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Facebook Ads for real estate agencies

Real estate Facebook Ads agency in Cantabria

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On Facebook, the owners of Cantabria see you long before they think about selling

Nobody hires an estate agency by chance: they hire the one they recognise. With Facebook ads, the owner of a Cantabrian home sees your sales in their village, gets to know your team and can ask you for a valuation from their phone, without having searched for you first.

  • Get messages from people thinking of selling

    Ads designed for people who own a house in your area and are considering selling it, not for people who just look at photos.

  • Your sales, in front of people thinking of selling

    What you sell and how you sell it, in front of people who own a house in your area and are thinking of selling. When they decide, they will already know who to call.

  • Real faces, not stock photos

    Your team, your houses and your neighbourhood. We prepare the ads with you and every month we tell you which property owners each euro brought.

Owners who are not looking for you yet

Whoever is going to sell does not say so: they look at Facebook

In Cantabria selling a home is usually a family decision: an inheritance, a change of life, the village house nobody uses any more. That owner does not type into Google until the end, but scrolls through Facebook every day and reads what is posted about their valley and their town. Your ads show them what you have sold near them and who you are.

The buyer from elsewhere comes later: once the owner entrusts you with the home, we choose the city they buy from and show it to them. But without homes to sell there are no buyers to show them to, which is why we start with the owner. We call it winning property owners. This is how we split it:

Santander Cantabria 175,425 inhabitants: this is where the most owners see your ads. Your sales in their neighbourhood and a valuation one tap away on the phone mean that, when they decide, they already know whom to call. Torrelavega Cantabria 51,796 inhabitants and plenty of family homes where people have lived in the same flat for years. Ads with your sales in Torrelavega and a form that opens with their details already filled in. Castro-Urdiales Cantabria 33,450 inhabitants and a town where year-round residents live alongside summer visitors. The two audiences are separated: the valuation for the resident, your proposal to sell it for the owner of the holiday home. Camargo Cantabria 30,577 inhabitants with neighbourhood houses and new developments. Your valuation ad appears in Maliaño and Muriedas, with Messenger for the doubts of whoever does not yet know whether to sell. Piélagos Cantabria 26,901 inhabitants and a municipality of scattered villages, such as Renedo, Boo or Liencres. Each village has its own ad with your sales nearby, because the resident of one does not feel what happens in another is theirs. El Astillero Cantabria 18,448 inhabitants in a small municipality where trust weighs: your team with name and face, and sales made in El Astillero, for whoever wants to know who they are talking to.
  • Bay and BesayaOwners from town and village who open Facebook every day. Ads with sales by municipality and a form inside the app.
  • Eastern coastCastro-Urdiales, Laredo, Santoña and Noja: owners of holiday homes who live in Vizcaya or on the plateau. Audiences by city and an ad that explains how you handle the sale without them having to come.
  • Western coastSuances, Comillas and San Vicente de la Barquera: inherited homes and second homes. Messenger with the usual three questions: where it is, what home it is and when they plan to sell.
  • Inland valleysLiérganes, Ampuero, Reinosa and Potes: homes with land and small villages where word of mouth weighs. Events for small developments or singular homes.
1/4 Ad audience · your area and beyond

Your village and, when the time comes, the city the outside buyer comes from

We make you known among the owners in your area and among those thinking of selling. And when a home is in your hands, we choose cities (Madrid, Bilbao, Burgos) so that the ad reaches the family that fits that home, not the neighbour across the street.

2/4 Facebook forms

The form that opens with their details and a single question

The form appears inside Facebook with name, phone and email already filled in. All that is left is to say when they plan to sell and press send, without leaving the app and without typing anything by hand on a phone.

3/4 Messenger · instant reply

Messenger answers at once, outside office hours too

Whoever writes from the ad gets a reply straight away. Three short questions (where the home is, what property it is and when they plan to sell) and the contact reaches your team with everything noted down, ready to be called.

4/4 Events · open house day

An open house day with a full diary

When you open to the public a home with history or a new building, the Facebook event reaches the neighbours around it. Everyone who confirms books a time, and the day before gets a reminder. You arrive with the viewings already spread out and no surprises.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Facebook Ads in Cantabria

  • Many still do and open it every day to see what is happening in their village. We do not take it for granted: we check it with the messages and forms your ad gets, and adjust.

  • It depends on whom you want to reach, and it can be tested with little. Facebook tends to carry more weight among older owners and Instagram among younger buyers. A test shows where they write.

  • Yes. We choose the municipality, or an area around a point, and the ad is only shown to people who live there. That way your sales in Camargo are not shown to someone who lives in Torrelavega.

  • That you handle it from start to finish: photos, viewings and dealing with buyers. The ad shows them one of your sales in their village and offers to talk by Messenger or phone, without travelling. More in winning property owners.

  • Yes, if the home is worth the trip: a singular home or a new development. The event reaches people in the area and whoever has looked at the home on your website, and each confirmation leaves you a booked time.

  • No. On Google whoever is already searching arrives; on Facebook, whoever has not yet decided, so the contact tends to arrive earlier. That is why it gets different follow-up. We explain the Google side in Google Ads.

The Landing Agency team in the Barcelona office

Let the owner know you
before calling anyone

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