How often should I write to someone who asked only once in summer?

Without overdoing it: one email a month on the market and an alert when a home comes in that fits. If they open nothing for a while, they are asked whether they want to keep receiving them, and if they say no, they are removed.

My list is on paper cards and in an Excel file at the Santander office: can it be used?

Yes, if you have those people’s consent to write to them. We move it into the CRM, remove duplicates and set aside anyone who did not give permission. You can also start with a small or messy list: it is cleaned first and written to afterwards.

How do I write to the owner who lives in Madrid and inherited the village house?

With an email that does not ask them to come: who you are, what you have sold in their village and how you handle the sale without them having to travel, with a link to ask for a valuation. And only to whoever left their contact details for that.

What do I put in the newsletter if little sells in my village?

That little sells is information too: how long a well-advertised home takes to go and what happens to one that is not. Mix nearby sales, one specific home and a useful guide, with no filler.

Won’t automatic alerts end up tiring the buyer?

Not if they are sent only when something comes in that fits what they asked for. What tires is an alert about a home that is not for them; that is why each contact has their own filters for village, budget and type of home.

Does email work if my buyers are from outside Spain?

Yes. Each contact receives the email in their language, and the link leads to the listing in that same language. If you do not yet have a website in English, we start in Spanish and expand it; we complete it with international clients.

Email marketing for real estate agencies

Real estate email marketing agency in Cantabria

Done: this is what your client sees today

Area read from your website: Sitges

Inbox of a buyer in Sitges

RRibera EstatesThree new villas in Sitges this week09:12
GGarraf PropiedadesSeptember prices in the Garrafyesterday
PPunta HomesPenthouse with views: private viewingMon
···
tyouragency.comNo email since they enquiredMarch

Writing to them this month

3

agencies in their area

Your contact base

Dormant

nobody has written to them since they enquired

Illustrative example with an agency in Sitges. Your check measures your position on Google Maps and whether AI names you.

Writing to them this month

3

agencies in their area. Not you.

Inbox of a buyer in Sitges

RRibera Estates09:12
GGarraf Propiedadesyesterday
PPunta HomesMon
···
tyouragency.comnothing

Illustrative example with an agency in Sitges. Your check measures your position on Google Maps and whether AI names you.

In Cantabria, the buyer who asked in August has gone months without hearing from you

They signed up on a visit to a village, on a portal or at a fair, and got lost between the email and the management software. We sort that list by village, type of purchase and city of origin, write to them about what interests them and alert you when someone asks for a viewing.

An email people look forward to
A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.
To each their own
Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.
You make the call
When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The list you already have

The holidaymaker who asked once is still a buyer

A Cantabrian estate agency gathers contacts from many places: the buyer from Bilbao who asked about a coastal house, the family from Madrid who saw a Santander flat on holiday, the heir who rang to ask what to do with the house in the village. Many are left without a reply once the season ends. We put everything into a single list, remove duplicates and separate each person by what they were looking for.

From there, each one receives their own: whoever holidays here, the coastal homes that come in; whoever wants to move, those in the bay and the Besaya; the owner who lives far away, how the market in their village is doing and a simple way to ask you for a valuation. We link it with winning property owners. This is how we split it:

Santander Cantabria 175,425 inhabitants and the most varied list: residents who want to change flat, holidaymakers from other cities and owners with a second home. Three lists, three different emails, and a newsletter on what is happening in El Sardinero and in the centre. Torrelavega Cantabria 51,796 inhabitants and buyers who move slowly: they compare school, neighbourhood and journey. Emails with homes and flats in the Besaya, with no beach postcards, and an alert when a home comes in that fits what they asked for. Castro-Urdiales Cantabria 33,450 inhabitants and many contacts who wrote from Vizcaya. A separate list for them, with emails about how to get here, the town outside summer and the homes that come in near the sea. Camargo Cantabria 30,577 inhabitants and contacts who asked about two places at once, Camargo and Santander. One email that compares the two options with your homes and lets them choose without searching on another website. Piélagos Cantabria 26,901 inhabitants spread over villages such as Renedo, Boo or Liencres. Each contact is saved with the village they were interested in and receives only the homes there, not those of another they never had in mind. El Astillero Cantabria 18,448 inhabitants and a small list that works better with a few carefully thought-out emails. A reactivation for whoever asked and was left without a home, and alerts for new homes in Guarnizo and the centre.

Bay of SantanderThe list of whoever wants to live near the capital: residents of the bay who want to change home and buyers who arrive for work. One email a month with what has sold and what is coming in.
TrasmieraNoja, Santoña and their villages: holiday contacts. We write to them early in spring, when they start thinking about summer, and again when the season ends.
Saja-NansaComillas and San Vicente de la Barquera: homes with history and owners who inherited them. Emails with a guide to selling a family house, written without pressure.
Liébana and CampooPotes and Reinosa: a small list, of contacts you know one by one. Here you do not send a newsletter: you write to each one when a mountain home comes in.

1/4 Contact base · lists

Each contact in the list where they belong, from the holidaymaker to the heir

We bring together what you have spread across your management software, your email, the portals and the fairs, and remove duplicates. Then we separate them by what they are looking for: holiday home, home for all year round, investment or inherited house. And by the place that interests them, be it the bay, the coast or a valley.

2/4 Newsletter · your market

One email a month that tells the story of your corner of Cantabria

What has sold near them, the home worth a look and a short guide depending on whom we write to: what living on the coast outside summer is like, what to check before buying a casona, how to sell a house from another city. With your name and your tone, and not the template that everyone receives.

3/4 Automatic alerts · buyers

A home comes in at Comillas and we write to whoever asked for one

When you win a property, it is matched with what each buyer asked for (village, budget, bedrooms, garden) and an email reaches them the same day. Before they see it on a portal, they see it in their inbox. Your team does not have to go through the list by hand.

4/4 Reactivating contacts

The buyer who asked in summer and comes back in autumn

When the season ends the office breathes, and it is a good moment to write. A few emails designed for whoever was left without a home: whether they are still looking, what has come in since, whether they want to see it at a weekend. Some reply and others tell you they have already bought, and knowing that is useful too.

We already do it for agencies like yours

How Corredor Mató multiplied its potential clients by five

×5,3

potential clients a month, from 7 to 37

Corredor MatóCosta Brava
View case study of Corredor Mató
How Grandiora multiplied property-owner enquiries by five

×5

property-owner enquiries in 12 months

GrandioraBarcelona and the Maresme
View case study of Grandiora
How MG became the first Google profile in Barcelona's uptown

×1,9

visits a month from their Google profile, from 116 to 224

MG Grupo InmobiliarioBarcelona
View case study of MG Grupo Inmobiliario

See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 19 reviews on Google View profile

★★★★★
An exceptional real estate marketing agency

We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.

CP Carles Planas5 reviews
★★★★★
Committed to results

Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.

JR Jesús Rguez4 reviews
★★★★★
Winning apartment listings with Ads

I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.

AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

“Very serious and they monitor the work regularly.”
“Very good service and very good people.”
“We are really satisfied with this agency's work.”

Read the 19 reviews on Google

Real estate email marketing agency in Cantabria6 towns

El Astillero

Camargo
Castro-Urdiales

Piélagos

Santander

Torrelavega

Other services in Cantabria9 services

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Frequently asked questions about email marketing in Cantabria

Without overdoing it: one email a month on the market and an alert when a home comes in that fits. If they open nothing for a while, they are asked whether they want to keep receiving them, and if they say no, they are removed.
Yes, if you have those people’s consent to write to them. We move it into the CRM, remove duplicates and set aside anyone who did not give permission. You can also start with a small or messy list: it is cleaned first and written to afterwards.
With an email that does not ask them to come: who you are, what you have sold in their village and how you handle the sale without them having to travel, with a link to ask for a valuation. And only to whoever left their contact details for that.
That little sells is information too: how long a well-advertised home takes to go and what happens to one that is not. Mix nearby sales, one specific home and a useful guide, with no filler.
Not if they are sent only when something comes in that fits what they asked for. What tires is an alert about a home that is not for them; that is why each contact has their own filters for village, budget and type of home.
Yes. Each contact receives the email in their language, and the link leads to the listing in that same language. If you do not yet have a website in English, we start in Spanish and expand it; we complete it with international clients.

Real estate email marketing agency in Cantabria

In Cantabria, the buyer who asked in August has gone months without hearing from you

An email people look forward to

To each their own

You make the call

The holidaymaker who asked once is still a buyer

Each contact in the list where they belong, from the holidaymaker to the heir

One email a month that tells the story of your corner of Cantabria

A home comes in at Comillas and we write to whoever asked for one

The buyer who asked in summer and comes back in autumn

We already do it for agencies like yours

How Corredor Mató multiplied its potential clients by five

How Grandiora multiplied property-owner enquiries by five

How MG became the first Google profile in Barcelona's uptown

What people say about us on Google

An exceptional real estate marketing agency

Committed to results

Winning apartment listings with Ads

Frequently asked questions about email marketing in Cantabria

Let your next sale come from your own database

Let your next sale
come from your own database