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Real estate SEO and AI

Real estate SEO agency on the Costa Tropical

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On the Costa Tropical, SEO is split between two markets that are not alike

Motril lives all year round, while Almuñécar fills up with second homes and buyers from abroad. We take care of the technical side, the content and the AI presence so that your website shows up in both.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

Two markets on a short coast

A coast searched by the name of the town and from very far away

Whoever buys on the Costa Tropical often comes from the city of Granada, from Madrid or from northern Europe, and starts on Google with a specific name: Almuñécar, La Herradura, Motril. They rarely type the name of the whole coast. Besides the home itself, they look for answers that change from one website to the next: how to get here from Granada on the A-44, how long it takes from Málaga airport, or what living here is like in winter.

The mountains behind and Nerja to the west mean this coast is always compared with another. Your website has to win that comparison with pages of its own for each municipality, for La Herradura and for each type of home, and with complete versions in the language of buyers from abroad. This is how we work each one:

Motril Granada With 59,862 inhabitants, it is the largest city on the coast and the one lived in all year round, with a harbour and a fertile plain. People look for a flat or house to live in here, by neighbourhood and in Calahonda or Torrenueva, and a website with clear listings wins visits away from the portal. Almuñécar Granada With 27,544 inhabitants, it is the showcase for second homes and for people arriving from abroad. It is searched by La Herradura, Marina del Este or the old town, in Spanish and in English, and the website that answers in both wins.
1/4 Technical SEO and architecture

Two municipalities and their districts, each with its own page

We organise your website the way buyers think: a page for Motril, another for Almuñécar, another for La Herradura and one for each type of home, such as the country estate with subtropical trees or the apartment facing the sea. We take care of the technical side so that Google does not mix them up and each language has its own address.

2/4 Hyperlocal content

Guides that answer what people ask before they call

We write under your name what you have seen in your own deals: living all year in Motril or in Almuñécar, what winter is like by the Mediterranean, what buying a country estate with avocados or mangoes involves, what getting here from Granada means. What a portal does not tell, your website tells, with your name on it.

3/4 GEO · AI search visibility

Get cited by AI when people ask about living near Granada and the sea

Many buyers no longer type: they ask an AI. “Where can I buy a house in Granada near the sea, with a mild climate?” is answered in ChatGPT, Gemini or Perplexity, and in that answer some agencies appear and others do not. We prepare your website so that AI uses it as a source when it talks about the Costa Tropical, and we check which answers you appear in.

4/4 Google Business Profile and local search

One Google profile for each office, in Motril and in Almuñécar

When someone searches for an agency nearby from the beach at La Herradura or from the centre of Motril, the map decides. We create and adjust your Google Business Profile, with photos, posts and answered reviews, so that you appear at the point where your office is.

See how Google finds you, starting with Motril:

We query Google Maps live. No sign-up.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Albolote
  • Almuñécar
  • Armilla
  • Atarfe
  • Baza
  • Churriana de la Vega
  • Loja
  • Maracena
  • Motril
  • Ogíjares
  • Santa Fe
  • La Zubia

Frequently asked questions about real estate SEO on the Costa Tropical

  • It is the name used by the media and by people visiting, but whoever decides to buy types a municipality or a district. The coast page brings together and links to Motril and Almuñécar, and the heavy work goes into each of those two.

  • With knowledge of the place. A page about what living in La Herradura is like in winter, written by someone who has sold there, is not something a portal has. That page brings visits to your website and not to theirs.

  • Spanish for people coming from Granada or Madrid, and English at the very least for those arriving from the United Kingdom and northern Europe. Each language goes on its own address, with the listing fully translated and not with an automatic translator on top.

  • Yes. Before deciding, they usually look up what their flat is worth, and if they find you with a serious valuation of their area, they call you and not a portal. We work on it in our solution for winning property owners.

  • We review it before touching anything: which pages bring visits, which overlap with each other and which sold listings are still on Google. We organise it on top of what you already have instead of starting from scratch.

  • Only if buyers name it when searching. If someone types “house in La Herradura”, yes; if a name is hardly searched at all, it goes inside the page of its municipality so as not to create empty pages.

The Landing Agency team in the Barcelona office

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