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Meta Ads for real estate agencies

Real estate Meta Ads agency in Ibiza

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Ibiza, your ad has to reach the buyer from another country and the owner who is not yet thinking of selling

Whoever buys a villa on the island often lives in another country. Whoever sells it sometimes does too. Both spend their day on Instagram and Facebook. We choose country and area for each ad and measure which contacts end in a viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Ibiza, according to who sees the ad

Three audiences on one island: the resident, the buyer from abroad and the owner who has not yet decided

The resident who buys or changes home does not see the same ad as a family looking from London or Paris. Not the same language, not the same house. We start with those who already know you (clients, visits to your website, followers) and then look for similar people, country by country, instead of spreading the money blindly.

The third audience is the owner. Some prefer to sell discreetly and do not want their villa in every shop window: with ads aimed at the buyers who fit, and not at the whole island, that way of selling is respected. It is part of our solution to win property owners. By town, it looks like this:

Eivissa Ibiza The capital: residents who buy, investors and owners of flats near the harbour. Ads in Spanish for the neighbour and in English for whoever looks from abroad, on Dalt Vila, the Marina and Talamanca. Santa Eulària des Riu Ibiza An audience of residents and country-house buyers near Es Canar and the town. Ads with the house and its surroundings, and a campaign for the local owner who has not yet decided to sell. Sant Josep de sa Talaia Ibiza Sea villas, with the buyer from abroad as the protagonist. We choose countries for each ad and test the terrace-at-sunset video against photos of the house, without spending on whoever sees the island as a holiday destination. Sant Antoni de Portmany Ibiza Buyers of flats and houses near the bay, and residents changing neighbourhood. The ads name Sant Antoni and show the house from inside, so that they are not mistaken for the tourist out partying.
  • United KingdomIf your contacts come from there, ads in English with the cove and the villa in the first image. They are switched off if they bring no messages.
  • GermanyAds written in German, with the facts about the house before the adjectives. We test which format makes people write.
  • France and ItalyEach country with its language and its ad, and a message that leads to a translated listing, not to a page in Spanish.
  • The island itselfNeighbours in Eivissa, Santa Eulària, Sant Josep and Sant Antoni who buy, sell or change home. Ads in Spanish, with the neighbourhood in plain sight.
1/4 Your database and your website

First those who already know you, then those who resemble them

We start from your client list, from those who opened your website and from your followers. With them as a model, Meta looks for similar people on the island and in the countries your buyers come from. The money is not spread blindly: it goes to those who resemble the ones who have already written to you.

2/4 Placements · Feed, Stories and Reels

The budget follows the messages: Feed, Stories or Reels

Your ad appears in the Feed, in Stories and in Reels on Instagram and Facebook. If the French buyer replies more in Stories and the resident on Facebook, the data says so and we move the money. Every week we review it ourselves, we do not leave it on autopilot.

3/4 Creative testing

Sunset, interior or the finca plan: the one that makes people write wins

Three ads for the same villa run at once, with the same audience and the same money: the terrace at sunset, a video of the interior and a carousel with the plan and the facts. With the first results the one that brings messages stays, and the following month another idea is tested.

4/4 Pixel and Conversions API

From the ad to your management software, with each contact’s country

Each contact enters your CRM with their country and language, and every step they take (call, appointment, viewing) goes back to Meta. That way it learns which profile ends up viewing a villa in Ibiza and looks for more like that, instead of chasing someone who fills in a form out of curiosity.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Eivissa
  • Sant Antoni de Portmany
  • Sant Josep de sa Talaia
  • Santa Eulària des Riu

Frequently asked questions about Meta Ads in Ibiza

  • Yes. Country and area are chosen for each ad, so a house meant for a British or French buyer does not appear on the neighbour’s phone. The countries are adjusted with what we see in your contacts.

  • With an ad that leaves out the exact address and is aimed at specific audiences, not at the whole island. We talk it over with the owner before publishing anything, and the ad is switched off as soon as they ask.

  • To arrive earlier. The portal shows your home to someone who is already searching, and Meta to someone who has not started yet but fits. The two coexist, and the contacts from each are compared to see which end in a viewing.

  • Google Ads brings you those who are already searching for a villa. Meta puts you in front of those who are not yet searching and of owners who will one day sell. They are different audiences and are measured separately.

  • Each contact enters your management software with its source and, when it reaches a viewing or a reservation, it is noted. That way the cost of each contact is compared with what ends in a sale and it is decided where to put the money.

  • Yes, with the material of the homes you already have on your books. If needed, we tell you which video to shoot and in what order, and with the first month of data we see which image works best.

The Landing Agency team in the Barcelona office

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