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Instagram Ads for real estate agencies

Real estate Instagram Ads agency in Palma de Mallorca

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

A courtyard in the old town and a penthouse with the bay at its feet do not call for the same Reel

The first is sold on calm and stone; the second on light and views. We prepare the ad for each home, choose who sees it and tell you which messages and viewings each one brought.

  • Every house, in vertical format

    We prepare the ads for each property in the formats people look at on their phone: vertical video, stories and carousel.

  • To people who do not follow you yet

    Your account is seen by people who already know you. The ads show your houses to people looking at property in your area who do not yet know you exist.

  • What each house brought

    Once a month we tell you what each advertised property cost and what it brought: messages, calls and viewings. No jargon.

Palma on Instagram

Every district has its own light, and the home has to show it in the first seconds

Palma is seen before it is visited. Someone buying from another city or another country looks on their phone at the courtyard with its stone staircase, the terrace above the rooftops of Santa Catalina or the bay from Bonanova. Posting is not enough: each property needs its ad, a chosen audience and a button that leads to its listing.

The video begins with what is special about the home and not with the usual façade. And the ad does not stop at your followers: it is shown to people looking at homes in Palma or off the island, in the language of whoever is looking, and whoever writes gets an answer at once. If you also want owners, we work on it with our solution to win property owners.

1/4 Reels · vertical video

The Reel of a refurbished old town flat, from the doorway to the courtyard

A short vertical video per home, filmed as if the buyer were climbing the stairs with you: doorway, staircase, living room and, at the end, the courtyard or the roof terrace. It is seen by people looking for a home in Palma, whether or not they follow your account, with the text in their language.

2/4 Stories · link to the listing

One tap on “See the home” and the buyer is on the listing, with the price

Short Stories with the property and a button at the end. Whoever taps it lands on your website's listing, with photos, price and phone number, and does not have to dig around your profile. It suits the resident looking during a break and the buyer doing it from their sofa in another country.

3/4 Carousel · one house, several photos

A carousel for the penthouse, from the terrace to the price

Façade, living room, bedrooms and views in a single post, and in the last image the price and the district. Whoever swipes to the end already knows whether the home suits them, and writes to you knowing what it costs.

4/4 Direct messages

An answer at once to whoever writes by direct message

Many buyers do not call: they write. We prepare with you the answers to what they always ask (whether it is still available, when it can be seen, what the costs are), in Spanish and English, so you reply within a minute and before they ask another agency.

Palma, district by district

What the Reel of each district of Palma shows

Each district is told through its own images. The video has to show, in the first seconds, what sets the home and its street apart.

  • Old town and La LlotjaThe stone doorway, the staircase, the courtyard and the morning light. A long Reel for homes with history and a short Story with “See the home”.
  • Santa Catalina and El JonquetTerraces above the rooftops and the district market at your doorstep. A short Reel per penthouse, with the district as part of the home.
  • El TerrenoHomes and flats with character, with the sea and Bellver Castle in between. A Story per home, with the button to the listing.
  • Portixol and El MolinarThe walk by the water and the evening light. Reels of seafront flats, with the view at the end and without the exact address.
  • Son VidaVilla, garden and golf. A long Reel with a walk-through and views, with English or German subtitles, for those who decide from abroad.
  • Bonanova and GénovaVillas with garden and pool, with the bay in the background. A carousel with the exterior, the rooms and the price.
  • Cala Major and Sant AgustíApartments with sea views and a terrace. A short Reel with the balcony as the star, for those who also look at Calvià.
  • Can Pastilla and Playa de PalmaFlats by the sand. An ad that shows how the district is lived in out of season, not the summer postcard.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Calvià and Marratxí

Near Palma de Mallorca

Whoever looks at Palma on Instagram also sees homes in Calvià and Marratxí. If your agency works there, each town deserves its own Reels:

  • Calvià
  • Marratxí
  • Llucmajor
  • Inca
  • Felanitx
  • Alcúdia
  • Calvià
  • Felanitx
  • Inca
  • Llucmajor
  • Manacor
  • Marratxí

Frequently asked questions about Instagram Ads in Palma de Mallorca

  • With a short walk-through that starts with what sets it apart: the courtyard, the staircase, the light. Shots of a few seconds and, at the end, a button that leads to the listing with large photos and the price.

  • Yes. A flat is sold on its street, its building and what can be seen from the balcony, and the Reel can walk through them. It is shown to people looking for a home in Palma, with Stories that lead to the listing with photos and the price.

  • Yes, and it is usual for high-end homes: the district and the views are shown, and the address is given when speaking to someone who has already shown interest. The owner stays at ease and the serious buyer writes to you.

  • Both, with different jobs: the Reel so that people who do not know you yet see it, and the carousel for those who already want the details. The first weeks show which brings more messages and it is reinforced.

  • Your team, with the usual answers already prepared with you in the languages you need. They reply within a minute, with the right details of the home, and without improvising.

  • Yes, with a different ad: your sales in their district, your team's faces and a valuation button, shown to those who live in the area and not to the whole island. If you also want to reach them on Facebook, Meta Ads splits the budget between the two networks.

The Landing Agency team in the Barcelona office

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