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Real estate Google Ads agency on the Costa del Azahar

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On the Costa del Azahar many people search for “apartment” for a week: your ad has to speak to the one who wants it for good

Someone typing “apartamento Benicasim” may want to sleep there in August or to stay and live. We choose the searches that already carry buying intent in each coastal town, switch off the per-night ones and tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

One coastline, six budgets

A coast searched in summer, where not every search ends in a sale

When the good weather arrives, searches for a home by the sea grow on Google, and a good part do not want to buy: they want a hotel, a campsite, an apartment by the night or tickets for the town fiestas. Our first job is to set all that aside. What you pay for is the buyer who joins a town's name to apartment, townhouse or new flat, and the owner who wants to know what their home by the sea is worth.

A click in Benicasim does not cost the same as one in Almazora, and they do not bring the same client. That is why the budget is split by town and moves with the calls, and the owner's valuation goes in a campaign of its own, as we explain in winning property owners. This is how it looks, town by town:

Castellón de la Plana Castellón A city with a beach: El Pinar and El Gurugú are advertised apart from the centre. We pay for “flat near the beach in Castellón” and leave out whoever only wants somewhere to sleep by the sea. Burriana Castellón A flat by the beach and a house in the old town have different buyers. Two campaigns with their own ad, and a list of excluded words that grows week by week. Vinaroz Castellón A long promenade and many apartment searches. We pay for the one that says “buy” or “for sale” and cut the one that says “per night”. Ad with “Vinaroz” and with “Vinaròs”. Benicarló Castellón Beach and town at once, with Peñíscola a few kilometres away and plenty of summer lets in between. A contained, watched budget, with the exclusion of rentals before anything else. Almazora Castellón A seaside town right next to the capital, searched as Almazora and as Almassora. Here the ad talks about space and closeness to Castellón, not about holidays. Benicasim Castellón Voramar, La Almadraba and the Desierto de las Palmas are advertised separately, because each attracts a different buyer. Hotels, festivals and holiday rentals are dropped.
1/4 Google Search · keywords

You pay for people looking to live by the sea, not for people planning August

Whatever sounds like a hotel, a campsite, an apartment by the night or the fiestas is dropped; whatever names a town with townhouse, new flat or apartment with a view is reinforced. Each week we go over what people typed before clicking, and the campaign stops spending where nobody has ever called.

2/4 Valuation campaigns

The owner of the beach apartment who decides to sell out of season

Many owners on the coast think of selling when the season closes. They search “how much is my apartment worth in Vinaroz” or “sell flat in Burriana”, and your valuation for their town appears. They request it, the alert reaches your phone and you call before anyone else.

3/4 Remarketing · YouTube and Display

Someone who looked at a development with sea views and went back to their life

The buyer who visited the coast for a few days compares from home, with several agencies open. If they saw your development, they find it again on YouTube, in Gmail and on the sites they read, and when summer is over your ad is still there.

4/4 Measurement and conversions

You know what a call costs in each coastal town

We count every call, every WhatsApp message and every form from the ads, and set them beside your viewings and your sales. So you see whether a euro in Benicarló brings more than one in Almazora, and the budget moves to the one that responds.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in the province of Castellón9 towns

Costa del Azahar6 towns
  • Almazora
  • Benicarló
  • Benicasim
  • Burriana
  • Onda
  • La Vall d'Uixó
  • Villarreal
  • Vinaroz

Other services on the Costa del Azahar9 services

Meta AdsCosta del Azahar Instagram AdsCosta del Azahar Facebook AdsCosta del Azahar ChatGPT AdsCosta del Azahar Real estate SEO and AICosta del Azahar Artificial intelligenceCosta del Azahar Email marketingCosta del Azahar Web designCosta del Azahar Web developmentCosta del Azahar

Frequently asked questions about Google Ads on the Costa del Azahar

  • With “for sale” and “buy” from the headline, with a list of exclusions we review every week (per night, rental, campsite, hotel) and with a landing page that talks about buying. Whoever wants a week's holiday does not even click.

  • One per town with its own budget, except for the small ones, which are joined into one. That way you compare what a call costs in Benicasim and in Vinaroz, and the money moves to the one that performs.

  • Yes, with its own campaign and page, because someone searching “new flat by the sea” is not the one searching for a resale in the old town. It is advertised while units are available and switched off when they sell out, so you do not spend on what is no longer there.

  • No. The structure is built once, with the word list and the tracking, and adapted to each town with its own ad and page. We start with the town where you close the most and add others when that one works.

  • They count the same as a call. The ads carry a call button and a WhatsApp button, and each message is logged with its search, its town and its home. So you know which click ended in a conversation.

  • Yes, and they share the work: Google picks up whoever searches for the apartment; a Meta Ads ad shows the development to whoever has not started searching yet. Each one is measured apart to see which calls more.

The Landing Agency team in the Barcelona office

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