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Real estate Meta Ads agency in Mallorca

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Mallorca, whoever sells and whoever buys are on Instagram and Facebook before calling anyone

Your next client may live in Palma, Munich or London, and is looking at their phone today. We prepare ads with your homes, choose who sees them by country and area, and measure which enquiries end in a viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Mallorca, by who sees the ad

Buyers from the island and from abroad, and owners who have not yet decided

Two very different audiences live side by side in Mallorca: the resident who buys or sells in their own town and the foreigner who looks at homes from their own country. The ad reaches both on their phone, but not the same ad and not in the same language. We start with those who already know you and widen from there.

The owner is the other audience. They do not look for an agency until they decide to sell, but until then they see what you publish, and making sure you are remembered when the moment comes is what we do in our solution to win property owners. This is how we divide it by town:

Palma de Mallorca Mallorca Residents changing home within the capital and foreigners buying in the old town: separate audiences, each with its own ads and messages. Calvià Mallorca Villas for buyers from abroad: the home is shown to someone living in Germany, the United Kingdom or northern Europe, and not to the neighbour next door. Manacor Mallorca An audience from the district in a market town: we start from those who already visited your website and from your client base, without spending to reach half the island. Llucmajor Mallorca Two audiences in one municipality: whoever buys by the sea in s'Arenal and whoever looks for a finca. They are shown different ads and we check which one brings more messages. Marratxí Mallorca Families who want a garden without leaving the Palma area. An ad for a house with a garden, in front of whoever wants more space to live. Inca Mallorca Owner and buyer from the island: someone who already lives here and is thinking of moving. A small, well-defined audience, with no spending outside the area. Alcúdia Mallorca Buyers looking at the north coast from another country: the ad appears in their language, with the home, the port and the price in view. Felanitx Mallorca Whoever looks for a finca or a village house in the Llevant: calmer ads, with video of the surroundings, for someone who decides slowly. Pollença Mallorca Buyers of villas near the bay and owners who live abroad for part of the year: two different ads, each with its own message.
  • Palma and its bayResidents and foreigners share a neighbourhood and see different ads: audiences are separated, not streets.
  • SouthwestCalvià and Andratx: villa buyers from other countries. Ads with video of the home and its surroundings, in their language.
  • Serra de TramuntanaDeià, Valldemossa, Sóller: stone houses for an audience that decides slowly. They are shown one by one to whoever has already looked at similar homes.
  • Northern baysPollença and Alcúdia: second homes. Owners who live abroad for part of the year and buyers who look at the coast from their own country.
  • Llevant and MigjornManacor, Felanitx, Llucmajor: an audience from the island and a few from abroad. A small budget and ads that name the town.
  • The interiorMarratxí and Inca: families who already live on the island. We start from your client base and from whoever visited your website.
1/4 Your database and your website

First, those who have already seen you

The first people we show your homes to are those who already know you: your clients, those who opened your website and those who follow you. Then we look for people like them in Mallorca and in the countries buyers come from, without spreading the money blindly.

2/4 Placements · Feed, Stories and Reels

Feed, Stories or Reels: the money goes where they write

Your ad appears in the Feed, in Stories and in Reels on Instagram and on Facebook, and the budget goes where the enquiries are. If someone living in Germany writes more through Facebook and someone living in Palma through Instagram, the data says so and we move the money. We review it every week.

3/4 Creative testing

Pool, views or stone house: we see which one makes people write

Three ads for the same home go out at once, with the same audience and the same money: the photo of the pool, a video of the view and a carousel of the rooms. With the first data the one that brings messages stays, and the following month another idea is tried, in whichever language fits.

4/4 Pixel and Conversions API

From the ad to your CRM, with each contact’s language and area

Each enquiry enters your CRM with its area and its language, and every step it takes (call, appointment, viewing) goes back to Meta. That way it learns which profile ends up viewing a home in Mallorca and looks for more like it, instead of chasing whoever fills in a form out of curiosity.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Meta Ads agency in Mallorca9 towns

  • Alcúdia
  • Calvià
  • Felanitx
  • Inca
  • Llucmajor
  • Manacor
  • Marratxí

Other services in Mallorca9 services

Google AdsMallorca Instagram AdsMallorca Facebook AdsMallorca ChatGPT AdsMallorca Real estate SEO and AIMallorca Artificial intelligenceMallorca Email marketingMallorca Web designMallorca Web developmentMallorca

Frequently asked questions about Meta Ads in Mallorca

  • Yes: the ad is shown by country and in the language you choose. We start with the countries your visits and enquiries already come from, and widen with what the data says. It is the basis of our solution for international clients.

  • Because boosting shows the home to whoever Instagram decides, with no filter. With a well-built ad you choose who sees it, in which country and with what message, and you follow it through to the viewing.

  • Yes. It is uploaded securely and is used to show your homes to those who already know you and to look for similar profiles, country by country. Always with those contacts’ consent.

  • It is not fixed in advance. We start with a split and move it with the data: more money goes where more owners and buyers write. In Mallorca it can happen that the buyer from abroad uses one network more and the resident another.

  • It works for both. The owner does not search until they decide, but reaches your form because they saw you before: we show them your sales in their area and a simple way to ask for a valuation.

  • We work from Barcelona with luxury agencies in different parts of Spain. The first thing we do is learn your area with you: who buys, from which country and in which language. The audiences and the messages come from that.

The Landing Agency team in the Barcelona office

Let the next property owner
know you before calling anyone

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