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Email marketing for real estate agencies

Real estate email marketing agency in Castellón de la Plana

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone who asked for a Centro flat does not expect a newsletter of Grao houses

We organise your database by why each person contacted you, which area they seek and permission to receive emails. We send available homes and useful local content. Replies reach the agent with context and can be followed through to a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

A relationship continuing after the first enquiry

Capital city contacts have interests that do not fit one list

One person wrote months ago about a Centro flat. Another asked about a Grao house and has not yet found the right one. An Oeste owner sought information about selling. If all receive an identical list of homes, the email loses relevance. And if the database includes addresses without a clear origin, merely storing them does not mean you can start sending marketing.

We review contacts with your team: where they came from, what they may receive and what preferences they expressed. We remove duplicates and honour unsubscribes before preparing a send. Then we write about homes and areas each group has reason to consider. Your agency signs the market information and replies to people who respond; automation simply makes sure a new home reaches the right person. For owners, content supports your work winning property instructions, not a buyer mailing list.

1/4 Contact base · lists

Organise the database before sending messages

We bring together records from your CRM, website and other sources you may use. We check duplicates, language, area of interest, source and permission. Someone who unsubscribed does not return to a campaign because tools changed. Where information is absent, we do not assume everyone seeks the same district.

2/4 Newsletter · your market

A newsletter that helps explain your area

Your team chooses current homes and explains what it is hearing in city enquiries, using details it can support. One edition may cover urban properties; another Grao homes. We agree frequency with you and review it from replies rather than a fixed rule.

3/4 Automatic alerts · buyers

A new home alerts someone who was waiting for it

If a Norte house comes in, we select contacts who expressed an interest in that area and home type. The email shows price, checked features and a listing link. If it is reserved before the send, the alert is cancelled or updated.

4/4 Reactivating contacts

An older contact can say whether they are still looking

When it is appropriate to write, we ask whether their needs have changed. Someone replying with a new area updates preferences and reaches the agent. Someone who has bought or wants no more messages leaves the sequence. We do not send repeated campaigns to an address that never responds.

Expressed interests, not assumptions

The chosen area determines which home each contact receives

Each group follows what the person told you; living in a district does not mean seeking a home there.

  • CentroA central listing goes to contacts who asked for that district and price range, with a link to the exact home.
  • NorteSomeone following Norte may receive a new property in that area when the catalogue confirms its details and availability.
  • SurPeople interested in Sur see homes in that district without adding the rest of the capital merely to fill the email.
  • EsteA contact who changes their search to Este updates preferences before receiving later alerts.
  • OesteAn owner wanting to sell in Oeste gets content about the sales process, not a catalogue for buyers.
  • GraoGrao homes reach people who requested the maritime district, with current photos, price and viewing terms.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Interest in more than one town

Near Castellón de la Plana

If a contact also looks in nearby municipalities, they can choose them explicitly and receive only matching homes:

  • Almazora
  • Villarreal
  • Burriana
  • Benicasim
  • Onda
  • La Vall d'Uixó
  • Almazora
  • Benicarló
  • Benicasim
  • Burriana
  • Onda
  • La Vall d'Uixó
  • Villarreal
  • Vinaroz

Frequently asked questions about email marketing in Castellón de la Plana

  • First we check how details were obtained, whether there is a valid basis for sending and whether anyone objected. Having an address is not the same as being able to use it for a marketing campaign.

  • You need not duplicate all the work, but homes and explanations should follow each group's interest. One generic text loses what distinguishes the areas.

  • Their request is recorded and campaigns stop. Unsubscribing should be simple and honoured even when you change tools or import the database again.

  • Yes. We select people who asked for that area and home type. The alert keeps the real listing and stops if availability changes.

  • If you may contact them and the content is relevant, yes. You explain your work and offer a route to a professional valuation, separate from buyer alerts.

  • Links and replies are tied to the contact in the CRM. Your team records appointments; those let us review which messages open useful conversations.

The Landing Agency team in the Barcelona office

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