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Meta Ads for real estate agencies

Real estate Meta Ads agency on the Costa de Almería

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The owner of an apartment in Almería does not always live in it, but does scroll through Instagram and Facebook every day

With Meta Ads we introduce you to owners and buyers before they look for an agency: those in your area, those who live elsewhere and those who arrive from other countries. We measure every contact through to the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Who we show your agency to

Three audiences on one coast: the neighbour, the one who lives far away and the one who comes from abroad

On the Almería coast, whoever has a home to sell is not always in it. There is the owner in a neighbourhood of the capital or of Roquetas, who lives nearby; the one who inherited an apartment and uses it a couple of times a year; and the foreigner who bought in Vera some time ago and now considers changing their life.

Meta lets you reach all three without hunting for them one by one: your client base, people who have visited your website and similar profiles, each with their own message and language. The idea is that, when they decide to sell, they already know who you are (we explain it in winning property owners). This is how we approach it, municipality by municipality:

Almería Almería Owners of neighbourhood flats and renovation projects, and buyers who arrive for work or study. Ads with your portfolio and your sales in the city, so that the neighbour knows you before they need you. Roquetas de Mar Almería Aguadulce, Playa Serena and the centre of Roquetas: owners of apartments who hardly set foot in the home, and buyers looking for sun. Two different messages, one for selling and one for buying, with separate budgets. El Ejido Almería The audience is mainly local. Facebook and Instagram ads for the owner who sells in order to move, and a separate campaign for Almerimar, where the buyer of marina and golf is a different person. Níjar Almería Buyers with a taste for the rural, from other parts of Spain and from abroad, who chase a cortijo or a whitewashed house near a cove. The ad tells the story of the place, and to local owners we show how you work. Adra Almería A market of proximity where word of mouth counts. Ads for local owners with your team and your nearby sales, and contacts that go straight into your CRM. Vera Almería Foreign owners who bought in Vera Playa and buyers who still live in northern Europe. English ads targeted by country, leading to a listing in their language. Cuevas del Almanzora Almería Villaricos and the golf developments attract buyers from abroad and owners who live far away. Messages in two languages for each, and a short form to ask for the valuation.
1/4 Your database and your website

We start with people who already know you: your base and your website

We upload your client base and the people who have visited your website, and show them your properties and your sales. With what it learns from each contact that ends in a viewing, Meta looks along the coast for similar people: an owner in Roquetas or a buyer in Cuevas del Almanzora.

2/4 Placements · Feed, Stories and Reels

Feed, Stories and Reels, depending on where owners write to you

Your ads appear on Instagram and Facebook, in the Feed, Stories and Reels. Every week we look at where most messages arrive and move the budget there. The owner in Adra does not respond where a buyer in Vera responds, and the split is adjusted as we go.

3/4 Creative testing

A photo of the sea, a video of the house or a carousel: whichever brings contacts wins

On a coast with so much light, every photo looks pretty. So we make them compete with the same audience and the same money: the façade, the terrace video or a carousel with the price. The one that makes the owner write stays; the others are switched off.

4/4 Pixel and Conversions API

From the ad to your CRM, and from the CRM back to Meta

Every contact reaches your CRM instantly, and every step they take (call, appointment, viewing) goes back to Meta. That way it learns which owners end up signing an exclusive and which buyers reach a viewing, and looks for more like them, in Spanish or in English.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Cuevas del Almanzora
  • El Ejido
  • Huércal de Almería
  • Huércal-Overa
  • Níjar
  • Vera
  • Vícar

Frequently asked questions about Meta Ads on the Costa de Almería

  • Yes. The ad can be shown to people in other cities or other countries and to people who have already visited your website. What we do not do is show a client's home to their neighbour: we take care of that when choosing the audience.

  • With ads in their language, aimed at the countries that already give you contacts and at people who visited your website. We start with the country that writes to you most and add others with a separate budget.

  • In a small area, the budget is small too, but there is no magic figure. We start with a contained amount, see how many contacts come in and only then raise it. What matters is that every euro is measured.

  • Photos and videos of your homes, your list of contacts and access to your CRM. We take care of the texts, the formats and the language.

  • The portals show homes to people who are already searching. Meta introduces you to those who have not started yet, above all the owner who will think about selling later. They complement Google Ads, which picks up those already searching.

  • Each campaign has its own tracking by area and language. You see how many contacts each has produced, how many asked for a viewing or valuation, and what each one cost.

The Landing Agency team in the Barcelona office

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