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Real estate Google Ads agency in Mallorca

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Mallorca you bid in several languages: pay for whoever buys and let the holidaymaker go by

Someone who types “rent in Palma” is passing through. Someone who types “finca for sale Mallorca” or “Immobilien Mallorca kaufen” wants to buy. We choose the searches of the second kind, exclude those of the first and tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Mallorca by search

An island that welcomes half the world and an account that only pays for whoever buys

Mallorca is searched all year round, but not everyone who searches buys. Next to the villa with views over the bay, Google is full of holiday rentals, seasonal jobs and hotel bookings. If you do not set them aside from day one, you pay for the click all the same.

The buyer arrives from Palma, from Madrid, from Germany or from the United Kingdom, and each one types differently. The owner who wants to sell is another client, with a valuation campaign of their own, which we handle within our solution to win property owners. This is how we organise the account:

Palma de Mallorca Mallorca The search that names a neighbourhood rules: “penthouse in Santa Catalina”, “house in the old town”. We bid on each neighbourhood and exclude rooms and rentals by the month. Calvià Mallorca Villas in Portals Nous, Bendinat or Santa Ponça searched in English and German. One ad for each language and not a euro for whoever is looking for a hotel or a week’s holiday. Manacor Mallorca A buyer from the island who searches in Spanish and Catalan. Smaller campaigns, with searches for the town and for Porto Cristo, and no money for seasonal rentals. Llucmajor Mallorca From s'Arenal to the farmhouses inland, with very different searches. One campaign for the sea and another for the countryside, so that the click of someone browsing hotels is not paid like that of someone looking for a finca. Marratxí Mallorca Families looking for a chalet with a garden near Palma. Ads with the village name (Pòrtol, Sa Cabana) and with what those families compare before deciding. Inca Mallorca Island purchases, with no tourists in between. A modest campaign for homes and valuations that reaches the people of Inca and the villages around it. Alcúdia Mallorca Port, walled old town and Alcanada: second homes. Ads in several languages and holiday rentals excluded, which on the coast fill up with clicks that do not buy. Felanitx Mallorca Farmhouses and village homes, with Portocolom on the coast. Specific searches for a finca and a stone house: we pay for those that name the place and the type of home. Pollença Mallorca Puerto de Pollença, Cala Sant Vicenç and the old town: villas by the bay searched by name. Ads by area, written in the language of whoever sells and whoever buys.
  • Palma and its bayOne ad per neighbourhood and a separate campaign for valuations: the owner in the old town and the one in Son Vida do not type the same thing.
  • SouthwestCalvià and Andratx: foreign buyers of villas with views. Campaigns in English and German, with ads that say where the home is.
  • Serra de TramuntanaDeià, Valldemossa, Sóller: stone houses searched by village name. Distinctive homes, better advertised one by one than in a catalogue.
  • Northern baysPollença and Alcúdia: second homes. Holiday rentals are excluded and we pay for whoever wants to buy by the bay.
  • Llevant and MigjornManacor, Felanitx, Llucmajor: farmhouses and village homes. Small campaigns by town, with the searches that name the finca or the coast.
  • The interiorMarratxí and Inca: island families. Searches in Spanish and Catalan, with the village name and no tourists in between.
1/4 Google Search · keywords

You pay for the buyer in Mallorca, not for the tourist

“Villa for sale Calvià”, “finca Felanitx”, “Immobilien Mallorca kaufen”: yes to these. “Holiday rental”, “seasonal job”, “hotel Alcúdia”: no to these. We exclude the second kind from day one, and every week we review what people typed before clicking.

2/4 Valuation campaigns

The owner who sells their home in Mallorca asks you for a valuation

Someone who searches “how much is my house worth in Palma” or “sell flat Calvià” sees your valuation ad, requests it in a minute and the alert reaches your phone. That includes the owner who lives abroad and is thinking of selling: you arrive before the portal and before another agency.

3/4 Remarketing · YouTube and Display

For the German couple who looked at the finca and did not write to come back

Almost nobody writes the first time, and even less so someone looking from another country. Whoever saw a finca on your website meets it again on YouTube, in Gmail or on the websites they read, in their own language, until they decide to write to you.

4/4 Measurement and conversions

You know which language and which area bring calls

We track every call and every form, and separate them by language and by area. That way you see whether a call from Calvià in English costs more or less than one from Manacor in Spanish, and each month the money moves towards what ends in a sale.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Alcúdia
  • Calvià
  • Felanitx
  • Inca
  • Llucmajor
  • Manacor
  • Marratxí

Frequently asked questions about Google Ads in Mallorca

  • Because it is a search so broad that it mixes the curious with the buyer and the tourist with the local. It pays more to bid on those that name an area, a type of home or a language: “villa Portals Nous”, “finca for sale Felanitx”, “Finca Mallorca kaufen”.

  • In the languages of whoever buys from you. We look at where your contacts come from today and start with that language, with ads written for someone who searches that way and a landing page that is too. Each language has its own campaign.

  • They are excluded as a search (“holiday rental”, “a week in Palma”) so they do not use up budget. It would only make sense if your agency managed rentals, and in that case it would run as a separate campaign, not mixed with the sales one.

  • Yes, but in a different way. A house like that is not advertised in a catalogue: we make an ad for that property, with its area and its type of home, and a listing on your website designed for whoever is looking for it. Every call is measured and we continue or stop depending on what it brings.

  • Two, because searches in the capital and on the coast have little in common: in Palma the neighbourhood is named, in Calvià the villa area, and often in another language. We start with the one that gives you more sales and, with what we learn, we set up the other.

  • Yes. We work from Passeig de Gràcia, 46, with luxury agencies in different parts of Spain. For Mallorca we prepare the searches, the languages and the exclusions for your area. And if you already work on SEO, the ads build on those pages.

The Landing Agency team in the Barcelona office

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