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Real estate SEO and AI

Real estate SEO agency in Mallorca

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Mallorca people search by corner and in several languages: your website has to answer each one

Almost every agency on the island has a website. Very few have a page for each area the buyer names, and fewer still in the language the buyer writes in. We take care of the technical side, the content and the optimisation for AI, area by area.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

Mallorca by area

Nine towns, 713,778 inhabitants and buyers who search by corner

Someone who has already decided does not type “house in Mallorca”. They type “villa in Portals Nous”, “penthouse in Santa Catalina” or “finca in Pollença”, and many do it in English or German. The agency that wins has a page for that corner, appears on Google’s map for its area and is the answer when someone asks an AI who to turn to.

Selling in the north is not the same as selling in Palma, and the competition is not the same either. That is why we organise the work by area, taking special care over the international buyer who searches from their own country. This is how we divide it:

Palma de Mallorca Mallorca The capital is searched by neighbourhood and type of home: Santa Catalina, El Terreno, the old town, Son Vida. Each one needs its own page and its own place on the map. Calvià Mallorca Portals Nous, Puerto Portals, Santa Ponça, Palmanova: villas with sea views that are searched in English, German and Spanish, and each search needs its own page. Manacor Mallorca The head town of the Llevant: people search for a home by village, in Spanish and Catalan, and Porto Cristo, on the coast, needs a page of its own. Llucmajor Mallorca From s'Arenal to the farmhouses inland, a large municipality where each area is searched with different words: the sea has to be kept apart from the countryside. Marratxí Mallorca A step from Palma, people search for chalets and houses with gardens by village name: Pòrtol, Sa Cabana, Pont d'Inca. Whoever sells here also competes with the capital. Inca Mallorca An inland town with a train to Palma: people search in Spanish and Catalan, and the page that describes the area with its own data stands out. Alcúdia Mallorca A port and a walled old town on the northern bay: second homes searched in English and German, with pages for the port, Alcanada and the old town. Felanitx Mallorca Farmhouses and village homes of the Llevant, with Portocolom and Cala Marçal on the coast: searches by village name and, often, by foreign buyers. Pollença Mallorca The port, Cala Sant Vicenç and the old town are searched separately: a page for each, in several languages.
  • Palma and its baySanta Catalina, El Terreno, Son Vida, the old town: neighbourhoods the buyer types in full on Google. Each one needs its own page and your listing on the local map.
  • SouthwestCalvià and Andratx: Portals Nous, Puerto Portals, Port d'Andratx. People search in English and German, and each language needs pages written for it.
  • Serra de TramuntanaDeià, Valldemossa, Sóller: stone houses searched by village name and by type of home. The content has to know both.
  • Northern baysPollença and Alcúdia: port, old town and coastal developments. Second homes searched from other countries.
  • Llevant and MigjornManacor, Felanitx, Llucmajor: farmhouses, quiet coves and buyers from the island. Specific searches by village that a page of its own picks up.
  • The interiorMarratxí and Inca: island families who search close to Palma. They search in Spanish and Catalan.
1/4 Technical SEO and architecture

A website Google understands, in the language of each buyer

A page for every area the buyer names, an address of its own for each language and a site that opens quickly on holiday phone coverage. And when a home is sold it stops appearing: no dead listings and no repeated pages.

2/4 Hyperlocal content

Content that knows Portals Nous and Sóller too

Guides to each area, written with real data and under your name: what people buy in Santa Catalina, what someone looking at a farmhouse in Felanitx wants, what changes between the bay of Pollença and the bay of Alcúdia. We add mentions from island media so that authority shows outside your website too.

3/4 GEO · AI search visibility

For AI to name you when people ask in English or German

More and more buyers ask ChatGPT, Claude or Gemini before calling anyone, and they do it in their own language: which agency to go to for a finca or for a villa near the sea. We work so that you are the answer, and we measure in which ones you appear.

4/4 Google Business Profile and local search

Your listing on Google’s map in every area of the island

Your Google Business Profile listing is the door to the map: we set it up with photos, categories and reviews and keep it up to date. Someone who searches “estate agent in Alcúdia” sees the listings of that area, and we want yours to be one of them.

Check where you appear today in Mallorca:

We query Google Maps live. No sign-up.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in Mallorca9 towns

  • Alcúdia
  • Calvià
  • Felanitx
  • Inca
  • Llucmajor
  • Manacor
  • Marratxí

Other services in Mallorca9 services

Google AdsMallorca Meta AdsMallorca Instagram AdsMallorca Facebook AdsMallorca ChatGPT AdsMallorca Artificial intelligenceMallorca Email marketingMallorca Web designMallorca Web developmentMallorca

Frequently asked questions about real estate SEO in Mallorca

  • Google’s map is ordered by distance from the person searching, and each listing has a single address. If you sell in Pollença or Alcúdia with no office there, what makes you appear is a page of its own for each area and content that knows it. And if you open another office, it needs its own listing.

  • It depends on who buys from you. We look at which language your website’s visits and enquiries arrive in today and start with the one that brings the most; the next is added afterwards. Each version has its own address, and that way Google knows which buyer to show which.

  • Farmhouses, villas with pools, village houses with a courtyard in Palma’s old town and penthouses with views over the bay. Each type of home is written differently, and sometimes in three languages. A website that mixes them all on one page answers none of those searches.

  • Yes. The buyer of a villa searches in detail (area, views, bedrooms) and cares more about the page that describes that home and that area well than about the one that appears in hundreds of scattered searches. With expensive homes, being the right answer counts for more than appearing everywhere.

  • Yes, if your website says clearly what you sell, where and for whom, and if other pages on the island mention you. AI answers with what it finds: the clearer and more verifiable it is, the easier it is for it to name you. No specific answer can be guaranteed, but we can work to be in them.

  • Yes. The owner types “how much is my house worth in Calvià” or “sell flat in Palma”, and a valuation page for that area answers with your name. It is the starting point for all the work with owners, including those who live abroad and decide from their own country.

The Landing Agency team in the Barcelona office

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