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Email marketing for real estate agencies

Real estate email marketing agency on the Costa de Almería

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On the Costa de Almería many buyers ask on holiday and decide months later: your list holds on to them

We organise the contacts you have been collecting for years, separate them by type and by language and write to them about what interests them, so that when they decide to buy or sell it is you they call.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The contact list of a coast

The coastal buyer decides slowly, and your list remembers for you

On the Almería coast, the buyer usually gets to know the area before buying: a week in Vera, a long weekend in San José, a holiday in Roquetas. They ask, join your list and, if nobody writes to them, forget. Over the months your list gathers visitors from abroad, second-home owners and families looking for a home near the sea.

The first step is to organise it: who buys, who sells, who invests and in which language you write to them. Then an email every so often, with what you know about your area and the homes that suit each person. This is how we work it in each municipality (and with your clients from abroad):

Almería Almería Contacts in the city: flat buyers, owners thinking of selling and people who arrived for work. A list for everyday housing with an email on neighbourhood prices, and another for investors. Roquetas de Mar Almería Aguadulce and Roquetas gather contacts from abroad: buyers who spent a holiday and were left wanting to return. We write to them with apartments by the marina and a buying guide in their language. El Ejido Almería Here the list has two worlds: people from the municipality and contacts from Almerimar, more about marina and golf. Two lists, two email rhythms and an alert of its own when a new home comes in for each. Níjar Almería Buyers of rural homes who wrote, left and kept thinking about it. A monthly email with homes of character, and automatic alerts when a cortijo or a village house comes in. Adra Almería A small, very local list. With a list of local owners, another of buyers and a simple newsletter with prices and homes, contact is maintained without spending on ads. Vera Almería Contacts who got to know Vera Playa on holiday and keep thinking of moving. Emails in English with news from the area, new homes and a useful guide for the buyer from abroad. Cuevas del Almanzora Almería Villaricos and the developments attract buyers who ask and decide slowly. A short series of emails to reactivate those who went cold, in their language and with the homes they asked about.
1/4 Contact base · lists

Every contact, on the right list

We gather what you have in the CRM, your email, the portals and the fairs, remove duplicate contacts and sort them: who buys, who sells, who invests, who comes from another country. And we give each list its language.

2/4 Newsletter · your market

A newsletter about your market, in your voice

One email a month with what is happening in your area: which homes are moving, what to expect from prices in a municipality and what is worth knowing before buying or selling. With your brand, your tone and the homes you really have, instead of a template.

3/4 Automatic alerts · buyers

A new home on the books and an alert the same day to whoever is looking for it

When you win a property, we match it against what each buyer asked for (area, price, bedrooms) and write to them that day. A buyer in Vera who asked for a terrace and golf receives your home in Vera before seeing it on a portal.

4/4 Reactivating contacts

Cold contacts who ask for a viewing again

Almost every list holds buyers who asked once and were left without the right home. With a short series of emails designed for them, some reply and ask to see it. All it takes is remembering to write to them.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Cuevas del Almanzora
  • El Ejido
  • Huércal de Almería
  • Huércal-Overa
  • Níjar
  • Vera
  • Vícar

Frequently asked questions about email marketing on the Costa de Almería

  • It can be worked just the same. We start by putting everything in one place, remove duplicates and note the most important thing: who each person is and what they are looking for. A messy list can also be recovered.

  • In their language, with a brief introduction that reminds them what you talked about and a reason to come back: a new home or a guide to the area. And always with the unsubscribe link in view and respecting the consent they gave.

  • Enough for them to remember you but not so much that it bothers them. A monthly newsletter and an alert when a suitable home comes in. The rhythm is adjusted by the opens on each list.

  • Yes. A list of owners who already know you receives a newsletter with what is selling in their area and how the market is moving. When they want to value their home, you are already in front of them. We explain it in winning property owners.

  • With a properly configured sending address, clean lists and emails that people want to open. If someone does not open for a long time, we stop writing to them. That way each country's inbox keeps trusting you.

  • Each list has its own measurement: who opens, who clicks and who asks for a viewing. With that you see which municipality and which language give more replies and where it is worth pressing on.

The Landing Agency team in the Barcelona office

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