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Real estate SEO and AI

Real estate SEO agency on the Costa del Sol

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On the Costa del Sol, buyers search by town and in their own language

From Manilva to Nerja there are twelve municipalities and twelve ways of looking for a home. We look after your website's technical side, the content and your presence in AI answers, so that you are found in the one you care about.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

The Costa del Sol market

One coast on the map and twelve markets in the search bar

Nobody who knows what they want types “estate agency on the Costa del Sol”. They type the town, sometimes the development, and they do it in English, German, Dutch or a Nordic language as much as in Spanish. Málaga airport brings the buyer from abroad, and those arriving from other parts of Spain compare coast, train and road before choosing where to look.

Each stretch is searched in its own way. In the west, from Manilva to Marbella, villas, golf and the seafront lead; in the centre, from Mijas to Torremolinos, an apartment near the sea and the train; in Málaga, the city flat; and towards the east, from Rincón de la Victoria to Nerja, the house with views and more calm. Your website needs a page for each search and the language of whoever is buying. This is how the work is divided by municipality:

Málaga 11 districts With 599,063 inhabitants, it is the capital and the most urban market: people search by district and by type of flat, to live in or to invest. A page for each district, with what you know about every street, puts you where a portal listing does not reach. Marbella Málaga With 159,786 inhabitants, it is searched by area name and in several languages: the Golden Mile, Puerto Banús, Nueva Andalucía. Buyers here compare for months, and the website with a carefully built page for each area wins. Mijas Málaga With 95,104 inhabitants and three realities (Mijas Pueblo, La Cala and the coast), it is searched by village and by type of house. If your website mixes them into a single page, Google does not know which one to show. Vélez-Málaga Málaga With 86,048 inhabitants, it is the capital of the Axarquía and has its sea at Torre del Mar. It is searched more in Spanish and by price, so a well-built local website can compete without an enormous budget. Fuengirola Málaga With 85,211 inhabitants and hugging the sea, apartments are searched by square metres, floor, terrace and distance to the beach. Every detail has to be written on the listing, not only shown in the photos, so that Google can read it. Estepona Málaga With 79,621 inhabitants, it combines an old town, a harbour and golf and country estates. Each is searched separately, and a website that treats them as one loses the searches for all of them. Benalmádena Málaga With 78,338 inhabitants and three centres (Benalmádena Pueblo, Arroyo de la Miel and the coast with Puerto Marina), whoever searches types the centre. You need a page for each one, not a single municipality page. Torremolinos Málaga With 71,329 inhabitants, La Carihuela, Montemar and Playamar, and the train and the airport close by. It is an apartment and investment market where people compare a lot, and the call goes to the website that answers best. Rincón de la Victoria Málaga With 52,454 inhabitants, at the eastern gates of Málaga. It is a local, family search that calls for a page of its own, not a paragraph lost inside the capital's. Nerja Málaga With 22,132 inhabitants, with the Balcón de Europa, Burriana and Maro. It is searched in English from abroad, by beach or natural spot name: you need a website in several languages and a page for every place the buyer names. Torrox Málaga With 22,015 inhabitants, with Torrox Costa and the village, a few kilometres apart. They are two different searches, the beach one and the village-house one, and Google needs to know there are two. Manilva Málaga With 18,165 inhabitants it is a small market, with Sabinillas and Puerto de la Duquesa as reference points. It is decided on the map: whoever searches there sees the Google profiles first, and that is where you need to be.
1/4 Technical SEO and architecture

Twelve municipalities, twelve pages and each in its own language

We build the structure so that each municipality has its page and each page has its version in English and in the languages of whoever is buying. We look after the addresses, the language versions and the speed, so that Google does not confuse Mijas with Marbella or penalise you for repeated text.

2/4 Hyperlocal content

Content that comes from what you see on the coast

We write what a buyer asks before calling: what living in Fuengirola is like compared with Estepona, what changes between the western coast and the Axarquía, what is worth knowing before buying from another country. It is published under your name and with your experience of each area, which is what a portal cannot copy.

3/4 GEO · AI search visibility

Get named by ChatGPT and Gemini when people ask about the coast

The buyer planning from London or Stockholm asks before searching: “Which municipality on the Costa del Sol suits me if I want to play golf and live here all year?”. We work so that your agency is one of the answers and we measure which conversations you appear in.

4/4 Google Business Profile and local search

A Google profile that reads in every language

Whoever searches for “estate agency near me” from the Fuengirola seafront or Estepona harbour decides with the map. We optimise your Google Business Profile with photos, posts and reviews answered in the language your client writes to you in.

Check it with your own agency, on the Costa del Sol:

We query Google Maps live. No sign-up.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in the province of Málaga18 towns

Costa del Sol12 towns
  • Alhaurín de la Torre
  • Alhaurín el Grande
  • Antequera
  • Benalmádena
  • Cártama
  • Coín
  • Estepona
  • Fuengirola
  • Nerja
  • Rincón de la Victoria
  • Ronda
  • Torremolinos
  • Torrox
  • Vélez-Málaga

Other services on the Costa del Sol9 services

Google AdsCosta del Sol Meta AdsCosta del Sol Instagram AdsCosta del Sol Facebook AdsCosta del Sol ChatGPT AdsCosta del Sol Artificial intelligenceCosta del Sol Email marketingCosta del Sol Web designCosta del Sol Web developmentCosta del Sol

Frequently asked questions about real estate SEO on the Costa del Sol

  • With the municipality that already gives you the most deals. We build that page in depth, with its English version, and link it to the rest. When it starts to work, we repeat the same pattern in the next one.

  • It is a search made by someone who has not yet chosen a municipality. The buyer who already knows what they want types “villa in Marbella” or “apartment in Fuengirola”, and that is where the heavy effort goes. This page brings the twelve municipalities together and shares the authority between them.

  • With what they do not have: what you know about every street, every development and every type of buyer. A portal shows a listing. You can explain what living in each place is like, and that is what Google and AI put first.

  • In those of the people who buy from you. You start with Spanish and English and add the language that brings you the most contacts: German, French, Dutch or a Nordic one. Each version with its own address and its own written text, not an automatic translator on top.

  • Yes. Many owners live part of the year in another country and search for “how much is my apartment worth” in their own language. If your website answers with a serious valuation of their area, they call you. We work on it in our solution for winning property owners.

  • We look at which pages receive visits, which country they come from and which end in a call or a form. Every month we show you that journey by municipality, so that you see where SEO is working and where we need to push harder.

The Landing Agency team in the Barcelona office

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