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Email marketing for real estate agencies

Real estate email marketing agency in Sants-Montjuïc, Barcelona

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

A la Bordeta alert should not reach someone who requested Sants

We organise contacts by declared interest, area and stage of the search. Every email shows current homes or a useful answer, while your team sees which enquiry deserves personal follow-up.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Follow-up with permission

The requested area belongs to the contact, not the email subject

Someone may leave details after viewing a Poble-sec home and want to see others nearby. Another person enquires about a Sants-Badal building but does not want all of Barcelona in their inbox. If both receive one weekly newsletter, the first may open it out of curiosity while the next messages cease to help. We record what each contact requested, how they authorised communication and what answer they received. Area, home type and search stage guide the next message rather than being inferred from a single click.

Buyers receive alerts for homes matching their criteria when those homes remain available. A reservation must stop an email or change its content before sending. If no suitable properties exist in la Marina de Port, an email can say so and allow preferences to change rather than quietly filling it with distant homes. The owner sequence is different: it explains valuation, preparation and marketing and offers a human conversation. It does not present an automatic figure for la Font de la Guatlla or Hostafrancs or assume every subscriber is ready to sell.

We build templates showing an authorised picture, essential facts, actual neighbourhood and a link to the current listing. We check phones, links, language and an easy way to leave the list. The CRM records whether a buyer requested a viewing, received a reply and which home interested them; opening an email is not confused with a sale. If catalogue availability does not reach the sending tool, we add a check before dispatch and limit automation until the data is trustworthy. Google Ads may begin a new conversation; email looks after its continuation for someone who agreed to receive it.

1/4 Contact base · lists

Explicit preferences from the first form

We ask area, type of home and contact route without requiring unnecessary information. Communication permission is recorded and people can change it. An owner follows a different path from someone seeking to view a flat.

2/4 Newsletter · your market

Alerts tied to the home's status

Before sending, we check availability, link and pictures. If a flat is reserved, it leaves the alert or its status is explained. Without a sending-tool integration, the team has a visible manual check.

3/4 Automatic alerts · buyers

Three languages with retained preferences

A contact receives the language chosen and can change it. Catalan, Spanish and English versions point to the same home and conditions. We do not translate only the subject while leaving the destination hard to understand.

4/4 Reactivating contacts

Follow-up when there is a real question

An agent sees replies, viewing requests and specific doubts. We test that email replies reach a responsible person. Opens and clicks help improve the message but do not alone trigger an intrusive call.

Area preferences

The alert respects the place each person asked for

All eight neighbourhoods are recorded distinctly even where a general list gathers them:

  • El Poble-secA residential alert shows available flats here. It is not filled with accommodation or leisure because words overlapped with an earlier search.
  • La Marina del Prat VermellFuture developments are separate from homes ready to view. The email states the checked phase before inviting a question.
  • La Marina de PortThe preference does not automatically merge with the other Marina. Contacts can request both if they truly want them.
  • La Font de la GuatllaAn owner receives information about the valuation process, not a generic price inferred from the neighbourhood name.
  • HostafrancsThe linked listing retains its location. It is not emailed as a Sants home to increase opens.
  • La BordetaWhere a home is described as renovated, the email takes that status from a checked listing. Wider area changes are not assigned to every property.
  • Sants-BadalAn alert keeps this area distinct from Sants in subject, listing and CRM record.
  • SantsNearby alternatives may be suggested with their true name and an explanation. Sants remains the main preference until the contact changes it.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in Barcelona10 districts

  • Horta-Guinardó
  • Nou Barris

Other services in Sants-Montjuïc, Barcelona9 services

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Frequently asked questions about email marketing in Sants-Montjuïc, Barcelona

  • Only contacts with permission and matching interest. We check preferences so a useful update does not become indiscriminate mail. The property also needs to be available when sent.

  • Saying so or pausing the alert is better than presenting another neighbourhood as equivalent. Contacts may expand their areas if they wish.

  • The form and CRM retain the reason for enquiring. Someone interested in valuing their home receives service information, not flat alerts they never requested.

  • Yes, if catalogue and sending tool allow a reliable connection. Otherwise we check properties before sending and limit automation that could advertise a reserved home.

  • We avoid that when your agency serves English clients: subject, content and destination should allow them to continue. Home facts and status stay the same across versions.

  • Relevant replies, enquiries about specific properties and confirmed viewings. We also monitor unsubscribes and delivery errors, which show whether email respects the contact relationship.

The Landing Agency team in the Barcelona office

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