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Email marketing for real estate agencies

Real estate email marketing agency on the Costa del Sol

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Your next sale on the Costa del Sol may be in an email you saved last summer

A buyer walks into your office on holiday, leaves their contact and goes back to their country. Months later they decide to buy, and they do it with whoever has written to them. We organise your database, write to them in their language and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The coast's contact database

Buyers on the coast take time to decide, and in that time they remember whoever writes to them

The Costa del Sol has a particular feature: the contact and the deal do not coincide in time. The buyer who came into your office on holiday, or asked for information from their country, goes back to their life and takes months to decide. In that time they remember the agency that keeps writing to them, not the one that stopped.

Your database already holds those people, spread across the CRM, email and portals: buyers from several countries, owners with a home here and residence far away, investors. Each language goes with its own list and its own email, and for the client from abroad we complete it with our solution for international clients. This is how it divides, municipality by municipality:

Málaga 11 districts Contacts who asked about city-centre flats or specific districts. The list is sorted by district and by use, living, investing or renovating, and each one receives the news of their area. Marbella Málaga Villa buyers who left their contact and perhaps bought elsewhere, and owners who have already had a valuation with you. Email in English, with a few well-chosen homes and a tone worthy of them. Mijas Málaga Contacts from three different centres: village, La Cala and coast. A list per centre lets you write to each one only about what they asked for, not about all of Mijas at once. Vélez-Málaga Málaga A database with more people from the area and from Málaga, more in Spanish. A simple email with the news from Torre del Mar and the centre, and alerts to whoever asked for a home at a certain price. Fuengirola Málaga Apartment buyers and owners from several countries. Lists separated by language, so that the Briton receives the email in English and whoever wrote in Spanish does not receive two versions. Estepona Málaga Contacts who asked about the old town, a development or new-build. Each list receives the alert when a property of its type comes in, the same day you win it. Benalmádena Málaga Investors and apartment buyers, and those who were left without a home. A short series of emails: what has come in since their enquiry and a simple prompt to ask for a viewing. Torremolinos Málaga Flat and investment contacts who arrive by season. One email before summer and another after, with what has come in in Torremolinos and La Carihuela. Rincón de la Victoria Málaga Families who asked about a house with a garden near Málaga. An automatic alert when a home that fits comes in, with its price and the distance to the city. Nerja Málaga Buyers from abroad who came on holiday and took your card. An email in English in winter, with the house and the view, when they are already thinking about next year. Torrox Málaga Contacts split between the beach and the village. Two lists, two emails, and whoever changes their mind moves from one to the other without receiving everything twice. Manilva Málaga A small database, with owners and buyers from abroad. A carefully written email each season, with the homes in Sabinillas and Puerto de la Duquesa, in each person's language.
1/4 Contact base · lists

Every contact, in their own list and their own language

We bring together what you have spread across the CRM, email, the portals and visits to the office, remove duplicates and separate: buyer, owner, investor, resident and client from abroad, each with their language, their municipality of interest and their urgency. From there, each one receives what is theirs.

2/4 Newsletter · your market

One email a month that gets opened in English and in Spanish

What is happening on your stretch of coast, told by you: what is selling and where, the home worth seeing and a short guide for whoever is buying from another country. It is written in your tone, in two languages, and does not look like a portal template.

3/4 Automatic alerts · buyers

A home comes in and we tell whoever is looking for it, the same day

When you win a property, we match it with what each contact asked for: municipality, type, budget and language. The email goes out that day, with photo, price and a link to the listing. By the time the buyer sees it on the portal, they have already seen it in their inbox.

4/4 Reactivating contacts

Contacts from one season who come back to ask for a viewing in the next

Your database holds buyers who asked when there was no home to suit them and heard no more from you. With a few emails designed for them (what has come in since their enquiry, what has sold, a simple prompt to ask for a viewing), some reply and want to see.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in the province of Málaga18 towns

Costa del Sol12 towns
  • Alhaurín de la Torre
  • Alhaurín el Grande
  • Antequera
  • Benalmádena
  • Cártama
  • Coín
  • Estepona
  • Fuengirola
  • Nerja
  • Rincón de la Victoria
  • Ronda
  • Torremolinos
  • Torrox
  • Vélez-Málaga

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Frequently asked questions about email marketing on the Costa del Sol

  • With lists by language and by interest. Each receives its email in the language they wrote to you in, so the Briton does not receive an email in Spanish or the person from Madrid one in English.

  • They are reviewed one by one. We only write to those who gave you their consent or have a prior relationship with you that allows it, and every email carries the option to unsubscribe. The rest are left out.

  • It is managed with a calendar: more frequent emails when more buyers visit the area and a calmer pace when they drop. We adjust it with what your contacts open, not with a fixed rule.

  • Yes, it is a direct channel. The owner with a home here and residence in another country receives an email with what has sold in their area and a simple way of asking for a valuation. It is part of winning property owners.

  • Your team approves the templates and the matching criteria once. After that they go out by themselves every time a property comes in, and you see how many have been opened and who has asked for a viewing.

  • Every link carries its own mark. We know who opened the email, which listing they looked at and whether they asked for a viewing, and we note it in your CRM next to that contact.

The Landing Agency team in the Barcelona office

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