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Email marketing for real estate agencies

Real estate email marketing agency in Gran Canaria

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Your list holds the Norwegian who fell for a bungalow on holiday and the family in Telde who are still looking for a home

Buyers in the capital, bungalow owners who live abroad and contacts from a trade fair: almost all of them are still there. We sort the list, write to each one by area and by language, and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Gran Canaria, in your inbox

Your list brings together the capital, the tourist south and the family-oriented east, and each expects a different email

An agency on the island keeps contacts of many kinds: the buyer of a flat in Las Palmas who asked for information a year ago, the German couple who viewed bungalows in Playa del Inglés and the family in Telde who are still looking for a bigger home. Almost none of them knows what you have today, and your team does not have time to call them one by one.

That is why we separate the list by area, by language and by type of home, and each list gets its own email. When a new home comes in, we send it that same day to whoever had asked for one. Sending the same thing to the whole list makes many stop opening it. If a contact lives abroad, the newsletter reaches them in their language, as our solution for international clients explains. This is how we apply it:

Las Palmas de Gran Canaria Gran Canaria Flat buyers in the capital, by neighbourhood: Vegueta, Guanarteme, Ciudad Jardín. An alert when a home that fits comes in, with the neighbourhood in the subject line and the listing one tap away. Telde Gran Canaria Families in Telde who want more space and buyers who look near the airport. Two lists and two emails: family homes for the first, flats and coastal homes for the second. Santa Lucía de Tirajana Gran Canaria Contacts in Vecindario and Sardina del Sur who asked about a spacious home. Emails with what has come in in their municipality and a clear note on the price. San Bartolomé de Tirajana Gran Canaria Foreign buyers of bungalows and apartments, in English, German or a Nordic language. An email with the bungalows that have come in in their area and a newsletter about life in Maspalomas or San Agustín. Arucas Gran Canaria Contacts who look for a village house or a finca in Arucas. A slow-paced email, with one home per mailing, the history of the old town and an invitation to visit it. Agüimes Gran Canaria Contacts interested in Agüimes and the coast at Arinaga. Emails with homes in the old town and by the beach, and an alert when a new one comes in. Ingenio Gran Canaria Contacts in Ingenio and Carrizal, mostly families. Short emails with the area’s new homes and a separate list for whoever wants to live by the sea. Gáldar Gran Canaria Contacts who asked about Gáldar or Sardina del Norte and never came back. Emails with the new homes in the northwest and a guide to the town for whoever does not know it.
  • The capital listNeighbourhood and flat buyers, in Spanish. Subject lines with the neighbourhood and short emails.
  • The south listBuyers of bungalows and apartments, in several languages. New-home alerts and a newsletter about the coast.
  • The east and north listFamilies, villages and a quiet coast. Emails with new homes and a guide to the municipality.
  • Property ownersOwners who no longer use their home: a calm email with what has sold nearby and an open door to a valuation.
1/4 Contact base · lists

A single clean list, with a list for each type of buyer

We bring together what you have in the CRM, in your email, on the portals and on the cards from a trade fair, remove the duplicates and sort each contact by area, language and type of home. Someone looking for a flat in Guanarteme and someone looking for a bungalow in Maspalomas stop receiving the same email.

2/4 Newsletter · your market

One email a month with the pulse of the island, told by you

The summary of your market, written by you: what has sold, which home stands out and what someone thinking of buying or selling in Gran Canaria should know. With your brand, in Spanish and English, and in German if your list has those contacts.

3/4 Automatic alerts · buyers

A bungalow comes in in San Agustín and we write, that same day, to whoever was looking for one

When you win a property, it is compared with what each person on your list asked for. Those who fit get an email that same day, with large photos and in their language. Whoever replies asking for a viewing shows up on your phone at once, with the home they asked about.

4/4 Reactivating contacts

Contacts from months ago who are asking about a home again today

Every list holds buyers who stopped writing because the home they wanted never came. A few emails with what has come out since and a direct question (“are you still looking?”) reopen the conversation with some. Those who have already bought say so, and drop off the list.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Agüimes
  • Arucas
  • Gáldar
  • Ingenio
  • Mogán
  • Las Palmas de Gran Canaria
  • San Bartolomé de Tirajana
  • Santa Brígida
  • Santa Lucía de Tirajana
  • Telde

Frequently asked questions about email marketing in Gran Canaria

  • Yes, even if it is small: someone who receives an email in their own language understands it and replies more easily. If there are few, it is treated as one more list, with one email a month.

  • Yes, if they gave their consent when asking for information and can unsubscribe with one click. The list is reviewed before anything is sent and each source (portal, fair, website) has its own list.

  • It reaches the agent for their area with the context of the email: which home they saw, in which language and whether it is the first time they have replied. Each reply is noted in the CRM and your team calls or writes with everything to hand.

  • Yes: it is cleaned, duplicates are removed and permissions are checked. The lists are built with what remains, and if data such as area or language is missing, it is completed with the first emails.

  • Only as much as needed: one newsletter a month and just the alerts that fit what each person asked for. If someone does not open for a long time, the frequency is lowered or they are asked whether they want to continue.

  • Yes: a newsletter with what has sold nearby and an invitation to value their home, sent to owners who already know you, is a good first contact. We work on it alongside our solution for winning property owners.

The Landing Agency team in the Barcelona office

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