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Google Ads for real estate agencies

Real estate Google Ads agency in Palma de Mallorca

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Palma “flat” is typed by buyers and by people after a week's holiday, and only the first are yours

Next to “penthouse in Santa Catalina” or “villa Son Vida” come “hotel Palma”, “flights to Palma” or “rent by the month”. We choose the searches of people who buy or sell, leave the rest out and tell you what each call cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Palma by searches

A city that is visited and bought in: the account is organised by district

In Palma the portals, the big agencies and anyone selling the whole island advertise, and all of them bid on “flats in Palma”. That click is expensive and brings in anyone: buyers, seasonal renters and people looking for a hotel. Someone who has made up their mind types the district, “penthouse Santa Catalina” or “house Bonanova”, and that search belongs to whoever has an ad and a page for it.

That is why we build the campaign area by area: the old town, the west coast and the villas in the hills are advertised separately, each with its own language and landing page. The owner asking what their flat is worth goes into a separate campaign, as in our solution to win property owners.

1/4 Google Search · keywords

“Penthouse Santa Catalina” yes; “hotel Palma” and “rent by the month”, out

We split searches by district, by type of home and by language. “Villa Son Vida” or “Wohnung Palma kaufen” go in; hotels, flights, rooms and seasonal jobs are excluded on day one. Every week we review what people typed before clicking and shut out whatever has slipped through.

2/4 Valuation campaigns

Whoever searches “what is my flat in Palma worth” asks you for the valuation

The heir to an old town flat or the owner of a villa in Bonanova sees your valuation ad, requests it in a minute and the alert reaches your phone. You get there before the portal and the agency round the corner, with a budget separate from the sales one.

3/4 Remarketing · YouTube and Display

Bring back the buyer who viewed the penthouse from abroad and did not call

Someone buying from abroad compares for weeks. Whoever saw a home on your site meets it again on YouTube, in Gmail and on the pages they read, until they decide to write to you. Once they do, they are left in peace.

4/4 Measurement and conversions

You know whether the call from the old town or from Son Vida pays off more

We track every call and every form by district, language and ad, and match them with your viewings and sales. Each month the money moves towards the district that ends in a sale and away from the one that only adds clicks.

Palma, district by district

The Palma searches that deserve their own ad

Each district attracts a different buyer and is searched with different words. That is why it needs its own ad, its own language and its own landing page.

  • Old town and La LlotjaHomes with courtyards and refurbished flats. There are many holiday searches: more words are excluded here than in any other area, and you bid on “house with courtyard”.
  • Santa Catalina and El JonquetPenthouses with terraces and remote workers. Competition makes “penthouse Santa Catalina” dearer, so it is refined by type of home and lettings are cut.
  • El TerrenoSmall searches with a name of their own: a modest ad for flats and another for houses with views, without spending on people who want a night out.
  • Portixol and El MolinarSeafront east of the port. The district goes in the headline, and “restaurant” and “holiday let” are excluded, since they fill up with clicks and no calls.
  • Son VidaHigh-ticket villas. Ads in English and German with “golf” and “plot”, in a small campaign: it is searched rarely and each call weighs a lot.
  • Bonanova and GénovaFamilies with a hillside villa. Searches with “garden”, “pool” and “international school”, and weekend viewings.
  • Can Pastilla and Playa de PalmaA sandy coast with many holiday searches. Sales run apart from seasonal lettings, with a long list of exclusions.
  • Pere Garau and Nou LlevantHomes for residents, with no tourists in between. A modest flat and valuation campaign, in Spanish and Catalan.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Calvià, Marratxí and more

Near Palma de Mallorca

Anyone looking at homes in Palma often looks at Marratxí, Calvià or Llucmajor too. If your agency sells there, each town needs its own campaign:

  • Calvià
  • Marratxí
  • Llucmajor
  • Inca
  • Felanitx
  • Alcúdia
  • Calvià
  • Felanitx
  • Inca
  • Llucmajor
  • Manacor
  • Marratxí

Frequently asked questions about Google Ads in Palma de Mallorca

  • Because it is such a broad search that everybody bids on it and anybody types it. It pays more to buy the searches that name a district, a type of home or a language, and leave that one to whoever has a portal's budget.

  • Two, because the old town buyer and the Bonanova hillside buyer type differently and compare other things. We start with the area that gives you most sales and, with what we learn, build the other.

  • Accommodation words (“hotel”, “holiday apartment”) are excluded and crossed with buying ones (“for sale”, “buy”, “kaufen”). Every week we look at the real searches that led to a click and shut out whatever appears.

  • Yes, with an ad for that home, with its district and its language, and a listing designed for whoever is looking for it. Each call is tracked and it continues or stops depending on what it brings, without committing to a large campaign.

  • Only if buyers from abroad reach you. First we look at where your visits and calls come from today: if they are from the island, the campaign runs in Spanish and Catalan; if other countries appear, their language is added, with its own page.

  • They complement each other: SEO brings searches without paying per click, but takes time; ads reach today whoever is searching now. And what is learned in each district shows which pages your website lacks. We explain it in real estate SEO.

The Landing Agency team in the Barcelona office

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