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Google Ads for real estate agencies

Real estate Google Ads agency on the Costa del Sol

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On the Costa del Sol you pay for people who want to buy, not for people on holiday

Many who type “house” are really looking for somewhere to stay. We choose the searches that bring buyers and owners, split them between the municipalities you care about and tell you what every call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

What you pay for and what we rule out

A coast where many searches never end in a sale

On the Costa del Sol, someone who types “apartment” is sometimes looking at a one-week rental, and someone who types “villa” may be looking for somewhere to hold a wedding. It is a coast that is searched all year round, and much of that searching does not lead to a sale. Our first job is to close those doors: holiday lets, hotels, seasonal jobs and private ads.

What we do pay for is the buyer who types a municipality next to villa, penthouse or townhouse, in Spanish or English, and the owner who wants to know what their home is worth (we cover that campaign in winning property owners). A click in Marbella does not cost the same as one in Manilva, so the budget is not split in equal parts. This is how it looks, municipality by municipality:

Málaga 11 districts A city of flats, renovations and investment. We pay for searches by district and by type of home, and rule out room rentals and tourist lets, which get mixed in with buying. Marbella Málaga The villa buyer who searches in English and compares areas. Separate campaigns for the Golden Mile, Puerto Banús and the rest, and out go the searches for hotels, restaurants and beach clubs. Mijas Málaga Three centres, three small campaigns: Mijas Pueblo, La Cala and Mijas Costa. Each attracts a different client, so you see which one gives you calls before raising the budget on it. Vélez-Málaga Málaga The largest municipality in the Axarquía, with local searches in Spanish. A contained budget, focused on Torre del Mar and on owners who want to value their home. Fuengirola Málaga An apartment by the sea and near the train. Ads in Spanish and English that lead to the listing with the neighbourhood already filled in, without the holiday lets that creep into every search. Estepona Málaga A villa or apartment with golf or views. Area and home-type words, plus a campaign of its own for whoever is looking for new-build, who behaves differently from someone buying second-hand. Benalmádena Málaga The apartment near the harbour and the sea, often as an investment. We look for the buyer who compares returns and leave out the one who is only looking for somewhere to stay. Torremolinos Málaga A flat near La Carihuela and the train, to live by the sea or to invest. Here the list of exclusions matters a great deal, because of everything searched for in tourist lets. Rincón de la Victoria Málaga The family who works in Málaga and wants a garden near the sea. A home-to-live-in ad, with area searches, and a valuation campaign for the owner in the neighbourhood. Nerja Málaga The buyer from abroad who searches in English for a house near the sea in a small town. Ads in two languages that lead to a listing talking about views, beach and calm. Torrox Málaga Torrox Costa and Torrox Pueblo are advertised separately, because someone looking for the beach is not looking for a village house. A small, well-aimed budget. Manilva Málaga Sabinillas and Puerto de la Duquesa as area words. It is a small market: a single campaign, watched every week, in Spanish and English.
1/4 Google Search · keywords

You pay for people looking for a home on the coast, not for people booking a holiday

Every week we look at what people typed before clicking. Whatever sounds like a hotel, a summer let, booking a round of golf or seasonal work is ruled out; whatever names a municipality with villa, penthouse or townhouse is reinforced. As the weeks pass, the campaign stops spending where nobody has ever called.

2/4 Valuation campaigns

The owner asking how much their apartment is worth, in their own language

Many owners on the coast do not live here all year. They look up what their home is worth in English or Spanish, and we offer them a valuation ad for each municipality. They request the valuation, the alert reaches your phone straight away and you can call them before anyone else.

3/4 Remarketing · YouTube and Display

Someone who looked at a villa in Marbella and left comes back to see it

The buyer from abroad compares for weeks, with several agencies open at once. If they saw one of your properties, they find it again on YouTube, in Gmail and on the sites they read, until they decide to write to you. And if they saw it in English, the ad also appears in English.

4/4 Measurement and conversions

You know what every call costs, by municipality and by language

We count every call, every WhatsApp message and every form that comes from the ads, and match them with your viewings and sales. So you can see whether a euro in Estepona brings more than one in Fuengirola, and whether the buyer writing in English ends up closing as often as the one writing in Spanish.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in the province of Málaga18 towns

Costa del Sol12 towns
  • Alhaurín de la Torre
  • Alhaurín el Grande
  • Antequera
  • Benalmádena
  • Cártama
  • Coín
  • Estepona
  • Fuengirola
  • Nerja
  • Rincón de la Victoria
  • Ronda
  • Torremolinos
  • Torrox
  • Vélez-Málaga

Other services on the Costa del Sol9 services

Meta AdsCosta del Sol Instagram AdsCosta del Sol Facebook AdsCosta del Sol ChatGPT AdsCosta del Sol Real estate SEO and AICosta del Sol Artificial intelligenceCosta del Sol Email marketingCosta del Sol Web designCosta del Sol Web developmentCosta del Sol

Frequently asked questions about Google Ads on the Costa del Sol

  • With a list of exclusions that grows every week. We start with the obvious words (rental, holiday, hotel, per night) and add the ones we discover by looking at what people really typed before clicking.

  • Yes, but in separate campaigns. Each language has its own ad, its own landing page and its own tracking, because whoever searches in English behaves differently and mixing the data does not pay.

  • It works for the one who is already searching. The villa buyer usually looks for weeks, and what we do is appear in their searches and find them again later with remarketing. Closing the sale is still up to you, at the viewing.

  • One for each stretch (west, centre, Málaga and east) and an adjustment municipality by municipality. In the small ones, such as Manilva or Torrox, one campaign covering the whole municipality; in the large ones we split by area.

  • They are picked up with the phone alert and returned first thing, or a voice or chat assistant answers them at that moment. What matters is that the contact does not wait for the office to open.

  • Yes. Google picks up whoever is already looking for a home; Meta Ads reaches whoever has not started yet, above all owners. If you have to start with one, it is usually Google, because buying intent is already declared there.

The Landing Agency team in the Barcelona office

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