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Google Ads for real estate agencies

Real estate Google Ads agency in the province of Castellón

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Castellón every search brings its own noise: “Villarreal” is football, “Onda” is radio and “azulejos” are tiles

Paying for “piso en Castellón” without filtering is paying for someone searching for ceramics, a factory job or a match result. We choose the searches that bring buyers and owners in each town, we drop the rest and we tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

What you pay for and what we leave out

A province with a ceramics industry, a coast and an inland area is not advertised with a single campaign

In the capital people search for a flat by neighbourhood; in Vinaroz and Benicarló, for an apartment by the sea; in Villarreal, Onda and Almazora, for housing for people who work in the district; and in the Maestrazgo, for the village house or the farmhouse. Each search gets its own ad and its own landing page, and none is paid for blindly. Some words creep into all of them: tiles, ceramics jobs, country houses for a weekend and football whenever Villarreal is typed. We close those doors from day one.

The other client is the owner. Someone thinking of selling types “how much is my flat worth in Castellón” or “sell house in Burriana”, and there a valuation ad puts you in front of another agency. That campaign gets you homes to sell, and it is part of our solution to win property owners. This is how we organise the campaigns:

Costa del Azahar 6 towns From Vinaroz to Burriana the buyer types the beach town. One campaign for the coast with its list of exclusions (hotels, campsites, per-night lets) and the budget shared out according to each town's calls. Castellón de la Plana Castellón You pay by neighbourhood and by type of home: a central flat, a flat to renovate, a house near El Grao. Student room searches and seasonal rentals stay out. Villarreal Castellón “Villarreal” on its own belongs to the football club. We pay for “piso Villarreal”, “casa Vila-real” and “sell flat Villarreal”, and leave out results, tickets and shirts. Burriana Castellón A house in the city and an apartment by the sea are two campaigns. An ad that says “for sale” in the headline keeps away whoever wants to rent for a week. La Vall d'Uixó Castellón A buyer from the district, with a small, tight campaign to start. Both spellings of the name, “La Vall d'Uixó” and “Vall d'Uixó”, are tried and the one that calls stays. Vinaroz Castellón “Vinaroz” and “Vinaròs” are searched separately and both can bring a buyer. One ad and one word list for each form, to see which brings calls. Benicarló Castellón An apartment or house near the beach, with Peñíscola close by and plenty of holiday rentals in every search. The exclusion list weighs as much as the words you pay for. Almazora Castellón It is searched as “Almazora” and as “Almassora”. Ads for flats and townhouses for people who work in the district, with no tiles or factory jobs among the words you pay for. Onda Castellón “Onda” is also radio, music and technology. We pay for “casa en Onda”, “piso en Onda” and “sell house in Onda”, and drop whatever does not name housing.
  • Baix MaestratVinaroz, Benicarló and Peñíscola: one budget for the northern coast, with words in Spanish and in Valencian and holiday rentals left out.
  • La PlanaCastellón, Villarreal, Almazora, Burriana and Onda: searches for flats and houses over short distances, paid for town by town.
  • Maestrazgo and Els PortsStone house, farmhouse and plot of land. There are few searches, so every click is looked after and every rental country house is left out.
  • Alto PalanciaSegorbe and its surroundings: here the owner from the area is the first client, and the valuation campaign comes before the buying one.
1/4 Google Search · keywords

You pay for people looking for a home, not for people looking for tiles

Each town has its own searches: “piso en Castellón centro”, “casa en Burriana”, “masía en el Maestrazgo”. We leave out tiles, ceramics jobs, football results and country-house rentals. And every week we review the real searches that have triggered your ad.

2/4 Valuation campaigns

The heir who lives in another city and wants to sell the village house

Many homes inland have owners who live on the coast or in another province. When they type “sell house in Morella” or “value flat in Segorbe”, your valuation ad appears, they request it in a minute and the alert reaches your phone before they write to another agency.

3/4 Remarketing · YouTube and Display

Someone who looked at a farmhouse on a Sunday afternoon finds it again

Hardly anyone calls the first time, and even fewer when comparing the coast with the interior. Whoever saw the property on your website finds it afterwards on YouTube, in Gmail and on the sites they read, until they decide to call you.

4/4 Measurement and conversions

You know which town brings you calls

We track calls, WhatsApp messages and forms by town and match them with your viewings and your sales. Each month the money moves from the search that does not call to the one that does, and you see it in what each contact costs you.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Almazora
  • Benicarló
  • Benicasim
  • Burriana
  • Onda
  • La Vall d'Uixó
  • Villarreal
  • Vinaroz

Frequently asked questions about Google Ads in the province of Castellón

  • No. It is one of the first exclusions we load into a Castellón account, along with football and country-house rentals. And every week we add the ones that show up in what people have really typed.

  • It works, in another form. In the ceramics district or inland there are fewer searches and they are more specific. We start with a small buying campaign and the owner valuation campaign.

  • If you sell where it is searched both ways, it is worth trying both forms with their own ad: in Vinaroz and Vinaròs, the calls tell you which brings more. There is no need to duplicate everything, we start with what already calls you.

  • Each valuation requested enters your CRM with its town, and you see how many end in a call, in a viewing of the home and in a listing agreement. If a town gives valuations but none reaches a listing, the ad is adjusted or switched off.

  • No. New builds have their own campaign, ad and page, because whoever searches for a “new flat” is not the one searching for a second-hand one. That way you see what each brings.

  • Yes. Google picks up whoever is already looking for a home; Meta Ads puts you in front of the owner who is not yet thinking of selling. If you have to choose one to start, it is usually Google, because buying intent has already been spoken there.

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