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Google Ads for real estate agencies

Real estate Google Ads agency in the Balearic Islands

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In the Balearics each island is an account: the click of someone searching for Ibiza is no use for your home in Menorca

“House for sale Ibiza”, “finca Menorca” or “Immobilien Balearen” are not typed by the same buyer. We separate campaigns by island and by language, set aside whoever is looking for a boat, a hotel or a seasonal job, and every week we tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

The Balearics by account

Three budgets, three lists of searches and a single dashboard to see which one brings calls

One campaign for the whole archipelago mixes markets that are nothing alike. In Ibiza people search with the name of the village and in several languages; in Menorca, with that of the cove and in a smaller market; in Mallorca, with the neighbourhood, the bay or the villa area. Each island has its own campaign, its own budget and its own landing page, and the money is shared out according to what comes in.

Google also mixes those who look for a home with those planning a trip: flights, boats, hotels, jobs. Those searches are excluded from day one. The owner who wants to value their home is another client, with a campaign of their own, which we handle in the solution to win property owners. This is how it looks by island:

  • Between islandsSomeone who looks for a home on one island types the name of that island. Each campaign is limited to its own so that the click reaches the office that sells there.
  • FormenteraNo card of its own. If you have homes there, they go in a small campaign next to the Ibiza one, with the search limited to the island so you do not pay for clicks from elsewhere.
  • From outside SpainA buyer from another country types in their own language and from their own country. They are addressed in a separate campaign, with an ad and a landing page of their own.
1/4 Google Search · keywords

You pay for whoever wants to buy on your island, not for whoever is planning a holiday

“Villa for sale Santa Eulària”, “finca Menorca” or “Immobilien Ibiza”: yes to these. “Ferry to Menorca”, “waiter job in Ibiza” or “rental by the week”: no to these. We cut the second kind from day one, and every week we look at what people typed before clicking.

2/4 Valuation campaigns

The owner who wonders how much their home is worth, whether they live on the island or away

Someone thinking of selling types “how much is my house worth in Maó” or “sell flat in Palma”. They see your valuation ad, request it in a minute and the alert reaches your phone. Each island has its own, with the names of its villages, so the owner recognises their area.

3/4 Remarketing · YouTube and Display

For whoever was comparing islands and has not decided yet to come back

Someone torn between islands compares for weeks, and few call the first time. We remind them of the home they saw on your website, on YouTube, in Gmail and on the sites they read, and only while they are still deciding. When they choose, they already know whom to call.

4/4 Measurement and conversions

You know which island and which office bring calls

We track every call and every form, and separate them by island, by language and by campaign. That way you see whether a call from Ibiza costs more or less than one from Menorca, and each month the money moves towards where it ends in a sale.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
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Frequently asked questions about Google Ads in the Balearic Islands

  • Because such a broad search mixes markets and budgets: what comes in through Ibiza eats the money Menorca needed. With one campaign per island you decide how much goes to each and see which gives you more calls.

  • In the language of whoever searches. We look at where and in what language your contacts arrive today and start there. Each language has its own campaign and landing page, because an ad that sounds natural in one does not work translated into the other.

  • Each office has its own campaign and its own tracking number, so when the phone rings you know which ad it came from. Every month we compare which island brings more viewings and more sales.

  • It depends on what your data show. We do not apply a fixed calendar: every month we look at when your contacts arrive and raise or lower the budget according to what comes in, without switching off what still brings calls.

  • One listing per home with large photos, the area and the price, and a short form. If something is missing, it is fixed before spending. And the click must land on the island that was searched, not on a list with all three mixed together.

  • Yes, above all on the one where they do not know you: the ad puts you in front of whoever looks for a home there without knowing whom to call. On the island where you already sell, the campaign picks up whoever looks for you by name, and your SEO does the rest.

The Landing Agency team in the Barcelona office

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