

  • It depends on the type of email: the newsletter, once a month; new-home alerts, when one comes in that fits someone; and reactivation, in spaced-out batches so as not to tire people.

  • You receive an alert on your phone with the name, the home and what they replied, and the contact passes to the CRM. Your team calls with everything in view.

  • Yes, above all with them: they are the ones who visit your office least and most appreciate a clear email in their language. It is one of the ways to work the international client without depending on a portal.

The Landing Agency team in the Barcelona office

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