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Google Ads for real estate agencies

Real estate Google Ads agency on the Costa de Almería

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On the Costa de Almería many searches are for travel: you pay only for the ones that end in a home

Someone who types “Vera Playa” or “Cabo de Gata” is usually planning a trip, not a purchase. We separate the searches that bring buyers and owners from those that only cost money, and tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Which searches deserve your money

The place names of the Almería coast are searched for travel more than for buying

On the Costa de Almería, a place name is searched for many reasons. “Aguadulce” is typed by someone who wants a hotel, “Cabo de Gata” by someone planning an excursion and “Vera Playa” by someone looking for a naturist weekend. And “El Ejido” attracts searches for farm work. Paying for all that is money down the drain, so the first job is to mark what is left out.

Then we do pay: for the buyer who joins a town with a type of home, in Spanish or in English, and for the owner who wants to know what theirs is worth (we cover that campaign in winning property owners). The budget goes by stretches (the west, the capital with the Níjar countryside, and the east) because each one buys differently. Municipality by municipality:

Almería Almería Housing to live in, renovations and investment, searched by neighbourhood. We pay for the neighbourhood alongside the type of flat and leave out the student looking for a room and the tourist who wants an apartment by the day. Roquetas de Mar Almería Here the noise is hotels and rentals by the week. We advertise Aguadulce and Playa Serena with buying words, and keep the campaign for the investment apartment apart from the one for the family home. El Ejido Almería Two campaigns: the urban centre, for everyday housing, and Almerimar, for marina and golf. Searches for farm work that creep into everything carrying the municipality's name are excluded. Níjar Almería We pay for the cortijo or the village house with a name of its own (San José, Agua Amarga, Las Negras) and rule out hiking, excursions and rural houses by the night. A small budget and very specific words. Adra Almería Local searches in Spanish, with price as the criterion. A single campaign watched closely, with the local owner in our sights and no spending on whatever sounds like beach season. Vera Almería Vera is searched in English as much as in Spanish. Separate campaigns by language, with “Vera Playa” next to villa, apartment or golf, and out go holiday naturism and hotels. Cuevas del Almanzora Almería Buyers from abroad who type in English and compare areas. Ads in two languages with Villaricos and golf as area words, and a long list of exclusions for holiday lets.
1/4 Google Search · keywords

Every euro for whoever types a place and a type of home

Every week we review what people typed before clicking. Whatever smells of hotel, excursion, camping or farm season comes off the list; whatever joins a town with villa, penthouse or townhouse goes up. Little by little the campaign stops spending where nobody has called.

2/4 Valuation campaigns

The owner wondering what their beach apartment is worth

Many owners on the Almería coast live far from it or in another country, and look up their valuation from their phone. We offer a valuation ad for each stretch, with a short form in Spanish or English. The request reaches you at once and you can call before the agency across the road.

3/4 Remarketing · YouTube and Display

Someone who looked at a house in Vera and did not call sees it again

The buyer from northern Europe often takes time to decide and visits several websites. If they saw one of your properties, we show it to them again on YouTube, in Gmail and on the pages they read, with the ad in their language, until they decide to write to you.

4/4 Measurement and conversions

You know which call each campaign and each language brought

We count the calls, the WhatsApp messages and the forms that come from the ads and match them with your visits and your sales. So you can see whether a euro spent in Roquetas brings more viewings than one spent in Vera, and which language ends in a deal.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in the province of Almería10 towns

Costa de Almería7 towns
  • Cuevas del Almanzora
  • El Ejido
  • Huércal de Almería
  • Huércal-Overa
  • Níjar
  • Vera
  • Vícar

Other services on the Costa de Almería9 services

Meta AdsCosta de Almería Instagram AdsCosta de Almería Facebook AdsCosta de Almería ChatGPT AdsCosta de Almería Real estate SEO and AICosta de Almería Artificial intelligenceCosta de Almería Email marketingCosta de Almería Web designCosta de Almería Web developmentCosta de Almería

Frequently asked questions about Google Ads on the Costa de Almería

  • With exclusion words that grow every week. We start with “hotel”, “rental”, “per night” and “camping” and add whatever appears in the reports of real searches.

  • If your portfolio includes the east or the Níjar countryside, yes. Each language goes in its own campaign, with its own landing page and measurement, because someone searching in English behaves differently and mixing the data distorts the results.

  • Yes. The campaign is built by area, so you can start with the one that gives you the most deals and add another once you know what each call costs you.

  • It works if the buyer is already searching for that type of home. It is a small, specific search, so the campaign is small too: words for the place and the type of home, and a listing that tells you about the land, water and condition.

  • In a small market the campaign is small: a few well-chosen words, a contained budget and a weekly review. Before raising the spend we check how many calls it has produced.

  • Google shows your home to someone who is already searching; Meta Ads reaches whoever has not yet thought of selling. On a coast with so many tourists, starting with Google filters buying intent better.

The Landing Agency team in the Barcelona office

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