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Meta Ads for real estate agencies

Real estate Meta Ads agency in Palma de Mallorca

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Palma the owner of an old town flat and the buyer of a villa in Son Vida share a phone, but not an ad

One lives two streets from your office and has spent months watching who sells in their district. The other looks from London or Madrid without having booked a flight. We make ads with your homes for each and track every step to the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Palma on Instagram and Facebook

A district known through its neighbours and a bay seen from far away

In Palma the owner pays attention to what goes on around them: who is selling on their street, how long it takes and which agency comes up on their phone. An ad with your sales near their home and a simple way to ask for a valuation joins that conversation. The buyer from abroad looks at something else: large photos, their language and two clear facts.

Meta lets you separate each audience: the resident of Santa Catalina, the family from the mainland looking for a second home, someone who has already visited your website. We start from your contact list so the system learns who ends up viewing a home, and each audience has its own ad, budget and tracking. If your buyer lives outside Spain, our international clients solution explains it.

1/4 Your database and your website

First to those who already know you in Palma, then to people like them

We start from your clients and from people who have opened your website: we show them your homes and your sales so they come back. In the rest of the city and in the countries your buyers come from, Meta learns from every contact that ends in a viewing and looks for similar people.

2/4 Placements · Feed, Stories and Reels

The money goes to the Feed, Stories or Reels where people write to you

Your ads run on Instagram and Facebook, in the Feed, in Stories and in Reels. If the owner in the city responds more to a Feed with your sales and the buyer from abroad to a Reel of the terrace, the split is adjusted. We review it every week and tell you.

3/4 Creative testing

Three ads for a penthouse in Santa Catalina, and the one that brings messages stays

The photo of the terrace, a video tour and a carousel with the price go out together, with the same audience and the same money. Once there is data you see which one makes people write: that one continues and the others stop. The following month another joins the contest.

4/4 Pixel and Conversions API

Every call and every viewing goes back to Meta from your CRM

Contacts enter your CRM at once, with their district and language, and each step they take (call, appointment, viewing) is sent back to Meta through the pixel and the conversions API. It stops chasing people who only click and looks for people who really view homes.

Palma, district by district

The audiences of Palma, area by area

There is no need to show the same ad to the whole city. Each area is drawn on the map and you choose who sees it: owner, island buyer or buyer from abroad.

  • Old town and La LlotjaOwners of inherited flats and buyers of homes with courtyards. One ad with your sales in the district and another with the home for those looking from abroad.
  • Santa Catalina and El JonquetResidents who watch their neighbours sell and penthouse buyers. A valuation ad in the district and terrace Reels for the buyer.
  • El TerrenoA small area, with residents loyal to their district. A short radius around your sales is enough for them to recognise you.
  • Portixol and El MolinarSeafront owners who sell rarely and carefully. A discreet ad, with your team and your sales nearby, without the exact address.
  • Son VidaVillas whose buyer lives far away. An audience by country and in their language, with a large photo, the area and the link to the listing.
  • Bonanova and GénovaFamilies with a hillside villa. A valuation ad for the owner and another with garden and pool for the buyer.
  • Cala Major and Sant AgustíThe coast bordering Calvià. It is shown to those who look at Palma and to those who look at the neighbouring municipality, so they compare it with you.
  • Can Pastilla and Playa de PalmaA sandy coast with many visitors. It filters those thinking of buying and not those booking a week.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Beyond the capital

Near Palma de Mallorca

Whoever lives in Palma looks at Calvià or Marratxí, and whoever lives there looks at the capital. If your agency works in those municipalities, each town has its own audience and its own ad:

  • Calvià
  • Marratxí
  • Llucmajor
  • Inca
  • Felanitx
  • Alcúdia
  • Calvià
  • Felanitx
  • Inca
  • Llucmajor
  • Manacor
  • Marratxí

Frequently asked questions about Meta Ads in Palma de Mallorca

  • The area is drawn on the map, by radius or district by district, and only those who live or pass through there see the ad. It does not reach neighbours one by one, but it does reach the area, and we measure how many contacts each one brings.

  • Two, each with its own language and landing page. With the same total money you see which audience ends in a viewing, and the split moves towards it.

  • Google reaches those already searching; Meta reaches those who are not yet searching but are going to decide, above all owners. They are often combined, and if you want to start with what brings calls now, see Google Ads.

  • Yes, uploaded securely and with those contacts' consent: it serves to show your homes to people who already know you and for Meta to look for similar people. If the list is untidy, it is cleaned first.

  • Each contact enters your CRM with the tag of its ad, and each step they take (call, appointment, viewing) goes back to Meta. With the first data you see which ad makes people write and which only adds clicks, without waiting for the end of the quarter.

  • You do not need a perfect profile: the ad runs from your page and your profile, so the basics are tidied (photo, contact details and a few recent posts). What counts is that it does not put off whoever visits it before writing to you.

The Landing Agency team in the Barcelona office

Let the next property owner
know you before calling anyone

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