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Real estate SEO and AI

Real estate SEO agency in Palma de Mallorca

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Palma people search by district: one page that just says “Palma” answers no search at all

Almost every agency in the capital has a website. Few have a page of their own for Santa Catalina, Portixol or Son Vida. We take care of the technical side, the content, the map and getting AI to cite you, district by district.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

How people search in Palma

A capital of 434,786 residents, searched street by street

Nobody decides to buy in “Palma” and nothing else. Buyers who have made up their minds type “penthouse in Santa Catalina”, “house with a courtyard in the old town” or “villa in Son Vida”, and often in English or German. It is typed by islanders moving district, by mainlanders looking for a second home and by foreigners who want to live by the bay.

For “flats in Palma” the portals offer an endless list and no guide. The agency with a page for every district wins: what people ask there, linked to its homes and to its map listing. As the island already has its own page, the work here goes down a level, from Mallorca to the street, on the way to becoming the reference in your area.

1/4 Technical SEO and architecture

A page for every district, at the right address and in the right language

We organise the website the way the city is searched: the old town, the seafront of Portixol, the hillsides of the west. Each district has its own address, title and links, each language its own version, and a home that has sold stops appearing, so Google finds no dead listings and no repeated pages.

2/4 Hyperlocal content

Guides to Palma written from the inside, not from a portal

What is bought in Santa Catalina, what someone looking at a house in Bonanova asks, how a flat in the old town differs from one in Portixol. Pieces with your signature, real data and mentions in island media, so your authority shows outside your own website too.

3/4 GEO · AI search visibility

Get named by AI when people ask which district of Palma to live in

Someone thinking of moving to Palma asks ChatGPT, Gemini or Perplexity about districts, schools and quiet areas before writing to anyone. We work so that the answer cites your agency and we measure which questions you appear in. A specific answer cannot be guaranteed, but you can be put on the path.

4/4 Google Business Profile and local search

Your listing on the map, when people search from a district of Palma

In the capital Google Maps is shared out by proximity: someone searching from Santa Catalina does not see the same listings as someone searching from Can Pastilla. We tune yours with photos, categories and answered reviews, as explained in the Google Business Profile guide.

Check where someone looking for a home in Palma finds you today:

We query Google Maps live. No sign-up.

Palma, district by district

The districts of Palma that people search by name

This is what people type into the search engine, not a tourist guide. Each district is a search with a different intent and, therefore, a different page on your website.

  • Old town and La LlotjaStately homes with courtyards and refurbished flats around the cathedral. Searched by street and type of home: a page with your own photos beats a stray listing.
  • Santa Catalina and El JonquetA district for remote workers and anyone who wants a penthouse with a terrace. Many portals and short searches: content with local data wins.
  • El TerrenoFlats and houses from different eras, close to the sea and Bellver Castle. Searched by name, it calls for a guide with what people ask there.
  • Portixol and El MolinarFormer fishing districts by the sea, east of the port. Buyers after the seafront and calm look at your own photos and your map listing.
  • Son VidaVillas and golf in the hills of the north-west. High-ticket purchases, in English and German, and owners who decide from abroad: one page per language.
  • Bonanova and GénovaHillside villas with views over the bay, for families who want a garden without leaving the city. Searched with “villa”, “pool” and “school”.
  • Cala Major and Sant AgustíA stretch of coast bordering Calvià. Apartments with sea views, where your page competes with those of agencies in the neighbouring municipality.
  • Can Pastilla and Playa de PalmaA sandy coast to the east, with plenty of holiday searches. Sales and lettings go on separate pages so Google understands what you offer.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Around the capital

Near Palma de Mallorca

Anyone looking at homes in Palma usually compares them with Calvià, Marratxí and the towns of the interior. If your agency also sells there, each town needs its own page on your website:

  • Calvià
  • Marratxí
  • Llucmajor
  • Inca
  • Felanitx
  • Alcúdia
  • Calvià
  • Felanitx
  • Inca
  • Llucmajor
  • Manacor
  • Marratxí

Frequently asked questions about real estate SEO in Palma de Mallorca

  • Because they are two different searches and only one has a page. Your home page answers “estate agency Palma”; “penthouse Santa Catalina” needs a district page with its own content, real homes and links from the rest of the site. Without it, a portal takes that search.

  • Only if they are written from a template. Each district asks different things: in the old town, the state of a building with a courtyard; in Portixol, the distance to the sea; in Son Vida, the plot and the golf. We write what changes and do not repeat what is similar.

  • Yes. Someone buying a villa searches in detail and trusts whoever explains the area well. A page with the plot, the views and the buyer's language will bring few visits, but from people who are asking seriously.

  • You do not compete there, or not first. You start with what the portals leave unanswered: district, type of home and language. With those pages and a well-kept map listing, someone searching by district name reaches your website and not a list.

  • If people from abroad buy in your area, yes. We look at which language your visits and contacts arrive in today and start with the one that brings most. Each version has its own address, so Google knows which buyer to show which.

  • Yes: someone who inherits a flat or is thinking of selling starts by asking what it is worth. If a valuation page for their district comes up with your name on it, they call you. We combine it with ads and emails in our solution for winning property owners.

The Landing Agency team in the Barcelona office

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