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Email marketing for real estate agencies

Real estate email marketing agency in the Canary Islands

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Your list holds the buyer who missed out on a home in Tenerife and the owner who said “later”

Buyers who looked at two islands, owners who live in Germany and contacts from a fair years ago: almost all of them are still there. We organise the list, write to each one by island and by language, and let you know when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The Canary Islands, in your inbox

Your contact list speaks several languages and looks at more than one island

An agency on the islands keeps everything: the buyer from Las Palmas who was looking for a flat, the Briton who visited Adeje on a trip, the owner in Lanzarote who lives in another country and the person who left an email at a fair and never heard from you again. Almost none of them knows what you have on your books today, and your team has no time to call everyone.

That is why we separate contacts by island, by language and by what they are looking for, and each list receives its own email. When a new home comes in, we send it the same day to whoever had asked for it, before they see it on a portal. With 37 towns of more than 15,000 inhabitants across five islands, sending the same email to the whole list makes many stop opening it. And if your contact is from another country, the newsletter also exists in their language, as our solution for international clients explains.

Gran Canaria 10 towns Two lists that are nothing alike: families in Las Palmas and Telde who want to change home, and buyers who look at Maspalomas from another country. Each list receives homes from its own area, in its own language. Lanzarote 5 towns A small but well-kept list: owners in Tías or Yaiza who live abroad and people who asked about Playa Blanca and did not buy. With few contacts, each email is written almost by hand. Fuerteventura 4 towns Few contacts, and very specific ones: people who asked about a home in Corralejo or near Jandía and left without buying. With a few emails designed for them, some come back to ask. Tenerife 16 towns Sixteen towns and a list that overlaps: someone who asked for Adeje and now looks at La Laguna, or the owner in Puerto de la Cruz who has not yet decided. Lists are split by area and new-home alerts reach whoever asked for them. La Palma 2 towns One email a month about what is happening in Los Llanos de Aridane and Santa Cruz de La Palma, written by you. On a small island, the contacts who know you are the ones who end up recommending you.
  • South of TenerifeWhoever asked about Costa Adeje or Los Cristianos tends to write from abroad. A separate list, in English or German, with homes from that area and a market email in their language.
  • Las Palmas and TeldeA list of families from the island, in Spanish, who want to change home. Emails with homes from their neighbourhood and a useful guide for those who sell and buy at the same time.
  • Lanzarote and FuerteventuraSomeone looking at a home in Playa Blanca may also look at Corralejo. A new-home alert reaches whoever asked for it, whichever island they are on, with the area clearly stated.
1/4 Contact base · lists

Buyers of two islands, owners abroad and old contacts, each on their own list

We gather the contacts you have scattered across your CRM, your email, the portals and the fairs, remove the duplicates and separate them by island, by language and by what they are looking for. The buyer from Adeje who writes in English and the owner from Arrecife who writes in Spanish stop receiving the same email.

2/4 Newsletter · your market

One email a month about what is happening on your island, told by you and in two languages

At what price homes sell in your area, a home worth seeing, a guide for those who buy or sell. With your brand and your tone, in Spanish and English, and in German if your list asks for it. No templates seen everywhere.

3/4 Automatic alerts · buyers

A home comes in in Costa Adeje and we write to whoever was looking for it, the same day

When you take on a property, it is matched against what each buyer asked for: island, area, price and bedrooms. We write to them that day, in their language, before they see it on a portal. And if someone asks for a viewing, the alert reaches your phone.

4/4 Reactivating contacts

The buyer who missed out on a home months ago and now asks again

Almost every list holds buyers who asked about an island and did not find the right home. With a few emails designed for them, with the new homes in that area, some reply and ask to see one. Others tell you they have already bought, and that list gets cleaned up too.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in Gran Canaria10 towns

  • Agüimes
  • Arucas
  • Gáldar
  • Ingenio
  • Mogán
  • Las Palmas de Gran Canaria
  • San Bartolomé de Tirajana
  • Santa Brígida
  • Santa Lucía de Tirajana
  • Telde

Other services in the Canary Islands9 services

Google AdsCanary Islands Meta AdsCanary Islands Instagram AdsCanary Islands Facebook AdsCanary Islands ChatGPT AdsCanary Islands Real estate SEO and AICanary Islands Artificial intelligenceCanary Islands Web designCanary Islands Web developmentCanary Islands

Frequently asked questions about email marketing in the Canary Islands

  • Each contact is tagged with their language and receives the email in that language. If we do not know it, we work it out from how they wrote or the page they came through, and confirm it with you before sending. Nobody gets an email in a language they do not speak.

  • Only to those who gave you permission to receive your emails. Before sending anything we check with you where each contact comes from and what consent there is. Those who did not give it are asked in a simple way, and whoever does not reply stays out.

  • Yes, with a different email from the buyers': how the market on their island is moving and what is selling near their home. That way, when they think of selling, they already know who you are. It also works for winning property owners.

  • It is just as useful. With few contacts, each email is written almost by hand, with the home and the name of whoever receives it. And the list grows with every visit to your website and every call you note in the CRM.

  • Every link in the email is tagged. When someone opens the listing of a home or asks to see it, you see it in your CRM and your diary, with the email it came from. Every month we tell you which mailings brought viewings and which were only opened.

  • We prepare them from your voice and your homes, and a person reviews them before sending. You approve the message and we take care of the rest, language included.

The Landing Agency team in the Barcelona office

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