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Email marketing for real estate agencies

Real estate email marketing agency in Palma de Mallorca

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Your list holds the buyer who asked about Santa Catalina a year ago and the owner who has not sold yet

They are in your management software, your email and the portals, mixed into a single list. We sort the list by district and language, write to each what interests them and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Palma in the inbox

A list with residents from every district and buyers from every country: each expects their own email

A Palma agency collects contacts of many kinds: the couple who wanted a flat in the old town and missed out, the executive who asked about a house in Bonanova before moving, the owner who asked what theirs is worth and never wrote again. They are all on the same list and receive the same thing, if they receive anything.

We separate the list by district, by language and by what each one is looking for, and each list receives its own email. It is a channel that is already yours, without bidding against anyone, and it goes hand in hand with what we do to win property owners. Sending the same to the whole list makes many stop opening it.

1/4 Contact base · lists

One clean list, with a segment for every district and language

We gather what you have in your CRM, email, portals and the cards from a trade fair, remove duplicates and sort each contact by district, language and type of home. Someone looking for a penthouse in Santa Catalina and someone looking for a villa in Son Vida stop receiving the same email.

2/4 Newsletter · your market

One email a month with the pulse of Palma, told by you

Which districts are in demand, which home is worth a viewing and a useful guide for whoever buys or sells in the city, with your brand and your tone. In Spanish and English, and in German if your list has those contacts.

3/4 Automatic alerts · buyers

A flat comes in at Portixol and we write, that day, to whoever was looking for one

When you take on a property it is matched with what each person asked for (district, type of home, bedrooms). Those who fit receive the email the same day, with large photos and in their language, and whoever asks for a viewing shows up on your phone instantly.

4/4 Reactivating contacts

Contacts from months ago who are asking about a home again today

Every list holds people who stopped writing because the home they wanted never arrived. A few emails with what has come up since and a direct question (“still looking?”) reopen the conversation with some. Whoever has already bought says so and leaves the list.

Palma, district by district

The lists of Palma, district by district

Each district of Palma calls for its own list and type of email. This is how the list is divided.

  • Old town and La LlotjaBuyers of homes with courtyards and owners of inherited flats. Two lists: one receives new homes and the other nearby sales and the invitation to value.
  • Santa Catalina and El JonquetWhoever wants a penthouse or a flat with a terrace receives the alert the day one comes in, with the district in the subject line and the listing a tap away.
  • El TerrenoA small list of buyers in the west of the city, with one email a month on what has moved in the area.
  • Portixol and El MolinarSeafront buyers waiting for the right home. An alert for each new home, with large photos and no exact address.
  • Son VidaBuyers and owners who live abroad. Emails in their language, with the villa and the area, and an invitation to talk when they visit the island.
  • Bonanova and GénovaFamilies who want a garden without leaving the city. A list with “villa”, “pool” and schools, and an email when one comes in.
  • Cala Major and Sant AgustíBuyers of apartments with views who compare with Calvià. An alert that shows yours before they decide.
  • Pere Garau and Nou LlevantResident owners and flat buyers. A simple email, in Spanish or Catalan, with nearby sales.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
More lists nearby

Near Palma de Mallorca

Contacts who asked about Palma also ask about Calvià, Marratxí or Llucmajor. If your agency works there, each town becomes one more list:

  • Calvià
  • Marratxí
  • Llucmajor
  • Inca
  • Felanitx
  • Alcúdia
  • Calvià
  • Felanitx
  • Inca
  • Llucmajor
  • Manacor
  • Marratxí

Frequently asked questions about email marketing in Palma de Mallorca

  • By what each one said when asking for information: district, type of home and budget. If a detail is missing, it is filled in with the first emails, which carry a link to choose what interests them.

  • If they gave their consent when asking for information and can unsubscribe with one click, yes. The list is reviewed first, and each source has its own segment so nobody receives an email they did not expect.

  • Yes, and it is one of the best first contacts: “a home near yours has sold” and an invitation to value theirs. It goes out under your name and in their language, and whoever replies reaches the salesperson for their area.

  • The one they used when asking for information. Each contact's language is tagged and the newsletter arrives in theirs; if there are few, it is treated as one more list. The rest of the overseas buyer story is in international clients.

  • By looking at what happens after it is opened: who asks for a viewing and for which home. Each month you receive the summary by list and by district, with the contacts who have asked again and those who have moved on to your team.

  • Yes: a small, well-ordered list performs better than a large, mixed one. We start with the contacts closest to buying or selling and build up, with an alert email before a newsletter.

The Landing Agency team in the Barcelona office

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