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Email marketing for real estate agencies

Real estate email marketing agency on the Costa de la Luz

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Contacts who reach you in summer on the Costa de la Luz go cold in autumn: an email at the right time brings them back

Every coastal agency keeps contacts from earlier summers who asked about a home and never heard from it again. We sort that list by buyer, owner and country, write to them in their language and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The list each summer leaves behind

Every summer leaves a list of people who asked and went home

On the Costa de la Luz work comes in waves. In summer many people get in touch by phone, WhatsApp, the portals and the office door: holidaymakers who fall for a village, buyers from Seville who want their second home, foreigners passing through. Almost all of them go back to their city and the conversation goes cold. The data stays in your management software, in your email and in some spreadsheet, and nobody writes to them again.

What we do is bring that list together, split it into those who buy to live, those who look for a second home, those with a home to sell and those who write from another country, and send each what matters to them. Data protection and consent are looked after from the first email. And to add new contacts there is Google Ads. This is how we apply it, municipality by municipality:

Cádiz Cádiz A list of buyers of courtyard houses and of flats to invest in. A newsletter with renovated homes from the old town and a guide to renovations, for whoever looks from another city. San Fernando Cádiz Local contacts who asked some time ago and did not buy. A simple reactivation email, with the city's new homes and a note that they can be visited whenever they like. Chiclana de la Frontera Cádiz A list with plenty of variety: buyers from Seville, Madrid and abroad who asked about villas and townhouses. Segmented by country and type of home, with alerts when one comes in in La Barrosa or Sancti Petri. El Puerto de Santa María Cádiz Contacts who asked about Valdelagrana, Vistahermosa or the centre. Automatic alerts by area: when a home that fits comes in, they are written to the same day. Sanlúcar de Barrameda Cádiz Second-home buyers and owners of inherited houses. A monthly email with what has sold in the neighbourhood and an invitation to ask for the valuation. Puerto Real Cádiz A small, well-kept list of people who work around the bay. A newsletter with homes and with guides like “how to get to Cádiz and Jerez from each neighbourhood”. Rota Cádiz Contacts from the base who write in English. A list of its own, email in their language and an alert as soon as a home that fits comes in. Conil de la Frontera Cádiz Summer contacts who fell for the village. In September, an email with the homes they saw or similar ones; in spring, another with the news. Barbate Cádiz Zahara de los Atunes and Caños de Meca, with contacts who asked in August. A reactivation email with homes from those two places, each in their language. Chipiona Cádiz Families who holiday here and asked about an apartment. A newsletter with the state of the market in Chipiona and alerts when one comes in near the beach. Tarifa Cádiz A list in English, German and French of buyers from abroad. A newsletter with the Tarifa market and home alerts, each message in the language of whoever receives it. Huelva Huelva Local contacts, buyers and owners. Emails about the market in the city's neighbourhoods and alerts for new flats. Lepe Huelva Contacts who asked about Islantilla and La Antilla. A second-home list with alerts when an apartment comes in near the sea. Almonte Huelva People from Seville and elsewhere who asked about Matalascañas or El Rocío. An autumn reactivation email, with homes from the area and an alert as soon as one that fits comes up. Moguer Huelva Contacts of owners and buyers in the town. A simple newsletter with closed sales and alerts for village houses. Aljaraque Huelva Buyers who were looking for a house near the capital. A list segmented by budget and automatic alerts for new homes with a garden. Ayamonte Huelva A list in Spanish, English and Portuguese. Each contact receives the email in their language, with homes in Ayamonte and the nearby coast. Isla Cristina Huelva Contacts for beach apartments and for village houses, in two lists. An alert when a home of the type they asked about comes in. Cartaya Huelva Contacts who asked about El Rompido and about the town. A second-home list, with a newsletter of news and reactivation in spring. Punta Umbría Huelva Families who holiday here and want to buy. A September email with the homes they saw, and alerts as soon as a townhouse or an apartment that fits comes in.
1/4 Contact base · lists

Each contact, in the list of their summer

We bring together what you have scattered across your management software, your email, WhatsApp and the sheets from trade fairs, remove duplicates and separate: those who buy to live, those who look for a second home, owners, foreigners by language. So the buyer from Seville who asked about Chipiona does not get what was meant for the German who was looking at Tarifa.

2/4 Newsletter · your market

One email a month with what is happening on your stretch of coast

What is selling in the bay or on the Huelva coast, told by you: which home is worth seeing, what has closed in each village and a useful guide for whoever buys or sells. With your brand and your tone, without templates seen everywhere.

3/4 Automatic alerts · buyers

A home comes in in Conil and we write to whoever is looking for it

When you win a listing, it is matched with what each buyer asked for (village, type of home, budget) and they are written to the same day, in their language. Before they see it on a portal, they see it in their inbox.

4/4 Reactivating contacts

In September, whoever asked in August hears from you again

Your list holds summer buyers who were left without the right home. With a few emails designed for them, some reply, ask about a home and ask to see it. We take advantage of the return from holidays and of spring too, when next summer is decided.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in the province of Cádiz18 towns

  • Barbate
  • Los Barrios
  • Cádiz
  • Chiclana de la Frontera
  • Chipiona
  • Conil de la Frontera
  • La Línea de la Concepción
  • El Puerto de Santa María
  • Puerto Real
  • Rota
  • San Fernando
  • San Roque
  • Sanlúcar de Barrameda
  • Tarifa
  • Ubrique

Other services on the Costa de la Luz9 services

Google AdsCosta de la Luz Meta AdsCosta de la Luz Instagram AdsCosta de la Luz Facebook AdsCosta de la Luz ChatGPT AdsCosta de la Luz Real estate SEO and AICosta de la Luz Artificial intelligenceCosta de la Luz Web designCosta de la Luz Web developmentCosta de la Luz

Frequently asked questions about email marketing on the Costa de la Luz

  • When they are back in their city and have time: September and October usually work better than August, when they are on holiday. We adjust with the opens and replies of your own list.

  • If they gave their details so you would call, you can send a first email asking whether they want to receive news. If not, they are left out. Consent is looked after from the start.

  • Yes. We prepare the emails in English and in the languages of your portfolio, with your tone and your review, and your team only steps in when someone replies.

  • Yes, and it is one of the channels that reaches them best: an email now and then with the market in their village and with closed sales near their home. When they decide, they already know you. We also work on it in winning property owners.

  • Those that add nothing. An email with a home that fits or with the price at which one sold in their village gets opened; one with the whole catalogue does not. We start with a few and with what interests, and adjust.

  • Every email carries its own links, recorded in your CRM. You see who opened, who clicked on which home and who asked for a viewing, and you compare it with the viewings in your diary.

The Landing Agency team in the Barcelona office

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