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Real estate SEO and AI

Real estate SEO agency in the Balearic Islands

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In the Balearics the buyer types the name of an island and of a town, sometimes in two languages: your website has to answer them all

You can have good homes on three islands and Google may not know one from another. We take care of the technical side, of a section with its own content for each island and of getting AI to cite you when people ask whom to turn to.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

The Balearics, island by island

Fifteen towns of more than 15,000 inhabitants and three markets your website must not mix up

According to the INE, the Balearic Islands have 15 towns of more than 15,000 inhabitants, adding up to 933,584 people, spread across Mallorca, Menorca and Ibiza. Each island is searched with its own words, and one place can have two names: some people type “Ibiza” and others “Eivissa”, some look for “Mahón” and others for “Maó”. If your website uses only one form, you lose those who type the other.

Nobody types “estate agent in the Balearics”. What works is one section per island, with pages of its own for each municipality and each area where you sell, linked to one another. And if part of your buyers search from another country, those pages also exist in their language, as we explain in our solution for international clients. This is how it divides:

Mallorca 9 towns The island with the most towns of more than 15,000 inhabitants: nine. Palma is searched by neighbourhood, the coast in several languages and the interior by village: three ways of typing that call for three kinds of page. Menorca 2 towns Two towns, Maó and Ciutadella, one at each end. It is searched by the name of the town, the village or the cove, and with a few well-made pages you already compete. Ibiza 4 towns Four towns: Eivissa, Santa Eulària des Riu, Sant Josep de sa Talaia and Sant Antoni de Portmany. Each name has its Spanish form, and the website must know both so that the buyer finds it whatever they type.
  • The Gymnesian IslandsMallorca and Menorca make up this group. They are searched by town, by bay or by village, and the pages for Palma must not compete with those for Maó.
  • The Pityusic IslandsIbiza and Formentera. Formentera has no card of its own on this page; if you sell there, it can have its own section with one page per village, linked to those of Ibiza.
  • Offices on several islandsEach office carries its own address, phone number and Google listing, and the website shows its own to whoever searches on each island. Someone who types “estate agent in Maó” must see Menorca, not Palma.
1/4 Technical SEO and architecture

A site organised by island, with each name written the way people search

We fix on the inside what Google reads: the address of each page, the titles, the speed and the versions in other languages, each with its own address. That way it understands that Eivissa and Ibiza are the same place, and that Maó and Palma are different markets.

2/4 Hyperlocal content

A guide to each island, written by someone who knows it

We publish what people ask before buying: what sets living in Palma apart from living in Ciutadella, which area of Eivissa people look at to stay all year round, how buying from abroad is organised. Each piece carries your signature and links to the rest of the site.

3/4 GEO · AI search visibility

Let AI name you when someone asks it to compare islands

Before seeing a home, some people ask ChatGPT, Gemini or Perplexity to compare Mallorca, Menorca and Ibiza. We prepare your website so that they cite you when they answer, and every month we check in which questions you appear and in which you do not.

4/4 Google Business Profile and local search

One Google listing per office and per island

Someone in Ibiza looking for an estate agent opens the map on their phone, not a website. The office comes up with opening hours, real photos and reviews that have been answered. One listing per office, looked after one by one, as explained in our guide to your Google listing.

Check where a buyer on the islands finds you today:

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We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in Mallorca9 towns

  • Alcúdia
  • Calvià
  • Felanitx
  • Inca
  • Llucmajor
  • Manacor
  • Marratxí

Other services in the Balearic Islands9 services

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Frequently asked questions about real estate SEO in the Balearic Islands

  • Both. We use the official name and the form people type, each where it fits, with a single address per page. The same goes for Maó and Mahón, or for Ciutadella and Ciudadela: the buyer types what they type, and the website has to recognise it.

  • Rarely. A single domain adds up the strength of all your pages, and inside it you open one section per island. Separating Menorca would only make sense if it were another company with another brand. We look at it in the review of your website before deciding.

  • It depends on who buys from you. Some islanders search in Spanish and others in Catalan, and buyers from abroad search in English or German. We look at which language your visits arrive in today and start with that one, each version with its own address.

  • No. Spreading the effort equally dilutes it. We look at your website and at which island most of your contacts come from, sort that one out first and, with what we learn, add the next without touching what already works.

  • It can cite you to someone who asks in Spanish. For the buyer who asks in English or German you need to answer in that language, with pages that say clearly what you sell and where. A specific answer cannot be guaranteed, but we can work to be in them.

  • Not head to head on “homes in Mallorca”, where they win. You compete with what a portal does not have: a page about a village, a type of home or a cove that you know, and your office’s listing on the map. That same page is read by the owner looking for who knows their area, the first step to win property owners.

The Landing Agency team in the Barcelona office

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