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Real estate SEO and AI

Real estate SEO agency in the Valencian Community

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In the Valencian Community every place has two names, and each buyer types their own

Alicante or Alacant, Jávea or Xàbia, Castellón or Castelló: people search one way or the other, in Spanish, in English or in other languages. We handle in the background the technical side, the content of each town and the optimisation for AI, so that your website answers all those searches.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

Three provinces, three coasts and one search engine

One website for three markets that are not searched the same way

The Valencian Community has 79 towns of more than 15,000 inhabitants, which together add up to 4,206,258 people according to the INE. On the coast of Alicante, many buyers from abroad type in English and in other northern European languages. In the city of Valencia people search in Spanish and by neighbourhood. In Castellón searches are fewer and almost always carry the name of the town.

Nobody types “estate agent in the Valencian Community”. They type “villa en Jávea”, “piso en Ruzafa” or “apartments in Torrevieja”. That is why we build one page per town and per language, and link them so that Google understands what you sell and where. The solution for international clients explains how we do it for those who buy from abroad.

Alicante 30 towns Thirty towns and two audiences: those who live here and those who buy from another country. The website that appears is the one with a complete page in each language, not a translator pasted on top. Castellón 9 towns Nine towns and smaller searches, almost always with the name of the town. A few well-written pages and a carefully kept Google profile are the basis for showing up. Valencia 40 towns Forty towns around a capital that is searched by neighbourhood: Ruzafa, El Carmen, El Cabanyal. Each neighbourhood needs its own page, not a list of homes for the whole city. Costa Blanca 17 towns Seventeen towns, from Pilar de la Horadada to Denia. Each one is searched by name, with words such as “villa” or “apartment”, and the website is organised by town, not by the whole coast. Costa del Azahar 6 towns Six towns, from Burriana to Vinaroz, searched in Spanish and by name. Local content wins: what is said about Benicasim does not work for Vinaroz. Valencia coast 9 towns Nine towns, from Puçol to Oliva, with the capital among them. Some are searched from Valencia as a nearby beach and others from abroad as a second home, and each one needs a different explanation.
  • Marina AltaDenia, Jávea and Calpe are searched by village, by sea view and in several languages. With its own page for each one, your website stops competing against itself.
  • Marina BaixaBenidorm, Altea and Villajoyosa are not searched the same way: an apartment near the beach in one, a house with views in another. Each search needs its own page, not a single listing.
  • Vega BajaTorrevieja, Orihuela, Rojales and Guardamar del Segura get searches in English asking about services, transport and the airport. A page per town answers that.
  • La SaforGandía, Oliva and Tavernes de la Valldigna are searched as a beach house and as a second home. It is local content that a generic website does not write.
  • Plana AltaCastellón de la Plana, Benicasim and Almazora are searched by name and in Spanish. A page per town and a carefully kept Google profile are a good starting point.
  • Baix MaestratVinaroz and Benicarló are neighbours and are searched almost the same way. Each one needs its own page, with its own text, so that Google does not confuse them.
1/4 Technical SEO and architecture

Each town with its own address, and each language with its own

We organise the website so that Google understands what you sell and where: one page for the Marina Alta, another for each village of the Vega Baja, another for the neighbourhoods of Valencia. We look after addresses, titles, speed and versions in English and in other languages, and we make it clear that Alicante and Alacant are the same city.

2/4 Hyperlocal content

What is asked in Xàbia is not what is asked in Ruzafa

Each town has its own questions: in Altea, whether you can live there all year or only in summer; in Torrevieja, how to reach the airport; in Valencia, which neighbourhood is a walk from the beach. We answer them under your name and link them to the rest of your website.

3/4 GEO · AI search visibility

Let AI cite you when someone asks about living on the Costa Blanca

Someone thinking of moving asks an AI which town in Alicante suits them if they work remotely, which one is near an international school, where you can live without a car. We work so that ChatGPT, Gemini or Perplexity cite your agency in those answers, and every month we measure in which ones you appear.

4/4 Google Business Profile and local search

Your Google profile for each office, from Alicante to Castellón

Each office needs its own Google Business Profile, with an address, photos and answered reviews. On the map it is decided who receives the call from someone searching “inmobiliaria cerca de mí” or “estate agent near me”. Here is a guide to looking after your profile.

See how someone searching in Valencia finds you today, with your own website:

We query Google Maps live. No sign-up.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in the province of Alicante30 towns

Costa Blanca17 towns
  • Alcoy
  • Alfaz del Pi
  • Alicante
  • Almoradí
  • Altea
  • Aspe
  • Benidorm
  • Callosa de Segura
  • Calpe
  • Crevillente
  • El Campello
  • Denia
  • Guardamar del Segura
  • Ibi
  • Jávea
  • Mutxamel
  • La Nucía
  • Novelda
  • Orihuela
  • Petrer
  • Pilar de la Horadada
  • Rojales
  • San Juan de Alicante
  • San Vicente del Raspeig
  • Santa Pola
  • Torrevieja
  • Villajoyosa
  • Villena

Other services in the Valencian Community9 services

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Frequently asked questions about real estate SEO in the Valencian Community

  • With a page that uses both forms and links to the rest of your website. Google understands they are the same place if you tell it properly: in the title, in the text and in your Google profile. We review it town by town, starting where you sell the most.

  • No. A single well-organised domain with its own pages for each market is enough. The coast gets versions in several languages and the city gets texts by neighbourhood. They share the website, but not the text: each page says something different about its place.

  • The ones used by whoever writes to you today. Start with English and add those you see in your contacts and your analytics. Each language gets complete pages and its own address, and you do not have to translate everything on day one: you start with what is searched most.

  • Yes. Someone thinking of selling types “sell my house in Elche” before calling anyone. A page that answers that search puts you in front of them before they choose an agency. It is the first step to winning property owners, and it works the same in a big city as in a small town.

  • In part, yes. The portals appear, but so do well-kept agency websites, and those are yours. The aim is that yours describes Benidorm better than a listing and keeps bringing visits when you stop paying.

  • Yes. There are fewer searches, but those in a small town are very specific. They are handled with a few well-made pages and your Google profile. Before proposing anything we examine your website and your market.

The Landing Agency team in the Barcelona office

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