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Email marketing for real estate agencies

Real estate email marketing agency in Ibiza

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In your contact list there are buyers who asked about a villa while they were on holiday in Ibiza

They came for a week, viewed a home or filled in a form from the hotel, and left without buying. They are still in your management software. We sort them by language and by what they are looking for, write to them with homes that suit them and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Ibiza, contact by contact

A list full of people who got to know the island in passing and have not yet bought

The island is first known on holiday. Many of those who now think of buying a villa saw it one summer, asked for information and went back to their city. In your list there is also the resident who changed flats and the owner who lives abroad. They are all on the same list and get the same thing, if they get anything.

Each one needs a different email: in their language, with homes from the area they looked at and at a pace they can bear. It is a channel that is already yours, without bidding for anyone, and it builds on what we do for international clients. By town, it looks like this:

Eivissa Ibiza Contacts who asked about penthouses and flats in the capital, and owners who had already asked you for a valuation. One list for the city buyer and another for the investor, with news from Dalt Vila, the Marina and Talamanca kept separate. Santa Eulària des Riu Ibiza Buyers of country houses and villas near Es Canar and Cala Llonga. We write to them with the homes in the area they looked at and with a guide to the town, not with a catalogue of the whole island. Sant Josep de sa Talaia Ibiza The buyer of a villa with views: their list receives the new home in Cala Jondal or Cala Tarida the same day you win it, in their language and before it appears on a portal. Sant Antoni de Portmany Ibiza Contacts for flats and houses by the bay. Emails at a winter pace for those who live there all year, and others for those who only come in summer and want to know how the market is doing.
1/4 Contact base · lists

Each contact, in their language and on the list of what they are looking for

We bring together the contacts in your management software, in your email, on the portals and from fairs, and remove the duplicates. Then we separate them: villa buyers, investors, residents, owners and clients from abroad, each with their own language. That way nobody receives an email they cannot understand or a home they are not looking for.

2/4 Newsletter · your market

One email a month that tells the island the way you see it

Which areas are in demand, which villa deserves a viewing, a guide for someone buying in Ibiza for the first time and what is moving in the market in your area, in Spanish and in English when needed. With your brand and your tone, not with a template they have already seen at another agency.

3/4 Automatic alerts · buyers

A villa comes in at Cala Tarida and we write to whoever was looking for one

When you win a property, we match it with what each buyer asked for (area, type of home, budget) and write to them the same day, in their language. Before they see it on a portal, they see it in their inbox.

4/4 Reactivating contacts

Last summer’s buyer who now does want to view

Almost every list holds someone who asked while on holiday and left without deciding. A few emails written for them, with homes similar to the one they looked at, remind them that you are still there. Some reply and ask to see it the next time they are on the island.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Eivissa
  • Sant Antoni de Portmany
  • Sant Josep de sa Talaia
  • Santa Eulària des Riu

Frequently asked questions about email marketing in Ibiza

  • Many are. A careful email with homes similar to the one they looked at shows who is still interested. Those who do not reply stop receiving emails, so as not to lose the trust of those who do want them.

  • In those of your lists: start with Spanish and English and add the language that has the most contacts in your list. Each email goes out entirely in one language, with no mixing.

  • If they gave their consent, yes. We record where each contact comes from and what they authorised, and whoever wants no more emails unsubscribes with one click. If there are doubts about the origin of a list, that part is not used.

  • The tone and the timing change. For those who live on the island, more news about the area and the market; for those who come in summer, homes to see before the trip. The list is divided for that reason and each group receives its own.

  • Yes, calmly. An email from time to time with what has sold near their home reminds them that you are still there, and when they decide to sell your name is the first one to hand. It is part of winning property owners.

  • Each link is tagged and the alert reaches your phone when someone opens a specific home or replies. You see who, which home and from which list. Every month we tell you which emails ended in a viewing.

The Landing Agency team in the Barcelona office

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