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Email marketing for real estate agencies

Real estate email marketing agency in the Balearic Islands

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In your contact list there are people who asked about one island and ended up looking at another, and others who have not bought yet

Among the contacts you already have are people who asked about a home in Menorca during a holiday, and others who looked at Ibiza and Mallorca at the same time. We sort that list by island, by language and by what each one is after, and we let you know when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The Balearics, list by list

A list that is already yours and a second chance for each island

In an estate agency’s list on the islands you find the buyer who looks at two islands at once, the owner who moved to the mainland and the contact who asked from their holiday and never came back. If they all get the same email, none of them feels it is theirs. And if none of them gets one, the list goes cold.

Each contact needs something of their own: the island they looked at, the language they write in, the homes in their budget. It is a channel that is already yours, with nobody to outbid, and it builds on what we do to win property owners. This is how it looks by island:

  • The Gymnesian IslandsSomeone who asked about Mallorca and Menorca at the same time receives emails about both, in a list of their own, and the new-home alert reaches them from the island they open most.
  • The Pityusic IslandsIbiza and Formentera. Formentera has no card of its own; its contacts go in a list together with those of Ibiza, marked with the island of the home they asked for.
  • Holiday contactsSomeone who wrote during a trip and did not continue the conversation is still in your list. A short series of emails reminds them of the home and asks whether they would like to see it again.
1/4 Contact base · lists

Each contact, in the list of their island and their language

We gather what you have in your management software, your email, the portals and the fairs, remove duplicates and separate the contacts by the island they looked at, by what they are after and by the language they write in. That way nobody receives a home on an island that does not interest them.

2/4 Newsletter · your market

A newsletter with what is happening on each island

One email a month with what is moving in your area, told by you: what people ask for, which home deserves a viewing and a useful guide for whoever buys or sells. In the language of each list, with your brand and your tone.

3/4 Automatic alerts · buyers

A new home comes in and we write to whoever was looking for it

When you take on a property, we match it with what each buyer asked for: island, area, type of home and budget. That same day they receive the alert, and they see it in your email before they see it on a portal.

4/4 Reactivating contacts

The buyer who asked last year and now does want to view

Many lists hold someone who asked and did not find the home they were after. With a few emails written for them, some reply, ask about another home and ask to see it.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Alcúdia
  • Calvià
  • Felanitx
  • Inca
  • Llucmajor
  • Manacor
  • Marratxí

Frequently asked questions about email marketing in the Balearic Islands

  • It depends on the consent they gave. We check what permissions each contact has and, if one is missing, it is requested clearly before writing to them. Without that permission, nothing is sent.

  • With one tag per island on each contact. Someone who asked about Mallorca and Menorca has both and receives the new-home alerts for each; the newsletter, that of the island where they open most.

  • Yes, or in whatever language they use with you. Each list has its own, and the subject line and the text are written for it, not translated after being made in another.

  • Yes: a well-tended list from one island gets more replies than a huge one with all three mixed together. We start with that one and, if contacts arrive from another island, a new list is opened.

  • Each list has its own measurement: how many open, how many reply and how many ask for a viewing. Every month we tell you which island moves most and which emails need changing.

  • Better one per language, with the same content but written for whoever reads it: an email with two languages mixed together is harder to read. And if you also want to reach those who look from abroad, see international clients.

The Landing Agency team in the Barcelona office

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