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Meta Ads for real estate agencies

Real estate Meta Ads agency on the Costa del Sol

Put your website to the test

Free · no sign-up · instant

Free · no sign-up · instant result

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The owner of a coastal apartment is on Instagram and Facebook, wherever they live

Some of the owners on the Costa del Sol live abroad, and others only come on holiday. You reach them where they spend their free time. We prepare ads with your properties, in each person's language, and measure them all the way to the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Who sees your ad

Owners who live far away and buyers who have not yet chosen a municipality

On the Costa del Sol neither the owner nor the buyer is always here. The owner of an apartment in Fuengirola may live in Manchester or Stockholm, and someone dreaming of Estepona may be looking at their phone in Madrid. Neither opens Google to look for an estate agency, but both open Instagram. With that owner we work on the solution for winning property owners.

That is why the ad is prepared by country and by language, with homes from each stretch of the coast: the Marbella villa for one audience, the flat by the train in Torremolinos for another, the village house in Nerja for a third. And with the owner in mind, because a home you have won is a sale that does not depend on the portal. This is how the map looks, municipality by municipality:

Málaga 11 districts The audience is double: those who want to buy in the centre and the owner with a flat to sell or to stop renting out. We show your sales by district to whoever already knows you and to similar profiles. Marbella Málaga Villa buyers from several countries and owners who are almost never at home. The ads appear in English and only in the countries that buy, not to the whole world. Mijas Málaga Families who live on the coast and foreigners buying to live here, with three settings: village, La Cala and coast. A different ad for each one, to the audience that fits. Vélez-Málaga Málaga A more local audience, from the Axarquía and Málaga. Ads for houses and flats to live in, and valuation ads for owners in Torre del Mar and the rest of the municipality. Fuengirola Málaga Many apartment owners who live abroad and buyers who want a flat near the promenade. Ads to whoever has already visited your website, in Spanish and English, and to profiles similar to your clients. Estepona Málaga Those who buy to live in a town with an old quarter and the sea, or to play golf. They are shown the home with the atmosphere they are after, and whoever has already looked at your website is shown it again. Benalmádena Málaga Apartment buyers, some to invest, and owners who want to sell theirs. One ad for each type, and another for whoever left their contact details and did not come back. Torremolinos Málaga Investors and families looking for a flat near the sea and the train. Ads with the flat's listing, aimed at whoever has already shown interest in Torremolinos and at similar people. Rincón de la Victoria Málaga Families from the Málaga area looking for a bigger home, and owners in the neighbourhood. Close, local ads: your sales in Rincón, your team and a valuation one tap away. Nerja Málaga Foreign buyers looking for a quiet town and owners who live abroad. Ads in English, with a video of the house and the view, to the countries that already write to you. Torrox Málaga A mixed audience: those looking for the beach and those looking for the village. Two ads are tested and the one that brings messages stays, without spending more than it returns. Manilva Málaga A small market, with owners and buyers from abroad. A single, carefully kept ad group, with the harbour and the beach as the setting and the reply in their own language.
1/4 Your database and your website

Your ads, in front of people who already know you and people like them

We start from your client base and from whoever has already visited your website, even if they live in another country, and show them your homes and your sales. From there, Meta looks for people similar to those who end up viewing a property with you. Your ads do not appear in front of just anyone, but in front of whoever is most likely to write to you.

2/4 Placements · Feed, Stories and Reels

Feed, Stories and Reels: the money goes where messages arrive

The buyer from abroad sees your home in the Feed while planning the trip; the owner in the neighbourhood, in Stories while doing something else. We divide the budget between placements according to what the data says and review it every week, so that it leaves where nobody writes and goes where they do.

3/4 Creative testing

Photo, video and carousel compete with the same money

With the same home, the same audience and the same budget, three ads run: a photo of the terrace, a video of the walk-through and a carousel of the views. After a few days it is clear which one makes people write. That one stays, the others are switched off and next month we test another idea, also in its English version.

4/4 Pixel and Conversions API

Every contact reaches your CRM and every viewing goes back to Meta

Every message or form enters your CRM straight away, with the country and language noted. And each later step (call, appointment, viewing) goes back to Meta so that it learns which profile ends up viewing a home on the coast and looks for more like that, not just people who fill in forms.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Alhaurín de la Torre
  • Alhaurín el Grande
  • Antequera
  • Benalmádena
  • Cártama
  • Coín
  • Estepona
  • Fuengirola
  • Nerja
  • Rincón de la Victoria
  • Ronda
  • Torremolinos
  • Torrox
  • Vélez-Málaga

Frequently asked questions about Meta Ads on the Costa del Sol

  • Yes. We choose the countries your contacts come from and show the ad in their language. That way a Marbella villa is not shown to someone who lives next door and cannot buy it. The detail is in international clients.

  • Yes. An owner who does not live here does not search for an estate agency on Google, but does pass through Instagram and Facebook. We show them your sales in their municipality and a simple way of asking you for a valuation.

  • Yes. It is uploaded securely, matched with Meta profiles and used to reach those people and others like them. Only contacts you are allowed to get in touch with under data protection rules are used.

  • They get a reply in their own language: an alert to your team's phone and prepared answers in Spanish and English for what people always ask. If you want to cover the night, an assistant can reply.

  • Not at the start. We begin with the two or three where you sell the most, see which ad makes people write and only then open others. In the small ones, such as Manilva or Torrox, they are added within the campaign of their stretch.

  • It helps, but it is not essential. Good photos make a carousel, and a short walk-through filmed on a phone makes a Reel. What every ad does need is a listing on your website to take whoever clicks to.

The Landing Agency team in the Barcelona office

Let the next property owner
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