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Email marketing for real estate agencies

Real estate email marketing agency in Marbella

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone who asked for a San Pedro home does not need every Marbella listing

We organise contacts by interest and permission to communicate. We send homes matching area and needs, useful owner content and measurable follow-up. Every email lets the recipient reply to the team and unsubscribe.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

A useful list remembers what each person sought

A Las Chapas buyer and a Centro owner do not expect the same email

An office keeps contacts from portals, forms, viewings and past conversations. If everyone gets a newsletter with the latest Marbella homes, many see properties outside their area, budget or reason for enquiring. An owner who asked about selling may receive buying alerts. And someone who withdrew permission must not reappear because another file was imported. Before writing, we need to know who receives the message, why they are on the list and what they may receive.

We review data sources and the conditions for sending commercial messages. We merge records, remove duplicates and respect opt-outs; an old address is not equivalent to consent. Then we distinguish buyers by areas such as Nueva Andalucía or San Pedro Alcántara, owners requesting a call and contacts without current interest. Messages use current catalogue data and open the advertised home's listing. We measure replies, viewing requests and delivery errors with your team without mistaking an email open for a sales opportunity.

1/4 Contact base · lists

A clean list with source and preferences visible

We check where each contact came from, what they asked for and whether a valid basis exists to write. We separate buyers, owners and partners and keep language and area where expressly recorded. Duplicates and inactive contacts are marked for review rather than mailed by default. The team can correct preferences after a conversation; the system respects opt-outs and prevents reimporting them as new subscribers.

2/4 Newsletter · your market

A newsletter with information, not only listings

We prepare email content the office can support: changes in the buying process, frequent owner questions or verified new homes. A Marbella note need not pretend to be a neighbourhood price report without a source and date. The message has a clear subject, links to useful pages and a person to reply to. We review tone in Spanish and English where the agency serves both.

3/4 Automatic alerts · buyers

Home alerts that respect the saved search

If someone asked for Elviria houses with certain needs, we compare those fields with new active listings. An approximate match is explained as an alternative rather than claimed to meet everything. The link opens the right home and the agent receives its reference when a buyer asks. We test frequency and sending conditions so a bulk import does not trigger dozens of emails at once.

4/4 Reactivating contacts

Reopening a conversation needs context and permission

We review enquiries that did not find a suitable home and distinguish those eligible for follow-up from those that should remain closed. A message to someone who sought San Pedro Alcántara can ask whether that interest remains and offer a truly available home. If they do not respond or unsubscribe, we respect that. Reports compare replies, viewings and revived contacts with emails sent, not only opens affected by email clients.

Real preferences, not inferred labels

How Marbella areas work in a list

These places appear in municipal sources. A contact is assigned an area only if they stated it or an enquiry about a particular home supports it.

  • Centro MarbellaA buyer receives centre listings if that was their preference, not every home in the municipality.
  • San Pedro AlcántaraAn alert about San Pedro homes keeps that name and opens verified listings.
  • Nueva AndalucíaAn owner receives selling information and a call, not automatic buyer alerts.
  • Puerto BanúsThe label is added only for stated interest or a home genuinely located there.
  • Las ChapasA new listing goes to people who accepted messages and asked for that area or a compatible search.
  • ElviriaAn alternative outside Elviria is presented as such rather than pretending it matches a saved search.
  • CabopinoWhen a home's status changes, alerts describing it as available stop.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Preferences beyond Marbella

Near Marbella

If buyers accept other towns, we record those preferences separately and keep each home's real municipality:

  • Coín
  • Alhaurín el Grande
  • Fuengirola
  • Mijas
  • Estepona
  • Benalmádena

Real estate email marketing agency in the province of Málaga18 towns

Costa del Sol12 towns
  • Alhaurín de la Torre
  • Alhaurín el Grande
  • Antequera
  • Benalmádena
  • Cártama
  • Coín
  • Estepona
  • Fuengirola
  • Nerja
  • Rincón de la Victoria
  • Ronda
  • Torremolinos
  • Torrox
  • Vélez-Málaga

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Frequently asked questions about email marketing in Marbella

  • We first review the source and legal basis for commercial messages. Contacts without permission or a qualifying relationship do not automatically enter a campaign.

  • We separate contact purpose and test segments before sending. An agent can correct the contact record as they learn more.

  • It depends on inventory and preferences. We limit frequency and send when a useful match exists instead of making every CRM addition an email to the whole list.

  • A recorded preference, active listing with confirmed area and a link opening that home. We first check permission and opt-outs.

  • Yes, if the agency can serve that language. We review subject, copy, destination listings and the team's reply so the experience stays consistent.

  • We record replies, listing clicks, viewing requests and appointments confirmed by the team. Opens alone do not show whether an email helped a sale.

  • The preference is retained and they are excluded from future sends, including after an import. Every email offers an easy way to stop receiving it.

The Landing Agency team in the Barcelona office

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