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Email marketing for real estate agencies

Real estate email marketing agency in Andalusia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Andalusia every contact in your list expects a different email

Buyers from the United Kingdom, families from Seville, owners in Córdoba, investors who asked at a fair: they often all end up in the same list. We organise that list, write to them in their language with what interests them and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Andalusia, list by list

One list, many ways of waiting for an email

An Andalusian agency accumulates contacts of every kind: the Briton who asked about a villa in Estepona, the couple from Seville who looked at houses in Chiclana, the owner in Granada who asked for a valuation and went no further. Over time they end up in the same folder, and all of them get the same message or none.

A well-aimed email separates by country and language, by province and by what each person wants: to buy, to sell or to invest. And the owner who once asked for a valuation gets, every month, what is selling on their street, which is the basis of our solution for winning property owners.

Almería 10 towns Contacts from the Levante and the Poniente kept apart: whoever asked about a home in Vera receives homes from the Levante, and the owner in Roquetas receives what is selling in their town. Cádiz 18 towns A Cádiz list by beach and by type of buyer: the family from Seville who wants to spend summers in Conil does not receive the same as someone looking for a home to live in all year in Chiclana. Córdoba 9 towns Contacts from Córdoba city and the countryside: a monthly email with what is selling by neighbourhood and an alert about houses with a patio for whoever asked for them. Granada 15 towns In Granada, buyers, owners and investors in student flats, each in their own list. An alert when a central flat comes in for the investor who was looking for one. Huelva 9 towns Contacts who asked in summer about Huelva's coast and cooled off when autumn arrived. A few emails bring them back with the home they were looking for. Jaén 8 towns In Jaén, a small but loyal list: owners of farms and village houses, and buyers from the capital. One email a month with what is selling in the province keeps your name in front of them. Málaga 18 towns A varied Málaga list: buyers from several countries, residents thinking of selling and families from the capital. It is separated by language and by aim so that nobody receives an email they do not understand. Seville 26 towns Owners in the capital and the Aljarafe who once asked for a valuation. One email a month with what is selling in their area, and when they decide to sell, they will know who told them. Costa de la Luz 20 towns Contacts from twenty towns with two kinds of buyer: those who holiday and those who move. Two lists, two newsletters and alerts about new homes by beach. Costa de Almería 7 towns Buyers from northern Europe who asked about the Costa de Almería: emails in their language with what they need to know to buy in Spain and with the homes that match what they asked for. Costa Tropical 2 towns Contacts from a small coast: an alert about the new home that comes in in Motril or Almuñécar for whoever asked for exactly that area, on the same day you win the listing. Costa del Sol 12 towns Costa del Sol buyers who arrived through fairs and portals: they are separated by country, receive a new home when it fits and those who have not replied for months are brought back.
1/4 Contact base · lists

Every contact, on the right list

We gather the contacts that today live in different places: spreadsheets, each salesperson's email, alerts from the portals, the cards from a fair. We organise them by country and language, by province and by what they want, and remove the duplicates. From there, everyone receives what is theirs.

2/4 Newsletter · your market

One email a month with the market in your province

What is selling in Marbella, what is happening in central Seville or how the Almería coast is moving, told by you and in your tone. No templates seen everywhere: a home worth seeing, a useful guide for whoever buys and another for whoever sells. In English for whoever reads it in English.

3/4 Automatic alerts · buyers

The new home reaches the inbox of whoever was waiting for it first

When you win a listing it is matched with what each buyer asked for: town, budget, bedrooms and language. We write to them that same day, in their language. The German who was looking for a villa in Mijas receives it in their inbox without waiting for it to appear on a portal.

4/4 Reactivating contacts

Contacts who asked in summer and disappeared in September

Some contacts arrive on holiday, ask for information and vanish when they go back to their country. A few emails designed for them, with the homes they looked at and what has changed since, reopen the conversation. Some reply, ask about a home and ask to see it.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Cuevas del Almanzora
  • El Ejido
  • Huércal de Almería
  • Huércal-Overa
  • Níjar
  • Vera
  • Vícar

Frequently asked questions about email marketing in Andalusia

  • By country, language and what they asked for. You already have a lot of that data without knowing it: the language they wrote in, the phone number with its prefix, the home they asked about. We organise it with you and each group ends up with its own list and its own email, as in our solution for international clients.

  • Only if they agreed. We check with you how each contact reached your list (form, fair, portal) and with what permission. We do not write commercially to anyone who did not give it; the rest receive an email with their link to unsubscribe. In doubtful cases it is worth consulting your legal adviser.

  • Once a month is usually enough: what has sold in their neighbourhood and a useful guide. It is not about asking for the home every time, but about making sure that, when the owner decides to sell, yours is the name they already know. It is preferable that they read one a month rather than get tired of receiving them.

  • Yes. In a small list each contact weighs more and it is easier to write to each one with what is theirs. It can be short and loyal: one email a month with what is selling in your district keeps your name in front of whoever one day wants to sell.

  • They go out on their own, but on rules you set beforehand: area, price, bedrooms and how each email sounds. When a home that fits comes in, it is sent to whoever it suits, in their language, and your team receives an alert if someone replies.

  • Each email carries its own tag, and in your CRM you see who has clicked, who has replied and who has asked for a viewing. Once a month we tell you how many viewings and sales have come from each list, not how many emails were opened.

The Landing Agency team in the Barcelona office

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