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Email marketing for real estate agencies

Real estate email marketing agency in the province of Jaén

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone who asked about a house in your province months ago is still in your contact base: your next sale may be there

Almost every agency keeps contacts scattered across its management software, its email, its WhatsApp and its spreadsheets, and many hardly ever write to them again. We tidy those contacts, write to them about what really interests them and alert you as soon as someone asks to see a home.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Your contact base

In a mid-sized town word of mouth already works: email keeps it alive

Your base has buyers from the province, owners of a flat or a farm, investors who buy to let, and clients who live elsewhere and still look at houses in their village. Each group wants to read different things. We split them into lists, remove duplicates, mark the language of each contact and note what they asked for, in which town and with what budget.

Then comes writing to them with judgement and with permission: only to those who agreed to receive your emails, with an easy unsubscribe in each one and in the tone of your agency. For the owner, email is the gentlest way of staying in view until they decide, and it is part of winning property owners. This is how it looks town by town:

Jaén Jaén In the capital the base tends to have a bit of everything: flat buyers, villa owners, families wanting to move. Lists by neighbourhood and by profile, so that each one receives only what is theirs. Linares Jaén In Linares, contacts who moved to another city and kept the family home are a list of their own. We write to them when a similar home comes in or when you have sold near theirs. Andújar Jaén Andújar: the list for the villa and the plot, kept apart from the one for the village house. An email before the pilgrimage of the Virgen de la Cabeza reaches whoever comes back to the town for those days. Úbeda Jaén Buyers who asked from outside Spain about a stately house, in their language. An English list with guides to the town and the new homes, and another in Spanish for the buyer from the province. Martos Jaén Martos: the farm owner receives an email of their own with what has sold in the area; the village-house owner, theirs. Two lists for two ways of deciding. Alcalá la Real Jaén Alcalá la Real: contacts who asked from Granada and contacts from the town itself, in two lists. The one in Granada gets the new home with the distance to their city; the neighbour gets the district and the house. Bailén Jaén Bailén: a small list, but carefully kept. When a flat or a house comes in that fits what each contact asked for, the email goes out that same day, without waiting for it to appear on the portals. Baeza Jaén Baeza: contacts interested in patio houses and in the monumental old town, in Spanish and in English. One email a month with a home worth seeing and a guide to the old town.
  • Jaén city and its areaLists by neighbourhood and by profile, with a newsletter that tells what is happening in the city: what has sold and which home is worth seeing.
  • La LomaÚbeda and Baeza: the list from outside Spain goes in English and the one from the province in Spanish. Each with its own email.
  • North of the provinceLinares, Bailén and Andújar: contacts who live nearby and contacts who left and kept the house. They are written to differently.
  • The southMartos and Alcalá la Real: farm owners, village-house owners and buyers from Granada, each with a list of their own.
  • Sierras de Cazorla and SeguraContacts who asked about a country house or a mountain home and never came back: an email with the new homes reminds them you are still here.
  • Sierra MáginaA small base, big attention: few emails, well chosen and written in the tone of your office.
1/4 Contact base · lists

Your base, sorted by what each person is looking for

We gather in one place the contacts from your management software, your email, your phone and your spreadsheets, remove duplicates and note down for each one what matters: what they look for, in which town, in which language and whether they are a buyer, a house owner, a farm owner or an investor.

2/4 Newsletter · your market

One email a month with what is happening in your city

Every month, a newsletter with your brand and your tone: what has sold nearby, a home worth seeing and a useful guide, such as what to check before buying an old house or a farm. It is not a template everyone recognises; it is your office writing to people who already know you.

3/4 Automatic alerts · buyers

When a home comes in, the email goes to whoever asked for it

When you take on a property, it is matched with what each contact asked for: town, type of home, budget. If someone was looking for a house with a patio in Baeza, they receive the new one as soon as it comes in, with its photo and the link to the listing. Whoever asked for a farm does not receive a flat.

4/4 Reactivating contacts

Whoever missed out on their home comes back when a new one appears

In every base there are people who asked, did not find what they wanted and went quiet. With a short series of emails written for them (a new home, a guide, a direct question), some reply and ask to see a home. It also works with people who live away and remember the village on holiday.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Alcalá la Real
  • Andújar
  • Baeza
  • Bailén
  • Linares
  • Martos
  • Úbeda

Frequently asked questions about email marketing in the province of Jaén

  • Yes, precisely because of that: they know you and will open your email. They get the reminder that you are still here, with the homes that fit what they asked for, without you having to call them one by one.

  • We tidy them, but we only email people who have given you permission. Those who have not are asked with a simple first message. If they do not reply, they are not written to again.

  • With a list of its own: we mark their city of residence and the one of their village, and send what comes in there and a guide for the day they return. If their moment is the summer or the local fiestas, the email goes out earlier, so that it arrives when they are thinking of coming back.

  • Theirs. Each contact is marked with their language, and the English lists receive guides and homes written for them, not a half-done translation. We also cover this in our solution for international clients, and if you sell stately houses or country houses, that list is worth looking after.

  • The ones that add nothing. One email a month with something useful and alerts about new homes only to whoever asked for them; no more, and with an easy unsubscribe in each. We look at who opens and who replies, and adjust.

  • How many contacts open, how many ask about a home and how many ask for a viewing, without taking opens as success. In a small base every reply counts: we alert you as soon as it arrives so that you call before another agency does.

The Landing Agency team in the Barcelona office

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