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Google Ads for real estate agencies

Real estate Google Ads agency in Marbella

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Not every Marbella search needs the same advert

An enquiry about selling in San Pedro Alcántara needs a different answer from a search for a Nueva Andalucía home. We separate campaigns, ads and landing pages, review terms that spend budget and follow enquiries through to viewings.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Intent decides the journey

Someone looking for a Las Chapas home should not land on a generic form

An office may advertise every property under 'Marbella homes' and get clicks from people looking for rentals, jobs or tourist information. Meanwhile, an owner wanting to sell in San Pedro Alcántara sees no owner message. The cost appears in Google Ads, but the sales team cannot tell which search produced each call. In a city with recognisable areas, the advert and page must keep the same location and reason for searching.

We start by reviewing real enquiries, the catalogue and your agency's response capacity. We separate buyers from owners and distinguish the municipality from areas such as Nueva Andalucía or Elviria when search volume and inventory support it. We check that an advertised home is still available, that its price matches the site and that phone and forms work on mobile. Each week we review terms, ads and budget. Measurement connects click, enquiry and the sales outcome your team records; this lets us decide what to expand or stop without crediting a sale to a mere click.

1/4 Google Search · keywords

Buying and selling terms with reviewed exclusions

We organise searches by intent and area. A Puerto Banús property campaign need not show an advert to someone seeking an estate agency job. We inspect terms that triggered each click and exclude those outside your portfolio. The advert matches the listing or page it opens, without claiming a pool, view or availability the home cannot confirm.

2/4 Valuation campaigns

A distinct route for owners asking about their home

We prepare ads for valuation and selling searches in areas your team genuinely covers. The page explains how valuation works, what details the agent needs and how a call is arranged. A Marbella Oeste owner can state their location without selecting a catalogue property. The eventual figure needs inspection of the home and market; the advert does not offer an automatic price as though it were an appraisal.

3/4 Remarketing · YouTube and Display

Controlled reminders for people who showed interest

With appropriate consent and setup, we can show a related property or guide again to someone who visited your site. Not everyone who viewed a listing is still searching; we cap frequency and stop promoting withdrawn homes. We review messages and destinations in Display or video only where the format contributes, instead of spreading budget over every available channel.

4/4 Measurement and conversions

Calls and forms linked to real outcomes

We configure conversions to distinguish a useful call, an enquiry about a reference and a valuation request. The agent records whether there was a reply, appointment or viewing. We compare that with campaign and keyword before raising spend. If an area gets clicks but no workable contacts, we review advert, page and offer; volume alone is not success.

The area appears in the advert and on arrival

Campaigns for different searches within Marbella

The council documents these names. Segmentation follows your homes and enquiries rather than assuming each area needs its own budget.

  • Centro MarbellaAn advert for a central flat opens confirmed centre listings and lets the buyer request a viewing of that home.
  • San Pedro AlcántaraBuyer and owner receive distinct messages, avoiding spend on contacts seeking another service.
  • Nueva AndalucíaA homes campaign uses approved photos and features and pauses when the catalogue changes.
  • Puerto BanúsThe name appears only for homes whose location supports it, not as bait for another area.
  • Las ChapasA valuation search opens an owner contact process, not the general homes list.
  • ElviriaWe test the search term against real enquiries before expanding spend.
  • CabopinoAn advertised listing keeps current price and status and shows a clear next step on mobile.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Campaigns with clear municipal boundaries

Near Marbella

If you advertise homes in neighbouring municipalities, every campaign and page keeps the property's locality and the enquiry your team can handle:

  • Coín
  • Alhaurín el Grande
  • Fuengirola
  • Mijas
  • Estepona
  • Benalmádena

Real estate Google Ads agency in the province of Málaga18 towns

Costa del Sol12 towns
  • Alhaurín de la Torre
  • Alhaurín el Grande
  • Antequera
  • Benalmádena
  • Cártama
  • Coín
  • Estepona
  • Fuengirola
  • Nerja
  • Rincón de la Victoria
  • Ronda
  • Torremolinos
  • Torrox
  • Vélez-Málaga

Other services in Marbella9 services

Meta AdsMarbella Instagram AdsMarbella Facebook AdsMarbella ChatGPT AdsMarbella Real estate SEO and AIMarbella Artificial intelligenceMarbella Email marketingMarbella Web designMarbella Web developmentMarbella

Frequently asked questions about Google Ads in Marbella

  • It may work for a small test, but we then separate intents and review search terms. An owner and a buyer need different messages and destinations.

  • We first need a reliable page with approved photos, price, status and contact details. Otherwise you pay for a click that cannot check the home.

  • We review real search terms and add exclusions. Ads and pages also state clearly what property or service your agency offers.

  • Yes, if it is an area you serve. The advert opens a valuation journey where the owner gives details needed for a call without an automatic price promise.

  • It depends on searches, areas and observed cost. We propose a test scope that allows learning and review workable leads before increasing it.

  • We record the call or form source and ask the team to mark appointments and viewings in its CRM or system. Without that detail, we can measure only site actions.

  • Not necessarily. Ads can open an immediate test while organic content answers lasting questions. We measure the two journeys separately.

The Landing Agency team in the Barcelona office

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